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EDEN DOCTORAL SEMINAR ON RESEARCH METHODS IN MARKETING


BRUSSELS, JUNE 15-19, 2009
Factulty
INTRODUCING EDEN

For full information on the EDEN concept and benefits, please click here.

EDEN IN MARKETING

The programme in Marketing will include seminars on :

  • Research Methods in Marketing
  • Consumer Behaviour
  • Building Models for Marketing Decisions
  • Managerial Issues in Marketing
  • Interpretive Research Methods
  • Advanced Model Building in Marketing

PROGRAMME COORDINATOR

Prof. Hans BAUMGARTNER,  Pennsylvania State University

FACULTY

Prof. Hans BAUMGARTNER (Ph.D., Stanford University) is Professor of Marketing and Charles and Lillian Binder Faculty Fellow in the Smeal College of Business at the Pennsylvania State University. His research and teaching interests are in the areas of consumer behavior and research methodology. Substantively, he has investigated emotional and motivational influences on consumer behavior. Methodologically, his research has focused on the use of structural equation modeling in marketing, cross-cultural measurement issues, and citation analysis. He has published articles on these topics in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Marketing Science, Journal of Consumer Psychology, International Journal of Research in Marketing, Organizational Behavior and Human Decision Processes, and Journal of Economic Literature, among others. Between 1997 and 1999 he was associate editor of the Journal of Consumer Research, and he currently serves on the editorial boards of the Journal of Consumer Research and International Journal of Research in Marketing.

Prof. Tammo BIJMOLT is, since September 2004, Professor of Marketing Research at the Department of Marketing, Faculty of Economics and Business Administration, University of Groningen, the Netherlands. He obtained his PhD (cum laude) in 1996 at this department and has been employed in the intermediate years at Tilburg University. His research interests include conceptual and methodological issues such as loyalty programs and CRM, pricing, retailing, perceptual mapping, and meta-analysis. 

Prof. Adamantios Diamantopoulos, Chair of  International Marketing, University of  Vienna
Adamantios Diamantopoulos (BA, MSc, PhD, FBAM) is Professor and Chair of the Department of International Marketing at the University of Vienna, Austria. He joined the University of Vienna in February 2004 from Loughborough University Business School (UK) where he held the Chair of Marketing and Business Research. During 1997-2001 he was also the Research Director of the School. He was previously Professor of International Marketing at the European Business Management School, University of Wales Swansea, where he headed the Marketing Group.  During 1996-1999 he also held the Nestlé Visiting Research Professorship of Consumer Marketing at Lund University, Sweden.  Other past academic posts include full-time appointments at the University of Edinburgh (UK) and the University of Strathclyde (UK), and Visiting Professorships at the University of Miami (USA), Vienna University of Economics and Business (Austria), Université Robert Schuman (France), Dortmund University (Germany) and Athens Laboratory of Business Administration (Greece). He currently holds Visiting Professor positions at Leeds University and Loughborough University Business Schools (UK).

His main research interests are in international marketing, marketing research, and sales forecasting and he is the author of some 200 publications in these areas.  His work has appeared, among others, in the Journal of Marketing Research, Journal of International Business Studies, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, International Journal of Forecasting, and Journal of International Marketing. He has presented his research at some 90 international conferences and has been the recipient of several Best Paper Awards. In 2000, he was the recipient of the Chartered Institute of  Marketing “Award for Meritorious Research” and in 2001 he was elected a Fellow of the British Academy of Management.

He sits on the editorial review boards of fourteen academic journals, is a founder member of the Consortium for International Marketing Research (CIMaR), Associate Editor of the International Journal of Forecasting, International Abstracts Editor of the International Journal of Research in Marketing and a referee for several academic journals, professional associations and funding bodies.  He has taught at fourteen university institutions in the UK, France, Germany, Austria, Sweden, Spain, Greece and the USA and has collaborated with several international companies.  He is currently the Country Representative (Austria) of the European Marketing Academy (EMAC).

PROGRAMME

PROGRAMME OUTLINE:

Topics addressed in the seminar are:

  • Confirmatory factor analysis
  • Structural equation modeling with latent variables
  • Evaluating structural equation models 
  •  Special topics in structural equation modeling 
  •  Introduction to measurement theory 
  •  Construction of marketing measurement instruments I:  Reflective Scales
  •  Discussion of marketing applications of measurement instrument development: Reflective Scales
  • Construction of marketing measurement instruments II: Formative Indices 
  •  Discussion of marketing applications of measurement instrument development: Formative Indices 
  •  Roles of third variables: mediator, moderator, suppressor, etc. 
  •  Hierarchical linear models 
  •  Latent class analysis

     

 

PRE-REQUISITES

Course in (business) statistics

Course in marketing research

ADDRESS(ES)

PRACTICALITIES

TIME AND LOCATION
The seminar will be held at the EIASM, BRUSSELS.
The programme will start on June 15, 2009 at 08:30 with registration and is scheduled to end June 19, 2009 at 17:00.

PARTICIPATION FEE
The participation fee is 1500 €. This fee includes participation to the seminar, the documents, breakfast, lunches and dinners (from June 15th until June 19th).
Doctoral students will be assigned rooms for two.

Accommodation will be offered from Sunday evening June 14th until Friday morning June 19th (5 nights). For extra nights, please contact Luisa Jaffé (luisa.jaffe@eiasm.be)

Cancellations made before June 1, 2009 will be reimbursed with 10% deduction of the total fee. No reimbursement will be possible after this date.

EIASM SCHOLARSHIPS
The Institute offers a limited number of scholarships of 700 € each. Scholarships are strictly limited to students coming from an EIASM Institutional Member (the Academic Council). Allocation of the scholarships is entirely at the discretion of the European Institute.

APPLICATIONS
Interested doctoral students should register online (and add the required documents) no later than April 13, 2009. Besides doctoral students, other researchers may participate. The number of participants will be limited to create a stimulating environment. The selection among the applicants will be conducted by the Institute’s Faculty. They will review the following documents which should necessarily complement each application form:

  • the applicant’s curriculum vitae demonstrating his/her capabilities of doing research ;
  • a letter of recommendation of his/her local faculty supporting the application ;
  • a two-page description of his/her doctoral research, indicating the general objectives.
For more information, please contact:
Ms. Luisa Jaffe
EDEN Manager, EIASM -  PLACE DE BROUCK√ąRE-PLEIN - 31 - 1000 BRUSSELS - BELGIUM
Tel: +32 2 226 66 64 - Fax: +32 2 512 19 29
Email: luisa.jaffe@eiasm.be