Thomas Otter, (Goethe University Frankfurt, Germany)
Suzanne Beckmann, (Copenhagen Business School, Denmark) - Beginners' track, Consumer Behaviour
Amna Kirmani (University of Maryland, USA)
Andrea Groeppel-Klein (Universitaet des Saarlandes, Germany)
Arnaud de Bruyn, (ESSEC Business School, France) - Advanced track, Marketing Mix Instruments
Ujwal Kayande (The University of Melbourne, Australia)
Arvind Rangaswamy (Penn State University, USA)
Koen Pauwels, (Ozyegin University, Turkey) - Advanced track, Strategy and Internet
Mirella Kleijnen (Vrije Universiteit Amsterdam, Netherlands)
Ajay Kohli (Georgia Tech University, USA)
Stefano Puntoni, (Rotterdam School of Management, Erasmus University, Netherlands) - Advanced track, Consumer Behaviour
Vicki Morwitz (NYU, USA)
David Dubois (INSEAD)
Jaap E. Wieringa, (Groningen University, Netherlands) - Beginners' track, Marketing Mix Instruments
Wagner Kamakura (Rice University, USA)
Peter Ebbes (HEC Paris, France)
Stefan Wuyts, (Tilburg University, Netherlands) - Beginners' track, Strategy and Internet
Steven Seggie (Ozyegin University, Turkey)
Kenneth Wathne (University of Stavanger, Norway)
|BACKGROUND AND TARGET STUDENTS
The European Institute for Advanced Studies in Management (EIASM) and the European Marketing Academy (EMAC) in collaboration with the University of Valencia, are organising the 27th Colloquium for doctoral students in marketing. The colloquium will be held in Valencia, Spain from Sunday, June 1 until Tuesday, June 3, 2014, immediately prior to the EMAC Conference 2014.
The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the broad field of marketing will be considered.
The colloquium will mostly proceed in parallel tracks based on the topical and/or methodological angle of participants' work as well as on the stage of the dissertation process. Students will discuss their work with their fellow students and with three track faculty, who are renowned experts in the field. Doctoral students in different stages of their dissertation process can apply for participation in the doctoral colloquium.
The doctoral colloquium will be held in a collaborative, open and friendly atmosphere. In respect to this philosophy, participants are required to attend the entire colloquium. All participants will receive a certificate of attendance.
In order to view the progam, please click here
The deadline for submission is January 24, 2014.
Candidates should submit an abstract of the (planned) doctoral research, outlining the research problem against the existing literature, discussing the methodology and showing some initial empirical results (if applicable).
Abstracts must not be longer than:
- 5 pages in total in the beginners' tracks ( cover / title page, references, tables, figures if any included in the maximum number of pages mentioned here).
- 7 pages in total in the advanced tracks ( cover / title page, references, tables, figures if any included in the maximum number of pages mentioned here).
Please note that the name of the candidate and of the thesis advisor(s) (if already known) and contact details should appear on the first page of the abstract.
In the submission process, candidates will also be asked to give some information about their vitae, following a specific format (the template to be used can be downloaded here). On this form, students should also indicate whether they apply for the intermediate/advanced or for the beginners’ track based on the stage of their dissertation process. In addition, they should indicate one or more of the following areas as the main focus of their research:
- CONSUMER BEHAVIOUR
- MARKETING MIX INSTRUMENTS
- STRATEGY & INTERNET
Please pay attention to select the correct track when submitting! Specifically, do *not* simply use 'consumer behavior' as a default category.
The submissions will be evaluated by the chair-person and co-chairs of the Doctoral Colloquium.
The admitted proposals in each track will be made available to all participants in the corresponding track to allow everyone to prepare for the discussions.
Submission deadline: 24 January 2014
Notification: as of 10 March 2014
|COLLOQUIUM FEE & REGISTRATION
The Colloquium fee is 260 Eur and it includes:
* participation in the doctoral colloquium
* coffee breaks and lunches
* one dinner.
Participants have to register to the Colloquium via a special link that will be communicated upon notification of acceptance.
Registration is required for students to participate in the Colloquium. The Colloquium is a closed event. Only the students who submitted a paper and whose paper has been accepted for presentation are allowed to attend.
Please keep in mind that the Colloquium and the Main Conference are separate events, with each one its submission deadline, registration fee and procedure. However, students accepted to participate in the colloquium and wishing to attend the EMAC Conference only have to pay 50 % of the conference fee. The remaining 50 % are covered by EMAC (details on how to benefit from this special discount will be available later).
For more information on the 43rd EMAC Conference, please visit : http://www.emac2014.eu
Ms. Cristina Setyar - EIASM Conference Manager
PLACE DE BROUCKÈRE-PLEIN - 31 - 1000 BRUSSELS - BELGIUM
Tel: +32 2 226 66 69 - Fax: +32 2 512 19 29