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The programme in Marketing will include seminars on :
- Research Methods in Marketing
- Consumer Behaviour
- Building Models for Marketing Decisions
- Managerial Issues in Marketing
- Interpretive Research Methods
- Advanced Model Building in Marketing
Dr. J. E. Wieringa - University of Groningen
Prof. Jaap Wieringa - University of Groningen
Prof. Thomas Otter - University of Frankfurt
Prof. Bart Bronnenberg - University of Tilburg
This seminar is aimed at Ph.D. and young scholars who are interested in learning more about recent developments and important issues in advanced model building in marketing. Upon completion of this seminar, students have advanced knowledge of a broad range of models and methods that advance our knowledge of marketing and markets. The seminar deals with state-of-the-art models and methods in marketing, including structural models, hierarchical models, panel data models, spatial models, dynamic linear models, Kalman filtering and Bayesian models.
A prerequisite for this seminar is knowledge of research methods such as regression analysis and maximum likelihood estimation preferably obtained in a marketing model building course like the EDEN Seminar on Models and Measurement. During the seminar, the lecturers will give an overview of recent research in which these models are developed and applied. The students are challenged with (empirical) assignments which are discussed with the other students and the lecturer.
The preliminary program is as follows:
Day 1 & 2 August 29-30 - Prof. Jaap Wieringa (University of Groningen)
1. Recent developments in advanced model building in marketing
2. State space models (Kalman and DLM)
3. Hierarchical models
4. Heterogeneity issues
5. Endogeneity issues
Day 2 & 3 August 30-31 - Prof. Thomas Otter (University of Frankfurt):
1. Bayesian models and estimation
Day 4 & 5 September 1-2 - Prof. Bart Bronnenberg (University of Tilburg):
1. Workshop on Structural Demand Models
TIME AND LOCATION
The seminar will be held at the EIASM, BRUSSELS.
The programme will start on August 29, 2011 and is scheduled to end September 2, 2011
The participation fee is 1500 € (VAT Excluded). This fee includes participation to the seminar, the documents, lodging and full board.
Doctoral students will be assigned rooms for two.
Should you wish a single room, an extra fee of 25 € (VAT Excluded) per night will be charged to you.
Cancellations made before August 8, 2011 will be reimbursed with 10% deduction of the total fee. No reimbursement will be possible after this date.
The Institute offers a limited number of scholarships of 700 € each. Scholarships are strictly limited to students coming from an EIASM Institutional Member (the Academic Council). Allocation of the scholarships is entirely at the discretion of the European Institute.
Interested doctoral students should register online (and add the required documents) no later than June 27, 2011. Besides doctoral students, other researchers may participate. The number of participants will be limited to create a stimulating environment. The selection among the applicants will be conducted by the Institute’s Faculty. They will review the following documents which should necessarily complement each application form:
For more information, please contact:
- the applicant’s curriculum vitae demonstrating his/her capabilities of doing research ;
- a letter of recommendation of his/her local faculty supporting the application ;
- a two-page description of his/her doctoral research, indicating the general objectives.
Ms. Cristina Setyar
EDEN Manager, EIASM -
PLACE DE BROUCKÈRE-PLEIN - 31 - 1000 BRUSSELS - BELGIUM
Tel: +32 2 226 66 69 - Fax: +32 2 512 19 29