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EDEN DOCTORAL SEMINAR ON WRITING AS CRAFT AND VOCATION IN MARKETING AND CONSUMER RESEARCH


ESPOO, AUGUST 24-28, 2020
INTRODUCING EDEN

For full information on the EDEN concept and benefits, please click here.

PROGRAMME OBJECTIVES & LEARNING GOALS

Learning goal and objectives:

Learning to write well is essential for aspiring academicians. Studies on academic writing overwhelmingly reveal that well-written papers wield a superior impact and attain greater visibility, no matter the discipline. In fact, a compelling writing style sometimes can contribute to reviewers’ favorable decisions to allow papers to advance through the review process. Many universities offer doctoral-level courses on writing, but most focus on syntax and disciplinary stylistic preferences.  

This course shares a different set of goals – to enable budding academicians to both enhance their writing styles, and to understand how engaging writing contributes to both the aesthetic and intellectual contributions of academic pieces.  

The purpose of this course is to invite students to perceive and practice writing as a craft. It is not enough to become familiar with rules such as writing in the present tense or avoiding the use of the passive voice (although these are both effective practices!) Writing should be an activity academicians love to do, and applaud, cherish, and seek to emulate when they encounter well-crafted work by their peers. We will ask students in this course to engage in deep scrutiny of who they are and how they would like to be regarded as writers. Topics we will discuss include:

  • Why do I write? What motivated me to choose a writing-intensive profession?
  • How, where, and when do I write? What sets of practices have contributed to output of which I have been proud, and that others have acclaimed?
  • How can I continuously improve my writing?
  • (How) could I experience greater enjoyment in writing?
  • How can I successfully learn to write collaboratively?
  • What are the writing conventions in marketing and consumer behavior –and which ones seem to help vs. hinder the crafting of deep and delightful output?

PROGRAMME COORDINATOR & FACULTY

Two principal instructors are co-captaining the course.

  • Pauline Maclaran, Professor of Marketing & Consumer Research in the School of Management at Royal Holloway, and Cele Otnes, Professor of Business Administration and Department Head and
  • Anthony J. Petullo Professor at University of Illinois Gies College of Business.

Both have extensive experience with various forms of writing, produced while pursuing their undergraduate degrees in English Literature, their post-graduate jobs in the advertising industry, and then their long careers in academia. Most recently, they collaborated on Royal Fever: The British Monarchy in Consumer Culture (University of California Press, 2015), which explores how the myriad ways the institution informs, shapes, and challenges consumer culture. The book was well- received for its rigorous and comprehensive treatment of the topic, and for its accessible writing style.  

In addition, local and visiting faculty from Aalto University will serve as supporting instructors in the course. These include

  • Assistant professors Alexei Gloukhovtsev and Henri Weijo
  • Professor emeritus Eric Arnould, 
  • Visiting scholars Soren Askegaard (University of Southern Denmark) and John Schouten (Memorial University).

 

INSTRUCTION & EXAMINATION

Students will be evaluated based on their contributions to seminar discussions and activities, submissions and revisions of their own writing samples, exercises in revising existing pieces.

Credits: 6 ECTS will be assigned upon completion of the seminar

Grading: 1-5

Prerequisites: none

APPLICATION PROCESS

APPLICATIONS

Interested doctoral students should register online (and add the required documents) no later than June 12, 2020. Besides doctoral students, other researchers may participate. The number of participants will be limited to create a stimulating environment. The selection among the applicants will be conducted by the Institute’s Faculty. They will review the following documents which should necessarily complement each application form:

  • the applicant’s curriculum vitae demonstrating his/her capabilities of doing research ;
  • a letter of recommendation of his/her local faculty supporting the application ;
  • A letter of motivation (please upload in the section -  page description of your research)

REGISTRATION & FEES

PARTICIPATION FEE

The normal participation fee for an EDEN seminar is 1.100€.

As part of the collaboration between KATAJA and EIASM, the participation fee is waived for students from KATAJA Finnish member universities

Thanks to the generous support of the Kataja  in Finland, we are able to offer a considerable reduction for International students.

   
Doctoral students from KATAJA Finnish institutions

Free of Charge

Non-Finnish Doctoral Students
 
400 Euros (VAT Exempt)

This fee covers participation to the seminar, the course materials, lunches as well as one group dinner.

It does not include travel, accommodation and any additional expenses.

Cancellations made before July 31, 2020 will be reimbursed with 10% deduction of the total fee. No reimbursement will be possible after this date.

PRACTICALITIES

TIME AND LOCATION
The seminar will be held at the AALTO UNIVERSITY.
The programme will start on August 24, 2020 and is scheduled to end August 28, 2020

HOTEL ACCOMMODATION

You are requested to make your own hotel arrangement.

A list of recommended hotels will be posted.

More information to follow.

Course Coordination and Contact

  • Henri Weijo, Aalto University School of Business  - henri.weijo@aalto.fi
  • Alexei Gloukhovtsev, Aalto University School of Business - alexei.gloukhovtsev@aalto.fi

APPLICATIONS

TO APPLY CLICK ON THE LINK BELOW.

REGISTER ONLINE

For more information, please contact:
Ms. Nina Payen
EDEN Manager, EIASM -  PASSAGE DU NORD - 19 - 1000 BRUSSELS - BELGIUM
Tel: +32 2 226 66 61 - Fax: +32 2 512 19 29
Email: payen@eiasm.be