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The programme in Marketing will include seminars on :
- Research Methods in Marketing and Management
- Consumer Research
- Building Models for Marketing Decisions
- Strategic Marketing Research
- Interpretive Research Methods
- Advanced Model Building in Marketing
- Meta-Analysis for Management Research
- Research Traditions in International Sales Management
|PROGRAMME COORDINATOR & FACULTY
Per OSTERGAARD, University of Southern Denmark - Programme Coordinator & Faculty
Guliz GER, Bilkent University, Turkey.
James FITCHETT, Leicester University, UK.
Lisa PENALOZA, Kedge Business School, France.
Johanna MOISANDER, Alto University, Finland
This seminar introduces students to the design, conduct, evaluation, and presentation of qualitative research. Issues of “quality” (trustworthiness and dependability) and robustness in data collection, analysis, and interpretation are discussed. The roles of theory and research questions in the choice of methodology are also discussed. In addition, students are exposed to the philosophical and epistemological underpinnings of methodology. Finally, the seminar focuses on employment of ethical as well as effective field practices.
The main aim is to familiarize students with the methods so that they themselves can carry it out in their own scholarly research. However, we will also mention (briefly) the managerial use of interpretive research for marketing and business decisions.
Learning Goals are:
1. Grasping the epistemological bases of qualitative research
2. Grasping the interrelatedness of theory and methodology
3. Constructing a viable interpretive study design
4. Collecting rich and insightful data using a variety of methods
5. Analyzing and interpreting qualitative data
6. Employing ethical and effective field practices
7. Evaluating the quality of a study
8. Writing proposals and writing for publication
The seminar also offers possibilities for young researchers to get in contact with their peers, to explore new avenues of thinking, to learn collectively and to exchange ideas in a very active and stimulating way.
Students will be active participants in guided activities such as data analysis.
Full attendance is required to obtain the certificate.
4 ECTS will be assigned upon completion of the seminar
Interested doctoral students should register online (and add the required documents) no later than September 18, 2013. Besides doctoral students, other researchers may participate. The number of participants will be limited to create a stimulating environment. The selection among the applicants will be conducted by the Institute’s Faculty. They will review the following documents which should necessarily complement each application form:
- the applicant’s curriculum vitae demonstrating his/her capabilities of doing research ;
- a letter of recommendation of his/her local faculty supporting the application ;
- a two-page description of his/her doctoral research, indicating the general objectives.
TIME AND LOCATION
The seminar will be held at the EIASM, Brussels, Belgium
The programme will start on November 4, 2013 at 09.00 and is scheduled to end November 8, 2013 at 16.30
The participation fee is 1100 € (excl. VAT). This fee includes participation to the seminar, the documents, lunches and 2 group dinners.
The Institute offers a limited number of scholarships of 600 € per member institution. Scholarships are strictly limited to students coming from an EIASM Institutional Member (please check here to see if your institution is a member - the Academic Council). Allocation of the scholarships is entirely at the discretion of the European Institute.
Cancellations made before October 15, 2013 will be reimbursed with 10% deduction of the total fee. No reimbursement will be possible after this date.
Preferential EIASM rates: Brussels Airlines is pleased to be the Preferred Carrier and extends 10% discount on available economy fares from Europe, Tel Aviv & Moscow to Brussels. Go to www.brusselsairlines.com, and after having chosen your dates and cities of departure and destination, click the option "I have a promocode". Type EIASM2013 in the box displayed.
Book until 31/12/2013 and travel between 02 September and 31 December 2013.
You are requested to make your own hotel arrangement.
Recommended hotel for students
Please book your room as soon as possible to benefit from special rate.
Citadines Sainte-Catherine Bruxelles Apart'hotel (10 minutes walk from the seminar venue)
51 quai au Bois à Brûler - 1000 Brussels
Tel 32 2 221 14 11 - Fax 32 2 2211599 -
Website : http://www.citadines.com/en/belgium/brussels/sainte_catherine/
To book a room, contact firstname.lastname@example.org and mention EIASM EDEN
Studio - Single Room 105 Euros/night (Breakfast not incl)
Studio - Double/Twin bed (2 persons sharing) 105 Euros/night (Breakfast not incl)
Appartment (2 persons sharing) (separate sleeping area) 135 Euros/night (Breakfast not incl)
Breakfast: 14 Euros
Hotel NH Atlanta ****
Boulevard Adolph Max 7
Tel 00800 0115 0116 (free of charge) - email@example.com
Special rate (single or double room) 155 EUR (including breakfast) (subject to change)
Please mention "EIASM " when making your reservation.
Hotel Métropole *****
Place de Brouckère 31 - 1000 Bruxelles
During the week :
Superior Single room at € 159 ,-/ night
Superior Double room at € 189,-/night
including buffet breakfast and all taxes
During the week-end :
Superior Single room at € 140 ,-/ night
Superior Double room at € 170,-/night
including buffet breakfast and all taxes
To take advantage of these special rates, please mention “EIASM” when making your reservation. However, according to the period of the booking, some better rates could be offered by contacting the hotel directly. We advise you to check on the web site first.
Contact : Mr.Chafik HABIB - Tel. : + 32 2 214 24 25 or + 32 2 214 24 26 or + 32 2 2142424 - Fax : 32 2 2180240
You can also book your hotel through http://www.booking.com
For more information, please contact:
TO APPLY CLICK ON THE LINK BELOW
Ms. Anne-Laure Marteaux
EDEN Manager, EIASM -
PLACE DE BROUCKÈRE-PLEIN - 31 - 1000 BRUSSELS - BELGIUM
Tel: - Fax: +32 2 512 19 29