Innovation in Marketing: Implications for Theory, Techniques and Measurement

A joint research symposium of EMAC and ANZMAC

27^th May 2005, in conjunction with 2005 EMAC Conference, Bocconi, Milan, Italy

Introduction

Globalization, rapidly changing technologies, the diffusion of the internet, socio-political upheavals and demographic movements are challenging the ‘old ways’ of doing business and how marketing traditionally adds value for customers in the market place. In response, firms have to innovate to keep abreast of market developments and opportunities. Smart Marketers are constantly seeking new ways to determine, develop and deliver value-driven innovations to satisfy market demands in ever more competitive market places. By implication, Marketing academics have to continually update their knowledge base, challenging old thinking and advancing new theories to promote better understanding and explanations of contemporary marketing phenomena. They need to ensure that modern marketing problems and phenomena can be more effectively studied, captured and measured using more rigorous methods and sharper marketing tools and measurement procedures.

It is against this background that we set the theme for the 2005 joint research symposium of EMAC and ANZMAC. The title of the joint EMAC-ANZMAC symposium is “Innovation in Marketing: Implications for Theory, Techniques and Measurements”. The symposium will stimulate exchange of ideas on emerging, new and innovative research and findings of relevance to Marketing academics and practitioners in the 21^st century. Discussions will centre on state-of-the-art understanding of Marketing theory and paradigms; innovative developments and advances in marketing research, research methods and analyses; and latest developments in marketing metrics and measurements.

Objective

The objective of the symposium is to stimulate awareness of new marketing knowledge, methodologies and metrics advanced by recent research in marketing. A second but no less important objective is to foster research networking and interaction between members of EMAC (European Marketing Academy) and the sister academy ANZMAC (Australia and New Zealand Marketing Academy), and to encourage scholars and researchers from the Asia Pacific region who join these networks to promote new ideas and insights arising from their own research.

Symposium Chairs

EMAC: Veronica Wong, Aston Business School, UK
ANZMAC: Mark Gabbott, Monash University, Australia

Symposium Tracks and Track Co-Chairs

There are three tracks for the symposium, each of which are co-chaired by senior EMAC and ANZMAC researchers:

Marketing Theory

EMAC: Robin Wensley

ANZMAC: Rod Brodie

Marketing Techniques

EMAC: Peter Leeflang

ANZMAC: Jordan Louviere

Marketing Metrics and Measurements

EMAC: Lutz Hilderbrandt

ANZMAC: Peter Danaher

Call for Expressions of Interest

Expressions of interest comprising a 500-word abstract are invited which should be sent electronically in a format compatible with Microsoft Word for Windows (6.0 or higher) to the Co-Chairs of the intended Track no later than 19^th November 2004. Track Co-Chairs will make the final decision on the selection of abstracts for proposed papers to be presented at the Symposium.

Selection of abstracts and paper submission

The Track Co-Chairs will base the selection of abstracts on the novelty and quality of the research with respect to making an original and valuable contribution to the field.

Authors of selected abstracts will be informed of Track Co-Chairs’ decision by 14^th January 2005.

Authors of accepted abstracts will be invited by Track Co-Chairs to produce and submit their working paper for the Symposium no later than 9^th March 2005.

Guidelines for submitting abstracts

· Maximum 500 words

· Abstract must include title of the proposed paper; name(s) of the author(s); affiliations; contact address; telephone, fax number; e-mail address

· Provide clear and adequate detail of the proposed paper to allow Track Co-Chairs to assess its quality

· Explanation of the importance and value of the proposed paper to the audience of the intended track

Guidelines for submitting papers (for accepted abstracts)

Papers must provide a clear description of the purpose of the research, the research method, major findings, implications and references. Authors should draw attention to new insights or innovative advances in marketing theory, techniques/methodologies and/or measurements, consistent with the theme of the Track in which they will present their paper.

The following guidelines for paper submissions should be followed:

· Maximum 5 pages plus title page and references.

· Margin – 2.5cm or 1 inch all round; single spaced; 12pt Times Roman.

· Title Page – title; authors; affiliations; track indication; contact address; e-mail; telephone; fax.

· First page – top half – title (no author names); Abstract (max 100 words); keywords (max four). Bottom half – start of text.

· Use IJRM format for references, formulae, figures and tables.

Communications for the Joint Symposium

General enquiries:

info@emac2005.org

Or

Veronica Wong: v.w.y.wong@aston.ac.uk, and

Mark Gabbott: mark.gabbott@buseco.monash.edu.au

Abstracts and paper submission:

Marketing Theory Track Co-Chairs

EMAC: Robin Wensley (robin.wensley@wbs.ac.uk)

ANZMAC: Rod Brodie (r.brodie@auckland.ac.nz)

Marketing Techniques Track Co-Chairs

EMAC: Peter Leeflang (p.s.h.leeflang@eco.rug.nl)

ANZMAC: Jordan Louviere ([deci@bigpond.net.au])

Marketing Metrics and Measurements Track Co-Chairs

EMAC - Lutz Hilderbrandt (hildebr@wiwi.hu-berlin.de)

ANZMAC - Peter Danaher (p.danaher@auckland.ac.nz)

Registration and Accommodation:

Symposium registration and booking of accommodation to be completed through the EMAC Conference website:

www.emac2005.org

Joint EMAC-ANZMAC Symposium Fee

Free for delegates who are registered for the main EMAC conference.

Delegates who are not registered for the main EMAC conference pay a one-day symposium fee of €200 which includes lunch, Gala dinner and the programme and proceedings package.