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EMAC 28TH DOCTORAL COLLOQUIUM



LEUVEN, BELGIUM, MAY 24-26, 2015
Faculty
SUZANNE C. BECKMANN
SIMONA BOTTI
ELIZABETH COWLEY
ARNAUD DE BRUYN
MARION DEBRUYNE
PETER EBBES
MICHAEL HAENLEIN
WAGNER KAMAKURA
UJWAL KAYANDE
AJAY KOHLI
TINA M. LOWREY
VICKI MORWITZ
STEFANO PUNTONI
ARVIND RANGASWAMY
STEVEN SEGGIE
ANNE TER BRAAK
KENNETH WATHNE
JAAP WIERINGA
STEFAN WUYTS
CHAIRPERSONS & FACULTY

Chair:
Arnaud De Bruyn (ESSEC Business School, France)

 

BACKGROUND AND TARGET STUDENTS

The European Institute for Advanced Studies in Management (EIASM) and the European Marketing Academy (EMAC) in collaboration with KU Leuven and Vlerick Business School, are organising the 28th Colloquium for doctoral students in marketing. The colloquium will be held in Leuven, Belgium from Sunday, May 24 until Tuesday, May 26, 2015, immediately prior to the EMAC Conference 2015.

The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the broad field of marketing will be considered.

The colloquium will mostly proceed in parallel tracks based on the topical and/or methodological angle of participants' work as well as on the stage of the dissertation process. Students will discuss their work with their fellow students and with three track faculty, who are renowned experts in the field. Doctoral students in different stages of their dissertation process can apply for participation in the doctoral colloquium.

The doctoral colloquium will be held in a collaborative, open and friendly atmosphere. In respect to this philosophy, participants are required to attend the entire colloquium. All participants will receive a certificate of attendance.

CALL FOR PAPERS

The deadline for submission is January 26, 2015.

Candidates should submit an abstract of the (planned) doctoral research, outlining the research problem against the existing literature, discussing the methodology and showing some initial empirical results (if applicable).

Abstracts must not be longer than:
  - 5 pages in total in the beginners' tracks (cover / title page, references, tables, figures if any included in the maximum number of pages mentioned here).  
  - 7 pages in total in the intermediate/advanced tracks (cover / title page, references, tables, figures if any included in the maximum number of pages mentioned here).  
Please note that the name of the candidate and of the thesis advisor(s) (if already known) and contact details should appear on the first page of the abstract.

In the submission process, candidates will also be asked to give some information about their vitae, following a specific format (the template to be used can be downloaded here). On this form, students should also indicate whether they apply:

- For the intermediate/advanced or for the beginners’ track based on the stage of their dissertation process.
- For the Marketing Research, Marketing Strategy, or Consumer Behavior tracks. Pay close attention to the description of the tracks below, as submitting a paper to the wrong track might reduce the likelihood of being accepted.

The three tracks are:

- MARKETING RESEARCH. This track focuses on research methodologies and their applications to better understand marketing phenomena. Papers in this track will typically be more quantitative in nature, and will rely on the analysis of secondary data, field studies, or simulations. Target journals include Journal of Marketing Research (JMR), Marketing Science (MkS), International Journal of Research in Marketing, (IJRM), Management Science (MS), etc.

- MARKETING STRATEGY. Research in this track will mostly focus on firms’ decision-making and how to help managers optimize their marketing strategy. Papers in this track will typically be more managerial in nature, and will include, but are not restricted to, surveys, field studies, analysis of secondary data, meta-analysis, etc. Target journals include Journal of Marketing (JM), International Journal of Research in Marketing (IJRM), Journal of Service Research (JSR), etc,  

- CONSUMER BEHAVIOR. This track focuses on consumers’ decision-making and the understanding of the psychological processes underlying such decisions. Papers in this track will typically involve lab experiments and/or qualitative studies. Target journals include Journal of Consumer Research (JCR), Journal of Consumer Psychology (JCP), Psychology and Marketing, etc.

