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EDEN DOCTORAL SEMINAR ON RESEARCH METHODS IN MARKETING AND MANAGEMENT


BRUSSELS, OCTOBER 14-18, 2019
INTRODUCING EDEN

For full information on the EDEN concept and benefits, please click here.

EDEN IN MARKETING

The programme in Marketing will include seminars on :

  • Research Methods in Marketing and Management
  • Consumer Research
  • Building Models for Marketing Decisions
  • Strategic Marketing Research
  • Interpretive Research Methods
  • Advanced Model Building in Marketing
  • Meta-Analysis for Management Research
  • Research Traditions in International Sales Management

APPLICATION

A few places available! 
For details contacts Nina Payen at payen@eiasm.be 

PROGRAMME COORDINATOR & FACULTY

Prof. Hans BAUMGARTNER, Pennsylvania State University (Programme Coordinator & Faculty)
Prof. Tammo BIJMOLT, University of Groningen
Prof Adamantios DIAMANTOPOULOS, Universität Wien

 

 

PROGRAMME OBJECTIVES

The purpose of this seminar is to introduce students to important issues in the design, analysis and interpretation of behavioral research in marketing and management.

Topics covered in the seminar include:

  • measurement theory and construction of reliable and valid measurement instruments;
  • testing for mediator and moderator effects;
  • exploratory and confirmatory factor analysis and structural equation modeling;
  • and hierarchical linear models and latent class analysis.

After taking this course, participants should be able to:

(1) better understand the methodological aspects of other people’s research and
(2) conduct methodologically sound research of their own.

EVALUATION & ECTS

Full attendance is required to obtain the certificate.
4 ECTS will be assigned upon completion of the seminar

REGISTRATION & FEES

PARTICIPATION FEE
The participation fee is 1100 € (VAT exempt). This fee includes participation to the seminar, the seminar documentation, lunches and 1 group dinner.

EIASM SCHOLARSHIPS
The Institute offers a limited number of scholarships of 550 € each. Scholarships are strictly limited to students coming from an EIASM Institutional Member (the Academic Council). Allocation of the scholarships is entirely at the discretion of the European Institute.

Cancellations made before September 10, 2019 will be reimbursed with 10% deduction of the total fee. No reimbursement will be possible after this date. 

APPLICATION PROCESS

APPLICATIONS

A few more places available! For details contacts Nina Payen at payen@eiasm.be 

Interested doctoral students should register online (and add the required documents) no later than August 22, 2019. Besides doctoral students, other researchers may participate. The number of participants will be limited to create a stimulating environment. The selection among the applicants will be conducted by the Institute’s Faculty. They will review the following documents which should necessarily complement each application form:

  • the applicant’s curriculum vitae demonstrating his/her capabilities of doing research ;
  • a letter of recommendation of his/her local faculty supporting the application ;
  • a two-page description of his/her doctoral research, indicating the general objectives.

PRACTICALITIES

TIME AND LOCATION
The seminar will be held at the EIASM, Brussels, Belgium
The programme will start on October 14, 2019 and is scheduled to end October 18, 2019

Venue:
EIASM 
Passage du Nord 19
1000 Brussels
Belgium

Joining instruction: https://www.eiasm.net/howtoreachus

HOTEL ACCOMMODATION

You are requested to make your own hotel arrangement.

Hotel NH Collection Brussels Centre  (very close +/- 100 m)

Boulevard Adolph Max 7
1000 Brussels
Tel +32 (0)2 214 07 44 - mtg.nhcollectionbrusselscentre@nh-hotels.com

Superior double room for single occupancy 163 EUR (including breakfast) + city tax  4.24 EUR per person/day
Double occupancy + 20 EUR per room and per night

Please mention "EIASM " when making your reservation.


Hotel Métropole ***** 
Place de Brouckère 31 - 1000 Bruxelles
http://www.metropolehotel.com
Tel. : + 32 2 214 24 25
Email :info@metropolehotel.be

Fixed EIASM rate:

- During the week :
Superior Single room at € 155 + city tax €4.24 per bedroom / per night
Superior Double room at € 183 + city tax €4.24 per bedroom / per night
Including: buffet breakfast and selection of six offered drinks per stay in the mini-bar (2 Belgian Beers, 2 Sodas and 2 mineral waters), free WiFi, free access to the fitness area, cancellation policy up to 6 PM without any charges

- During the week-end : (Night of Friday/Saturday & Sunday) :
Superior Single room at € 140/ night + city tax €4.24 per bedroom / per night
Superior Double room at € 168 /night + city tax €4.24 per bedroom / per night
Including buffet breakfast and selection of six offered drinks per stay in the mini-bar (2 Belgian Beers, 2 Sodas and 2 mineral waters), free WiFi,  free access to the fitness area, cancellation policy up to 6 PM without any charges

To take advantage of these special rates, please mention “EIASM” when making your reservation. 

We also advise you to check prices on the internet!


Hotel Marivaux (very close +/- 300 m)
Boulevard Adolph Max 98
1000 Brussels - www.hotelmarivaux.be

Special rates (breakfast & all taxes included)
Monday-Thursday: € 135.00/night (breakfast included) - single Club room
Friday, Saturday, Sunday: € 85.00/night (breakfast included) - single Club room
There is a supplement of € 10.00/night for a double room (breakfast included).

To book a room :  reservation@hotelmarivaux.be and mention EIASM


 Note that there are plenty of other hotels in the surroundings of the seminar venue. 

We invite you to check availability and prices on Internet.

.

*****

ONLINE APPLICATION

TO APPLY CLICK ON THE LINK BELOW

 

REGISTER ONLINE

For more information, please contact:
Ms. Nina Payen
EDEN Manager, EIASM -  PASSAGE DU NORD - 19 - 1000 BRUSSELS - BELGIUM
Tel: +32 2 226 66 61 - Fax: +32 2 512 19 29
Email: payen@eiasm.be