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The programme in Marketing will include seminars on :
Güliz GER (Ph.D., Northwestern University, U.S.A.) is Professor of Marketing at Bilkent University, Turkey. She has been a Visiting Professor or scholar at CEIBS (Beijing and Shanghai, China), Columbia University (USA), Indiana University (USA), Michigan State University (USA), Northwestern University (USA), INSEAD (France), Theseus (France), Odense University (Denmark), and London Business School (UK). Ger has publications in journals such as California Management Review, Journal of Economic Psychology, Journal of Consumer Policy, Journal of Public Policy and Marketing, Journal of Material Culture, and International Journal of Research in Marketing. She is the coeditor of Consumption in Marketizing Economies. Her work is on consumption, culture, and globalization. She has recently been working on consumption desires across cultures, consumption and marketing in transitional economies, consumption among immigrants, Islamic consumptionscapes, production and consumption of cultural products, and product-country images. Ger is a member of the Board of Directors of the International Society for Marketing and Development, and the Editorial Boards of several academic journals.
Güliz GER , Bilkent University
This seminar introduces students to the design, conduct, evaluation, and presentation of qualitative research. Issues of “quality” (trustworthiness and dependability) and robustness in data collection, analysis, and interpretation are discussed. The roles of theory and research questions in the choice of methodology are also discussed. In addition, students are exposed to the philosophical and epistemological underpinnings of methodology. Finally, the seminar focuses on employment of ethical as well as effective field practices.
The main aim is to familiarize students with the methods so that they themselves can carry it out in their own scholarly research. However, we will also mention (briefly) the managerial use of interpretive research for marketing and business decisions.
Learning Goals are:
Students will be active participants in guided activities such as data analysis.
Preliminary Programme Schedule
- Theory & Method
- Research Design and Field Relationships
- Data Analysis
- Representing your Work and Writing
TIME AND LOCATION
Should you wish a single room, an extra fee of 25 € per night will be charged to you.
Cancellations made before October 15, 2010 will be reimbursed with 10% deduction of the total fee. No reimbursement will be possible after this date.
Ms. Nina Payen
EDEN Manager, EIASM - PASSAGE DU NORD - 19 - 1000 BRUSSELS - BELGIUM
Tel: +32 2 226 66 61 - Fax: +32 2 512 19 29