For full information on the EDEN concept and benefits, please click here.
The programme in Marketing will include seminars on :
- Research Methods in Marketing and Management
- Consumer Research
- Building Models for Marketing Decisions
- Strategic Marketing Research
- Interpretive Research Methods
- Advanced Model Building in Marketing
- Meta-Analysis for Management Research
- Research Traditions in International Sales Management
A few places available!
For details contacts Nina Payen at firstname.lastname@example.org
|PROGRAMME COORDINATOR & FACULTY
Prof. Hans BAUMGARTNER, Pennsylvania State University (Programme Coordinator & Faculty)
Prof. Tammo BIJMOLT, University of Groningen
Prof Adamantios DIAMANTOPOULOS, Universität Wien
The purpose of this seminar is to introduce students to important issues in the design, analysis and interpretation of behavioral research in marketing and management.
Topics covered in the seminar include:
- measurement theory and construction of reliable and valid measurement instruments;
- testing for mediator and moderator effects;
- exploratory and confirmatory factor analysis and structural equation modeling;
- and hierarchical linear models and latent class analysis.
After taking this course, participants should be able to:
(1) better understand the methodological aspects of other people’s research and
(2) conduct methodologically sound research of their own.
Full attendance is required to obtain the certificate.
4 ECTS will be assigned upon completion of the seminar
The participation fee is 1100 € (VAT exempt). This fee includes participation to the seminar, the seminar documentation, lunches and 1 group dinner.
The Institute offers a limited number of scholarships of 550 € each. Scholarships are strictly limited to students coming from an EIASM Institutional Member (the Academic Council). Allocation of the scholarships is entirely at the discretion of the European Institute.
Cancellations made before September 10, 2019 will be reimbursed with 10% deduction of the total fee. No reimbursement will be possible after this date.
A few more places available! For details contacts Nina Payen at email@example.com
Interested doctoral students should register online (and add the required documents) no later than August 22, 2019. Besides doctoral students, other researchers may participate. The number of participants will be limited to create a stimulating environment. The selection among the applicants will be conducted by the Institute’s Faculty. They will review the following documents which should necessarily complement each application form:
- the applicant’s curriculum vitae demonstrating his/her capabilities of doing research ;
- a letter of recommendation of his/her local faculty supporting the application ;
- a two-page description of his/her doctoral research, indicating the general objectives.
TIME AND LOCATION
The seminar will be held at the EIASM, Brussels, Belgium
The programme will start on October 14, 2019 and is scheduled to end October 18, 2019
Passage du Nord 19
Joining instruction: https://www.eiasm.net/howtoreachus
You are requested to make your own hotel arrangement.
Hotel NH Collection Brussels Centre (very close +/- 100 m)
Boulevard Adolph Max 7
Tel +32 (0)2 214 07 44 - firstname.lastname@example.org
Superior double room for single occupancy 163 EUR (including breakfast) + city tax 4.24 EUR per person/day
Double occupancy + 20 EUR per room and per night
Please mention "EIASM " when making your reservation.
Hotel Métropole *****
Place de Brouckère 31 - 1000 Bruxelles
Tel. : + 32 2 214 24 25
Fixed EIASM rate:
- During the week :
Superior Single room at € 155 + city tax €4.24 per bedroom / per night
Superior Double room at € 183 + city tax €4.24 per bedroom / per night
Including: buffet breakfast and selection of six offered drinks per stay in the mini-bar (2 Belgian Beers, 2 Sodas and 2 mineral waters), free WiFi, free access to the fitness area, cancellation policy up to 6 PM without any charges
- During the week-end : (Night of Friday/Saturday & Sunday) :
Superior Single room at € 140/ night + city tax €4.24 per bedroom / per night
Superior Double room at € 168 /night + city tax €4.24 per bedroom / per night
Including buffet breakfast and selection of six offered drinks per stay in the mini-bar (2 Belgian Beers, 2 Sodas and 2 mineral waters), free WiFi, free access to the fitness area, cancellation policy up to 6 PM without any charges
To take advantage of these special rates, please mention “EIASM” when making your reservation.
We also advise you to check prices on the internet!
Hotel Marivaux (very close +/- 300 m)
Boulevard Adolph Max 98
1000 Brussels - www.hotelmarivaux.be
Special rates (breakfast & all taxes included)
Monday-Thursday: € 135.00/night (breakfast included) - single Club room
Friday, Saturday, Sunday: € 85.00/night (breakfast included) - single Club room
There is a supplement of € 10.00/night for a double room (breakfast included).
To book a room : email@example.com and mention EIASM
Note that there are plenty of other hotels in the surroundings of the seminar venue.
We invite you to check availability and prices on Internet.
TO APPLY CLICK ON THE LINK BELOW
For more information, please contact:
Ms. Nina Payen
EDEN Manager, EIASM -
PASSAGE DU NORD - 19 - 1000 BRUSSELS - BELGIUM
Tel: +32 2 226 66 61 - Fax: +32 2 512 19 29