• INTRODUCING EDEN
• EDEN IN MARKETING
• PROGRAMME COORDINATOR
• FACULTY
• PROGRAMME OBJECTIVE
• ADDRESS(ES)
• PRACTICALITIES

For full information on the EDEN concept and benefits, please click here.

The programme in Marketing will include seminars on :

• Research Methods in Marketing
• Consumer Behaviour
• Building Models for Marketing Decisions
• Managerial Issues in Marketing
• Interpretive Research Methods
• Advanced Model Building in Marketing

Luk Warlop, KU Leuven & BI Oslo

Stefano Puntoni, Erasmus University
Simona Botti, London Business School
Guliz Ger, Bilkent University
Luk Warlop, KU Leuven & BI Oslo.
 

The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of consumer research: self-control, social identity, consumer decision making, and consumer culture theory.

The course asks for quite some active involvement: you will be divided in research teams for several assignments. With your team you will discuss and critique research papers, develop and present research ideas, and learn about the review process. The faculty will provide guidance, comments, and help you on the way with some classroom presentations to get you started in each of the covered fields. All ideas developed during the week will be kept and displayed.
On the last day teams reform and choose one of the developed ideas, in order to develop it further into a full-fledged research proposal.

The schedule includes morning, afternoon and evening sessions. Evening sessions are reserved for team work.

The course requires a considerable amount of preparation, primarily to read the assigned papers, and active involvement throughout the week. All readings will be made available one month before the start of the course.

TIME AND LOCATION
The seminar will be held at the EIASM, Brussels, Belgium
The programme will start on Monday, December 3, 2012 at 09.00  and is scheduled to end on Friday, December 7, 2012 at 17.00.

PARTICIPATION FEE
The participation fee is 1500 € (VAT Excluded). This fee includes participation to the seminar, the documents, lodging and 2 dinners.
Doctoral students will be assigned rooms for two.

Should you wish a single room, an extra fee of 30 € (VAT Excluded) per night will be charged to you.

Cancellations made before November 12, 2012 will be reimbursed with 10% deduction of the total fee. No reimbursement will be possible after this date.

EIASM SCHOLARSHIPS
The Institute offers a limited number of scholarships of 700 € / member institution. Scholarships are strictly limited to students coming from an EIASM Institutional Member (the Academic Council). Allocation of the scholarships is entirely at the discretion of the European Institute.

APPLICATIONS
Interested doctoral students should register online (and add the required documents) no later than October 3, 2012. Besides doctoral students, other researchers may participate. The number of participants will be limited to create a stimulating environment. The selection among the applicants will be conducted by the Institute’s Faculty. They will review the following documents which should necessarily complement each application form:

• the applicant’s curriculum vitae demonstrating his/her capabilities of doing research ;
• a letter of recommendation of his/her local faculty supporting the application ;
• a two-page description of his/her doctoral research, indicating the general objectives.