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EDEN DOCTORAL SEMINAR ON RESEARCH METHODS IN MARKETING AND MANAGEMENT


BRUSSELS, OCTOBER 2-6, 2017
INTRODUCING EDEN

For full information on the EDEN concept and benefits, please click here.

PROGRAMME COORDINATOR & FACULTY

Prof. Hans BAUMGARTNER, Pennsylvania State University (Programme Coordinator & Faculty)
Prof. Tammo BIJMOLT, University of Groningen
Prof Adamantios DIAMANTOPOULOS, Universität Wien

PROGRAMME OBJECTIVES

The purpose of this seminar is to introduce students to important issues in the design, analysis and interpretation of behavioral research in marketing and management.

Topics covered in the seminar include:

  • measurement theory and construction of reliable and valid measurement instruments;
  • testing for mediator and moderator effects;
  • exploratory and confirmatory factor analysis and structural equation modeling;
  • and hierarchical linear models and latent class analysis.

After taking this course, participants should be able to:

(1) better understand the methodological aspects of other people’s research and
(2) conduct methodologically sound research of their own.

Programme

The programme can be downloaded HERE

EVALUATION

Full attendance is required to obtain the certificate.
4 ECTS will be assigned upon completion of the seminar

PARTICIPATION FEES

PARTICIPATION FEE
The participation fee is 1100 € (VAT exempt). This fee includes participation to the seminar, the seminar documentation, lunches and 1 group dinner.

EIASM SCHOLARSHIPS
The Institute offers a substantial reduction of the participation fee per member institution. These scholarships are strictly limited to students coming from an EIASM Institutional Member (the Academic Council). Allocation of the scholarships is entirely at the discretion of the European Institute.


Cancellations made before September 10, 2017 will be reimbursed with 10% deduction of the total fee. No reimbursement will be possible after this date. 

APPLICATION PROCESS

APPLICATIONS
Interested doctoral students should register online (and add the required documents) - some seats still available, please contact Anne-Laure Marteaux - anne-laure.marteaux@eiasm.be. Besides doctoral students, other researchers may participate. The number of participants will be limited to create a stimulating environment. The selection among the applicants will be conducted by the Institute’s Faculty. They will review the following documents which should necessarily complement each application form:

  • the applicant’s curriculum vitae demonstrating his/her capabilities of doing research ;
  • a letter of recommendation of his/her local faculty supporting the application ;
  • a two-page description of his/her doctoral research, indicating the general objectives.

PRACTICALITIES

TIME AND LOCATION
The seminar will be held at the EIASM.

EIASM - 2nd Floor of Hotel Metropole

Place de Brouckère 31
1000 Brussels
Belgium

The programme will start on October 2, 2017 and is scheduled to end October 6, 2017

HOTEL ACCOMMODATION


You are requested to make your own hotel arrangement.

Hotel Métropole ***** ( EIASM is located in the Hotel Metropole venue)
Place de Brouckère 31 - 1000 Bruxelles
http://www.metropolehotel.com

During the week :
Superior Single room at € 155 ,-/ night
Superior Double room at € 183,-/night
Including buffet breakfast / Not including the city tax (€ 4,24 per room per night)

During the week-end : (Night of Friday/Saturday & Sunday) :
Superior Single room at € 140 ,-/ night
Superior Double room at € 170,-/night
Including breakfast / Not including the city tax (€ 4.24 per room per night)

To take advantage of these special rates, please mention “EIASM” when making your reservation. However, according to the period of the booking, some better rates could be offered by contacting the hotel directly. We advice you to check prices on the internet too !!

Tel. : + 32 2 214 24 25 or + 32 2 214 24 26 or + 32 2 2142424 - Fax : 32 2 2180240
Email : info@metropolehotel.be


NH Collection Brussels Centre (former NH Atlanta)
Boulevard Adolph Max 7 - 1000 Brussels
Tel 00800 0115 0116 (free of charge) - reservations@nh-hotels.com

Standard room for single use : €155,00,-/night
Standard double room : €170,-/night
Including breakfast. Not including the city tax of €7,58 per room per night.

To take advantage of these special rates, please mention “EIASM” when making your reservation.


Hotel Marivaux (very close - 3 mins walk from Seminar venue)
Boulevard Adolph Max 98 - 1000 Brussels - www.hotelmarivaux.be

Monday-Thursday incl.: € 135.00/night (breakfast and city tax included )  - single Club room
Friday, Saturday, Sunday: € 85.00/night (breakfast and city tax included ) - single Club room

There is a supplement of € 10.00/night for a double Club room (breakfast and city tax included )
There is a supplement of € 20.00/night for a Harmony room (breakfast and city tax included )

To book a room: send a e-mail to reservations@hotelmarivaux.be (mention EIASM).

You can also book on www.booking.com or airbnb.

ONLINE APPLICATION

TO APPLY CLICK ON THE LINK BELOW

REGISTER ONLINE

For more information, please contact:
Ms. Anne-Laure Marteaux
EDEN Manager, EIASM -  PLACE DE BROUCK√ąRE-PLEIN - 31 - 1000 BRUSSELS - BELGIUM
Tel: - Fax: +32 2 512 19 29
Email: anne-laure.marteaux@eiasm.be