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EDEN DOCTORAL SEMINAR ON EXPERIMENTAL RESEARCH DESIGN


BRUSSELS, APRIL 9-11, 2019
FACULTY
BOB FENNIS
INTRODUCING EDEN

For full information on the EDEN concept and benefits, please click here.

PROGRAMME COORDINATOR & FACULTY

Prof. Bob Fennis, University of Groningen

PROGRAMME OBJECTIVES

This high-density, 3-day seminar focuses on the design, data-collection, analysis and write-up of experimental research. It is geared towards marketing, but can be applied to other empirical fields as well. It is decidedly practical in nature, giving participants a state-of-the-art overview of the approaches and methods used in the development and analysis of experimental designs, while providing many opportunities for methodological practice. In addition, the course is aimed at teaching and practicing advanced, but hands-on research skills starting with generating interesting and testable hypotheses, via designing and running studies in the lab to analyzing experimental data and reporting them in a research paper.

 

AIMS

In this seminar, a highly interactive workshop format is adopted where we discuss and practice each of the following stages in experimentation, from research question to research paper:

Introduction: To experiment or not to experiment?

  • Type of questions: causality vs correlations
  • Types of effects
  • Generating testable –and interesting- hypotheses

Overview and Design: What kind of experiment? 

  • Between participant designs
  • Within participant designs
  • Mixed designs

Independent and Dependent Variables: Operationalizations

  • Tasks, paradigms and measures
  • Varying IV’s and moderators: manipulating states, measuring traits
  • Measuring DV’s and mediators; (explicit vs. implicit measures)

Procedure:  Conducting experiments in the lab or field:

  • Paper-and-pencil studies
  • programming experiments in Authorware, Qualtrics, Medialab or E-Prime
  • Collecting the data from the lab or field

Analysis and Results

  • Importing the data in SPSS
  • Testing your hypotheses: Moderation, mediation and beyond (i.e., testing mediated moderation/moderated mediation)

General Discussion:

  • From results to publications
  • Pitfalls and tips in pursuing a focused research program

 

TARGET AUDIENCE

The course is aimed at PhD students and research staff with a background in marketing, consumer behavior, management, HRM/OB or psychology and with a research agenda that they wish to pursue.

COURSE REQUIREMENTS

Requirements and evaluation:

Written assignment 100%

One week after the final day of the seminar, students must hand in a research proposal (no more than 3 full text pages), which should include:

  • Hypothesis
  • Design
  • Manipulation of IV’s
  • Measurement of DV’s type of analysis
  • Interpretation of results

PROGRAMME

For the Preliminary Programme - Click HERE

EVALUATION & ECTS

Full attendance is required to obtain the certificate.
3 ECTS will be assigned upon completion of the seminar

APPLICATION PROCESS

APPLICATIONS
Interested doctoral students should register online (and add the required documents) no later than February 4, 2019. Besides doctoral students, other researchers may participate. The number of participants will be limited to create a stimulating environment. The selection among the applicants will be conducted by the Institute’s Faculty. They will review the following documents which should necessarily complement each application form:

  • the applicant’s curriculum vitae demonstrating his/her capabilities of doing research ;
  • a letter of recommendation of his/her local faculty supporting the application ;
  • a two-page description of his/her doctoral research, indicating the general objectives.

REGISTRATION & FEES

PARTICIPATION FEE
The participation fee is 850 Euros (VAT Exempt). This fee includes participation to the seminar, the documents, lunches and one group dinner
 

EIASM SCHOLARSHIPS
The Institute offers a limited number of scholarships of 425 € each (VAT Exempt). Scholarships are strictly limited to students coming from an EIASM Institutional Member (the Academic Council). Allocation of the scholarships is entirely at the discretion of the European Institute.

CANCELLATION POLICY
Cancellations made before March 15, 2019 will be reimbursed with 10% deduction of the total fee. No reimbursement will be possible after this date.

ADDRESS(ES)
PROF. DR. BOB FENNIS
UNIVERSITY OF GRONINGEN, DEPT. OF MARKETING, NETTELBOSJE 2, 9700 AE GRONINGEN, THE NETHERLANDS
9700 AE GRONINGEN
GRONINGEN
NETHERLANDS
b.m.fennis@rug.nl

PRACTICALITIES

TIME AND LOCATION
The seminar will be held at the EIASM, Brussels, Belgium

Venue:
EIASM 
Passage du Nord 19
1000 Brussels
Belgium

Joining instruction: https://www.eiasm.net/howtoreachus

The programme will start on April 9, 2019 and is scheduled to end April 11, 2019

HOTEL ACCOMMODATION

Hotel NH Collection Brussels Centre  (very close +/- 100 m)

Boulevard Adolph Max 7
1000 Brussels
Tel +32 (0)2 214 07 44 - mtg.nhcollectionbrusselscentre@nh-hotels.com

Superior double room for single occupancy 163 EUR (including breakfast) + city tax  4.24 EUR per person/day
Double occupancy + 20 EUR per room and per night

Please mention "EIASM " when making your reservation.


Hotel Métropole ***** 
Place de Brouckère 31 - 1000 Bruxelles
http://www.metropolehotel.com
Tel. : + 32 2 214 24 25
Email :info@metropolehotel.be

Fixed EIASM rate:

- During the week :
Superior Single room at € 155 + city tax €4.24 per bedroom / per night
Superior Double room at € 183 + city tax €4.24 per bedroom / per night
Including: buffet breakfast and selection of six offered drinks per stay in the mini-bar (2 Belgian Beers, 2 Sodas and 2 mineral waters), free WiFi, free access to the fitness area, cancellation policy up to 6 PM without any charges

- During the week-end : (Night of Friday/Saturday & Sunday) :
Superior Single room at € 140/ night + city tax €4.24 per bedroom / per night
Superior Double room at € 168 /night + city tax €4.24 per bedroom / per night
Including buffet breakfast and selection of six offered drinks per stay in the mini-bar (2 Belgian Beers, 2 Sodas and 2 mineral waters), free WiFi,  free access to the fitness area, cancellation policy up to 6 PM without any charges

To take advantage of these special rates, please mention “EIASM” when making your reservation. 

We also advise you to check prices on the internet!


Hotel Marivaux (very close +/- 300 m)
Boulevard Adolph Max 98
1000 Brussels - www.hotelmarivaux.be

Special rates (breakfast & all taxes included)
Monday-Thursday: € 135.00/night (breakfast included) - single Club room
Friday, Saturday, Sunday: € 85.00/night (breakfast included) - single Club room
There is a supplement of € 10.00/night for a double room (breakfast included).

To book a room :  reservation@hotelmarivaux.be and mention EIASM


 Note that there are plenty of other hotels in the surroundings of the seminar venue. 

We invite you to check availability and prices on Internet.

 

APPLICATION

TO APPLY CLICK ON THE LINK BELOW

 

REGISTER ONLINE

For more information, please contact:
Ms. Nina Payen
EDEN Manager, EIASM -  PASSAGE DU NORD - 19 - 1000 BRUSSELS - BELGIUM
Tel: +32 2 226 66 61 - Fax: +32 2 512 19 29
Email: payen@eiasm.be