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The programme in Marketing will include seminars on :
- Research Methods in Marketing
- Consumer Behaviour
- Building Models for Marketing Decisions
- Managerial Issues in Marketing
- Interpretive Research Methods
- Advanced Model Building in Marketing
|PROGRAMME COORDINATOR & FACULTY
Luk Warlop, KU Leuven & BI Oslo. Programme Coordinator & Faculty
Stefano Puntoni, Erasmus University
Simona Botti, London Business School
Ozlem Sandikci , Bilkent University
The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of consumer research: self-control, social identity, consumer decision making, and consumer culture theory.
The course asks for quite some active involvement: you will be divided in research teams for several assignments. With your team you will discuss and critique research papers, develop and present research ideas, and learn about the review process. The faculty will provide guidance, comments, and help you on the way with some classroom presentations to get you started in each of the covered fields. All ideas developed during the week will be kept and displayed.
On the last day teams reform and choose one of the developed ideas, in order to develop it further into a full-fledged research proposal.
The schedule includes morning, afternoon and evening sessions. Evening sessions are reserved for team work.
The course requires a considerable amount of preparation, primarily to read the assigned papers, and active involvement throughout the week. All readings will be made available one month before the start of the course.
Full attendance is required to obtain the certificate.
4 ECTS will be assigned upon completion of the seminar
Interested doctoral students should register online (and add the required documents) no later than October 1, 2014. Besides doctoral students, other researchers may participate. The number of participants will be limited to create a stimulating environment. The selection among the applicants will be conducted by the Institute’s Faculty. They will review the following documents which should necessarily complement each application form:
- the applicant’s curriculum vitae demonstrating his/her capabilities of doing research
- a letter of recommendation of his/her local faculty supporting the application ;
- a two-page description of his/her doctoral research, indicating the general objectives.
TIME AND LOCATION
The seminar will be held at the NH Atlanta Hotel
Hotel NH Atlanta ****
Boulevard Adolph Max 7
The programme will start on December 1, 2014 at 09.00 a.m. and is scheduled to end December 5, 2014 at 17.00
The participation fee is 1100 €. This fee includes participation to the seminar, lunches , 2 group dinners and the documents,
The Institute offers a limited number of scholarships of 600 € each. Scholarships are strictly limited to students coming from an EIASM Institutional Member (the Academic Council). Allocation of the scholarships is entirely at the discretion of the European Institute.
Cancellations made before November 5, 2014 will be reimbursed with 10% deduction of the total fee. No reimbursement will be possible after this date
You are requested to make your own hotel arrangement.
A list of recommended hotels will be posted.
TO APPLY CLICK ON THE LINK BELOW
For more information, please contact:
Ms. Anne-Laure Marteaux
EDEN Manager, EIASM -
PLACE DE BROUCKÈRE-PLEIN - 31 - 1000 BRUSSELS - BELGIUM
Tel: +32 2 226 66 67 - Fax: +32 2 512 19 29