Homepage Contact us Sitemap
EDEN DOCTORAL SEMINAR ON ADVANCED MODEL BUILDING IN MARKETING


BRUSSELS, AUG 29-SEP 2, 2011
Faculty
BART BRONNENBERG
THOMAS OTTER
JAAP WIERINGA
INTRODUCING EDEN

For full information on the EDEN concept and benefits, please click here.

EDEN IN MARKETING

The programme in Marketing will include seminars on :

  • Research Methods in Marketing
  • Consumer Behaviour
  • Building Models for Marketing Decisions
  • Managerial Issues in Marketing
  • Interpretive Research Methods
  • Advanced Model Building in Marketing

PROGRAMME COORDINATOR

Dr. J. E. Wieringa - University of Groningen
 

FACULTY

Prof. Jaap Wieringa - University of Groningen
Prof. Thomas Otter - University of Frankfurt
Prof. Bart Bronnenberg - University of Tilburg

PROGRAMME OBJECTIVE

This seminar is aimed at Ph.D. and young scholars who are interested in learning more about recent developments and important issues in advanced model building in marketing. Upon completion of this seminar, students have advanced knowledge of a broad range of models and methods that advance our knowledge of marketing and markets. The seminar deals with state-of-the-art models and methods in marketing, including structural models, hierarchical models, panel data models, spatial models, dynamic linear models, Kalman filtering and Bayesian models.

A prerequisite for this seminar is knowledge of research methods such as regression analysis and maximum likelihood estimation preferably obtained in a marketing model building course like the EDEN Seminar on Models and Measurement. During the seminar, the lecturers will give an overview of recent research in which these models are developed and applied. The students are challenged with (empirical) assignments which are discussed with the other students and the lecturer.

PROGRAMME

The preliminary program is as follows:

Day 1 & 2 August 29-30 - Prof. Jaap Wieringa (University of Groningen)
1. Recent developments in advanced model building in marketing
2. State space models (Kalman and DLM)
3. Hierarchical models
4. Heterogeneity issues
5. Endogeneity issues

Day 2 & 3 August 30-31 - Prof. Thomas Otter (University of Frankfurt):
1. Bayesian models and estimation

Day 4 & 5 September 1-2 - Prof. Bart Bronnenberg (University of Tilburg):
1. Workshop on Structural Demand Models

ADDRESS(ES)
BART BRONNENBERG
ROOM K1003
PO BOX 90153
5000 TILBURG
NETHERLANDS
bart.bronnenberg@uvt.nl
PROF. DR. THOMAS OTTER
GOETHE UNIVERSITY FRANKFURT, DEPARTMENT OF MARKETING, GRUENEBURGPLATZ 1, RUW GEBAEUDE
60629 FRANKFURT AM MAIN
GERMANY
otter@marketing.uni-frankfurt.de
PROF. DR. JAAP WIERINGA
UNIVERSITY OF GRONINGEN
FACULTY OF ECONOMICS AND BUSINESS
DEPARTMENT OF MARKETING
P.O. BOX 800
9700 AV GRONINGEN
NETHERLANDS
j.e.wieringa@rug.nl

PRACTICALITIES

TIME AND LOCATION
The seminar will be held at the EIASM, BRUSSELS.
The programme will start on August 29, 2011 and is scheduled to end September 2, 2011

PARTICIPATION FEE
The participation fee is 1500 € (VAT Excluded). This fee includes participation to the seminar, the documents, lodging and full board.
Doctoral students will be assigned rooms for two.

Should you wish a single room, an extra fee of 25 € (VAT Excluded) per night will be charged to you.

Cancellations made before August 8, 2011 will be reimbursed with 10% deduction of the total fee. No reimbursement will be possible after this date.

EIASM SCHOLARSHIPS
The Institute offers a limited number of scholarships of 700 € each. Scholarships are strictly limited to students coming from an EIASM Institutional Member (the Academic Council). Allocation of the scholarships is entirely at the discretion of the European Institute.

APPLICATIONS
Interested doctoral students should register online (and add the required documents) no later than June 27, 2011. Besides doctoral students, other researchers may participate. The number of participants will be limited to create a stimulating environment. The selection among the applicants will be conducted by the Institute’s Faculty. They will review the following documents which should necessarily complement each application form:

  • the applicant’s curriculum vitae demonstrating his/her capabilities of doing research ;
  • a letter of recommendation of his/her local faculty supporting the application ;
  • a two-page description of his/her doctoral research, indicating the general objectives.
For more information, please contact:
Ms. Cristina Setyar
EDEN Manager, EIASM -  PLACE DE BROUCK√ąRE-PLEIN - 31 - 1000 BRUSSELS - BELGIUM
Tel: +32 2 226 66 69 - Fax: +32 2 512 19 29
Email: cristina.setyar@eiasm.be