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BRUSSELS, MARCH 22-26, 2010

For full information on the EDEN concept and benefits, please click here.


The programme in Marketing will include seminars on :

  • Research Methods in Marketing and Management
  • Consumer Research
  • Building Models for Marketing Decisions
  • Strategic Marketing Research
  • Interpretive Research Methods
  • Advanced Model Building in Marketing
  • Meta-Analysis for Management Research
  • Research Traditions in International Sales Management


Prof. Klaus Grunert, Aarhus School of Business, Denmark


The aim of this seminar is to give an advanced treatment of research on or relevant for the analysis of consumer behaviour. The seminar is intended to provide inspiration to doctoral students dealing in their own work with topics related to consumer behaviour, but it is likewise intended to give an up-to-date, state-of-the-art overview of consumer behaviour research to students who in their Ph.D. work are dealing with other topics. The seminar is designed to cover broadly all major areas of consumer behaviour, with a special emphasis on those areas where European research has had special strengths. Throughout all the topics addressed there will be a balanced emphasis on both fundamental research and theory and marketing applications.

The programme will consist of lectures, discussions, and student presentations. All participants are required to hand in a 2-page description of their doctoral project, and some students will be asked to present their project during the seminar. Readings will be distributed before the seminar.


Güliz GER (Ph.D., Northwestern University, U.S.A.) is Professor of Marketing at Bilkent University, Turkey. She has been a Visiting Professor or scholar at CEIBS (Beijing and Shanghai, China), Columbia University (USA), Indiana University (USA), Michigan State University (USA), Northwestern University (USA), INSEAD (France), Theseus (France), Odense University (Denmark), and London Business School (UK). Ger has publications in journals such as California Management Review, Journal of Economic Psychology, Journal of Consumer Policy, Journal of Public Policy and Marketing, Journal of Material Culture, and International Journal of Research in Marketing. She is the coeditor of Consumption in Marketizing Economies. Her work is on consumption, culture, and globalization. She has recently been working on consumption desires across cultures, consumption and marketing in transitional economies, consumption among immigrants, Islamic consumptionscapes, production and consumption of cultural products, and product-country images. Ger is a member of the Board of Directors of the International Society for Marketing and Development, and the Editorial Boards of several academic journals.

Andrea GRÖPPEL-KLEIN (Dr.rer.pol.habil., Universität Paderborn) is Chair of Marketing and Director of the Institute for Consumer & Behavioural Research at Saarland University. From 1996- 2006 she was Chair of International Marketing, Consumer Behaviour, and Retailing at the European University Viadrina, Frankfurt (Oder). Before, she was lecturing at the University of Paderborn. She has been a Visiting Professor for Consumer Research at the University of Stockholm, Sweden, at the University of Innsbruck and Vienna , Austria, and at the University of Basel, Switzerland. In 2001, she was offered a Chair of Marketing at the University of Trier, Germany. She wrote her Dissertation about emotional benefits in stores and her Habilitation about chances and risks of competitive strategies in retailing and the impact of personality traits on strategy choice and success. Her main research interests are improving marketing strategies by analysing consumer behaviour at the point-of-sale. She is currently investigating the impact of store atmosphere on customer's arousal and perceived emotions. She published numerous scientific articles in international and national highly recommended journals and is member of diverse editorial boards. She was responsible chair of the European ACR Conference in Berlin, 2001. From 2006-2007, she was president of the Commission of German Speaking Marketing Professors. Currently, she is also member of an expert advisory board of the Federal Ministry of Family, Seniors, Women and Youth that will (among other topics) analyse consumer behaviour of elderly consumers.

Klaus G. GRUNERT (Dr.oec.habil, Universität Hohenheim, Germany) is Professor of Marketing at the Aarhus School of Business, Denmark, and Director of the MAPP Research Centre, which deals with market-based process and product development in the food sector. He is also Professor II at the University of Tromsø, Norway. His research interests are in improving companies' competitive advantage by better understanding of human decision-making - i.e., decision-making by consumers, by industrial buyers, by managers. His work has been mostly in the areas of consumer behaviour, managerial cognition, and market research. He has written or edited 10 books and published numerous scientific articles, including the Journal of Marketing, International Journal of Research in Marketing, Journal of Business Research, and Journal of Economic Psychology as outlets. Klaus G. Grunert has been a visiting professor at the University of Innsbruck, Austria, the University of Otago, New Zealand, and Thammassat University, Thailand. He was president of the European Marketing Academy 1994-1996 and is on the editorial board of several academic journals.

Luk WARLOP (Ph.D. U of Florida, 1995) is Associate Professor (Hoogleraar) of Marketing at the KULeuven. He studies individual decision making, primarily consumer decision making in routine situations. On the one hand, consumers are very efficient in structuring decision situations and controlling cognitive choice processes. On the other hand, consumers are often vulnerable to the effects of trivial or biasing cues or illusionary relations between given and inferred information. His research tries to document the nature of both consumer control and consumer vulnerability, and the whole gray area in between. Apart from too many reports for funding organizations, he contributed to papers in the International Journal of Research in Marketing, Journal of Personality and Social Psychology, Management Science, Journal of Consumer Research, Journal of Consumer Psychology, Marketing Letters, Accounting, Organizations and Society, and several conference proceedings and book chapters.


The seminar will be held at the EIASM.
The programme will start on March 22, 2010 and is scheduled to end March 26, 2010

The participation fee is 1500 €. This fee includes participation to the seminar, the documents, lodging and full board.
Doctoral students will be assigned rooms for two.

Should you wish a single room, an extra fee of 25 € per night will be charged to you.

Cancellations made before March 4, 2010 will be reimbursed with 10% deduction of the total fee. No reimbursement will be possible after this date.

The Institute offers a limited number of scholarships of 700 € each. Scholarships are strictly limited to students coming from an EIASM Institutional Member (the Academic Council). Allocation of the scholarships is entirely at the discretion of the European Institute.

Interested doctoral students should register online (and add the required documents) no later than January 22, 2010. Besides doctoral students, other researchers may participate. The number of participants will be limited to create a stimulating environment. The selection among the applicants will be conducted by the Institute’s Faculty. They will review the following documents which should necessarily complement each application form:

  • the applicant’s curriculum vitae demonstrating his/her capabilities of doing research ;
  • a letter of recommendation of his/her local faculty supporting the application ;
  • a two-page description of his/her doctoral research, indicating the general objectives.
For more information, please contact:
Ms. Nina Payen
Tel: +32 2 226 66 61 - Fax: +32 2 512 19 29
Email: payen@eiasm.be