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EDEN DOCTORAL SEMINAR ON CONSUMER BEHAVIOUR


BRUSSELS, DECEMBER 3-7, 2012
Faculty
SIMONA BOTTI
GULIZ GER
STEFANO PUNTONI
LUK WARLOP
INTRODUCING EDEN

For full information on the EDEN concept and benefits, please click here.

EDEN IN MARKETING

The programme in Marketing will include seminars on :

  • Research Methods in Marketing
  • Consumer Behaviour
  • Building Models for Marketing Decisions
  • Managerial Issues in Marketing
  • Interpretive Research Methods
  • Advanced Model Building in Marketing

PROGRAMME COORDINATOR

Luk Warlop, KU Leuven & BI Oslo

FACULTY

Stefano Puntoni, Erasmus University
Simona Botti, London Business School
Guliz Ger, Bilkent University
Luk Warlop, KU Leuven & BI Oslo.
 

PROGRAMME OBJECTIVE

The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of consumer research: self-control, social identity, consumer decision making, and consumer culture theory.

The course asks for quite some active involvement: you will be divided in research teams for several assignments. With your team you will discuss and critique research papers, develop and present research ideas, and learn about the review process. The faculty will provide guidance, comments, and help you on the way with some classroom presentations to get you started in each of the covered fields. All ideas developed during the week will be kept and displayed.
On the last day teams reform and choose one of the developed ideas, in order to develop it further into a full-fledged research proposal.

The schedule includes morning, afternoon and evening sessions. Evening sessions are reserved for team work.

The course requires a considerable amount of preparation, primarily to read the assigned papers, and active involvement throughout the week. All readings will be made available one month before the start of the course.

 

ADDRESS(ES)
PROF. SIMONA BOTTI
LONDON BUSINESS SCHOOL
REGENT'S PARK
NW1 4SA LONDON
U.K.
sbotti@london.edu
PROF. GULIZ GER
BILKENT UNIVERSITY
FACULTY OF BUSINESS ADMINISTRATION
06533 ANKARA
TURKEY
ger@bilkent.edu.tr
DR. STEFANO PUNTONI
RSM ERASMUS UNIVERSITY
DEPARTMENT OF MARKETING MANAGEMENT,
RSM ERASMUS UNIVERSITY
BURGEMEESTER OUDLAAN 50
3062 PA ROTTERDAM
NETHERLANDS
spuntoni@rsm.nl
PROF. LUK WARLOP
KU LEUVEN
RESEARCH CENTER FOR MARKETING AND CONSUMER SCIENCE
NAAMSESTRAAT 69
3000 LEUVEN
BE 0419.052.173
BELGIUM
luk.warlop@kuleuven.be

PRACTICALITIES

TIME AND LOCATION
The seminar will be held at the EIASM, Brussels, Belgium
The programme will start on Monday, December 3, 2012 at 09.00  and is scheduled to end on Friday, December 7, 2012 at 17.00.

PARTICIPATION FEE
The participation fee is 1500 € (VAT Excluded). This fee includes participation to the seminar, the documents, lodging and 2 dinners.
Doctoral students will be assigned rooms for two.

Should you wish a single room, an extra fee of 30 € (VAT Excluded) per night will be charged to you.

Cancellations made before November 12, 2012 will be reimbursed with 10% deduction of the total fee. No reimbursement will be possible after this date.

EIASM SCHOLARSHIPS
The Institute offers a limited number of scholarships of 700 € / member institution. Scholarships are strictly limited to students coming from an EIASM Institutional Member (the Academic Council). Allocation of the scholarships is entirely at the discretion of the European Institute.

APPLICATIONS
Interested doctoral students should register online (and add the required documents) no later than October 3, 2012. Besides doctoral students, other researchers may participate. The number of participants will be limited to create a stimulating environment. The selection among the applicants will be conducted by the Institute’s Faculty. They will review the following documents which should necessarily complement each application form:

  • the applicant’s curriculum vitae demonstrating his/her capabilities of doing research ;
  • a letter of recommendation of his/her local faculty supporting the application ;
  • a two-page description of his/her doctoral research, indicating the general objectives.
For more information, please contact:
Ms. Cristina Setyar
EDEN Manager, EIASM -  PLACE DE BROUCK√ąRE-PLEIN - 31 - 1000 BRUSSELS - BELGIUM
Tel: +32 2 226 66 69 - Fax: +32 2 512 19 29
Email: cristina.setyar@eiasm.be