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EDEN DOCTORAL SEMINAR ON ADVANCES IN B2B MARKETING RESEARCH


TURKU, FINLAND, AUGUST 19-22, 2019
FACULTY
ANDREAS EGGERT
AINO HALINEN
NIKOLINA KOPORCIC
CHRISTIAN KOWALKOWSKI
MEKHAIL MUSTAK
DIRK TOTZEK
INTRODUCING EDEN

For full information on the EDEN concept and benefits, please click here.

EDEN IN MARKETING

The programme in Marketing will include seminars on :

  • Research Methods in Marketing and Management
  • Consumer Research
  • Building Models for Marketing Decisions
  • Strategic Marketing Research
  • Interpretive Research Methods
  • Advanced Model Building in Marketing
  • Meta-Analysis for Management Research
  • Research Traditions in International Sales Management

A JOINT EIASM - KATAJA COLLABORATION

The Finnish Doctoral Programme in Business Studies

PROGRAMME COORDINATOR & FACULTY

  • Dr. Mekhail Mustak, University of Turku, Finland (Programme Coordinator)
  • Prof. Andreas Eggert, Paderborn University, Germany
  • Prof. Aino Halinen-Kaila, University of Turku, Finland
  • Prof. Christian Kowalkowski, Linköping University, Sweden
  • Prof. Dirk Totzek, University of Passau, Germany

PROGRAMME OBJECTIVES & LEARNING GOALS

Learning goal and objectives:

Business-to-business (B2B) markets form a cornerstone of the Finnish as well as many European economies, making industrial marketing a crucial field of research. This course provides an understanding on the most vital streams of B2B research relating to the concepts of value, service, networks and strategy. It gives an overview of the dominant research paradigms, key theories, publishing opportunities and future development trends in the study field supporting doctoral candidates in publishing their research and developing their academic career.
 

Learning objectives of the course are: 1) to deepen candidate’s knowledge of the selected concepts and theories, 2) to enhance one’s ability to identify different paradigms and their requirements for research and 3) to develop one’s skills in applying learned knowledge in one’s own thesis project.  In addition, as a cooperative effort by EIASM and KATAJA, the course will provide excellent opportunities for personal networkings with international faculty members and fellow candidates.

TARGET AUDIENCE

The course is targeted to doctoral candidates in marketing, supply chain management, strategy, and international business, who have an interest in B2B topics. The targeted but also maximum number of participants is 25. 

INSTRUCTION & EXAMINATION

Instruction and examination:

Intensive seminar including lectures, group work, presentations and different types of classroom interactions. Altogether, 35 hours in a four-day intensive format. A package of readings (about 5 articles per day) will be prepared specifically for the course and must be read in advance.

Requirements:

  1. Individual pre-assignment based on assigned readings list (20% of the grade).
  2. In class assignments/presentations (single or in-group) based on assigned reading list (20% of the grade).
  3. Individual final assignment: a course paper that applies course material and ideally becomes part of the candidates’ doctoral dissertation (60% of the grade). 

Credits: 6 ECTS

Grading: 1-5 scale

PROGRAMME

Preliminary Programme & Schedule 

Time Schedule: 09.00 a.m. - 5.00 p.m.

For Preliminary Programme, Click HERE

APPLICATION PROCESS

Interested doctoral students should apply by email  (and add the required documents) no later than April 30, 2019 to Mekhail Mustak (mekhail.mustak@utu.fi)

Please submit the following documents

  • a motivation letter 
  • a description of his/her doctoral research, indicating the phase of the doctoral studies.  

REGISTRATION & FEES

The normal participation fee for an EDEN seminar is 1.100€.

As part of the collaboration between KATAJA and EIASM, Finnish doctoral candidates registered at KATAJA member institution do not have to pay the course fee

Thanks to the generous support of the Kataja  in Finland, we are able to offer a considerable reduction for International students.

 

   
Finnish doctoral students

Free of Charge

International  Doctoral Students
 
400 Euros (VAT Exempt)

This fee covers participation to the seminar, the course materials, lunches as well as one group dinner. One day o fteaching will be conducted in a sea cruise (Turku-Alabd-Turku) that includes a buffet dinner (cost is covered)

Cancellations made before July 18, 2019 will be reimbursed with 10% deduction of the total fee. No reimbursement will be possible after this date.

All students have to covere his/her travel, accommodation and any additional expenses.

The targeted but also maximum number of participants is 25
Among them, 10 places are reserved for course participants from other than Finnish universities.
If more apply, the selection is based on the course’s relevance to the applicant’s thesis topic and previous studies.

 

ADDRESS(ES)
PROF. DR. ANDREAS EGGERT
UNIVERSITY OF PADERBORN
DEPT. OF MARKETING
WARBURGER STRASSE 100
33098 PADERBORN
GERMANY
aeggert@notes.upb.de
MRS. AINO HALINEN
TURKU SCHOOL OF ECONOMICS
DEPARTMENT OF MARKETING AND INTERNATIONAL BUSINESS
20014 TURUN YLIOPISTO
FINLAND
aino.halinen-kaila@utu.fi
DR. NIKOLINA KOPORCIC
INTERNATIONAL MARKETING
SCHOOL OF BUSINESS AND ECONOMICS
ÅBO AKADEMI UNIVERSITY
VÄNRIKINKATU 3B
20500 ÅBO
FINLAND
nikolina.koporcic@abo.fi
DR. CHRISTIAN KOWALKOWSKI
DEPARTMENT OF MARKETING
HANKEN SCHOOL OF ECONOMICS
00101 HELSINKI
FINLAND
christian.kowalkowski@hanken.fi
MR. MEKHAIL MUSTAK
DEPARTMENT OF MARKETING AND INTERNATIONAL BUSINESS, TURKU SCHOOL OF ECONOMICS, FI-20014, TURUN YLIOPISTO.
20014 TURKU
FINLAND
mekhail.mustak@utu.fi
PROF. DR. DIRK TOTZEK
UNIVERSITÄT PASSAU
LEHRSTUHL FÜR MARKETING UND SERVICES
INNSTRASSE 27
94032 PASSAU
GERMANY
dirk.totzek@uni-passau.de

PRACTICALITIES

TIME AND LOCATION
The seminar will be held at the Turku School of Economics, Turku, Finland
The programme will start on August 19, 2019 at 09.00. and is scheduled to end August 22, 2019 at 17.00

Cancellations made before July 18, 2019 will be reimbursed with 10% deduction of the total fee. No reimbursement will be possible after this date.

For more information, please contact:
Ms. Nina Payen
EDEN Manager, EIASM -  PASSAGE DU NORD - 19 - 1000 BRUSSELS - BELGIUM
Tel: +32 2 226 66 61 - Fax: +32 2 512 19 29
Email: payen@eiasm.be