Please pay attention to select the correct track when submitting!

The submissions will be evaluated by the chair-person and co-chairs of the Doctoral Colloquium.

The admitted proposals in each track will be made available to all participants in the corresponding track to allow everyone to prepare for the discussions.

SUBMIT HERE

DEADLINES

Submission deadline: 26 January 2015
Notification: as of 16 March 2015

COLLOQUIUM FEE & REGISTRATION

The Colloquium fee is 260 Eur and it includes:

* participation in the doctoral colloquium
* coffee breaks and lunches
* one dinner.

Participants have to register to the Colloquium via a special link that will be communicated upon notification of acceptance.

Registration is required for students to participate in the Colloquium. The Colloquium is a closed event. Only the students who submitted a paper and whose paper has been accepted for presentation are allowed to attend.

EMAC MAIN CONFERENCE

Please keep in mind that the Colloquium and the Main Conference are separate events, with each one its submission deadline, registration fee and procedure. However, students accepted to participate in the colloquium and wishing to attend the EMAC Conference only have to pay 50 % of the conference fee. The remaining 50 % are covered by EMAC (details on how to benefit from this special discount will be available later).

For more information on the 44th EMAC Conference, please visit : http://www.emac2015.eu

ADDRESS(ES)
PROF. DR. SUZANNE C. BECKMANN
COPENHAGEN BUSINESS SCHOOL
DEPARTMENT OF MARKETING
SOLBJERG PLADS 3
2000 FREDERIKSBERG
DENMARK
suzbeckmann@ecoconnection.eu
PROF. SIMONA BOTTI
LONDON BUSINESS SCHOOL
REGENT'S PARK
NW1 4SA LONDON
U.K.
sbotti@london.edu
PROF. ELIZABETH COWLEY
FACULTY OF ECONOMICS AND BUSINESS
UNIVERSITY OF SYDNEY
NSW2006 SYDNEY
AUSTRALIA
elizabeth.cowley@sydney.edu.au
DR. ARNAUD DE BRUYN
ESSEC BUSINESS SCHOOL
DEPARTMENT OF MARKETING
AVENUE BERNARD HIRSCH
95000 CERGY
FRANCE
debruyn@essec.edu
PROF. DR. MARION DEBRUYNE
VLERICK LEUVEN GENT MANAGEMENT SCHOOL
REEP 1
9000 GENT
BELGIUM
marion.debruyne@vlerick.com
PROF. PETER EBBES
HEC PARIS
DEPARTMENT OF MARKETING
1, RUE DE LA LIBÉRATION
78351 JOUY-EN-JOSAS CEDEX
FRANCE
ebbes@hec.fr
PROF. DR. MICHAEL HAENLEIN
ESCP EUROPE, DEPARTMENT OF MARKETING, 79 AVENUE DE LA REPUBLIQUE
75011 PARIS
FRANCE
haenlein@escpeurope.eu
PROF. WAGNER KAMAKURA
RICE UNIVERSITY
6100 MAIN STREET (MS 531)
77005 HOUSTON
TX
U.S.A.
kamakura@rice.edu
PROF. DR. UJWAL KAYANDE
MELBOURNE BUSINESS SCHOOL
200 LEICESTER STREET
VIC 3053 CARLTON
AUSTRALIA
u.kayande@mbs.edu
AJAY KOHLI
GEORGIA INSTITUTE OF TECHNOLOGY
SCHELLER COLLEGE OF BUSINESS
800 WEST PEACHTREE STREET, NW
30308 ATLANTA
GA
U.S.A.
ajay.kohli@scheller.gatech.edu
PROF. TINA M. LOWREY
1, RUE DE LA LIBÉRATION
78351 JOUY EN JOSAS CEDEX
FRANCE
lowrey@hec.fr
VICKI MORWITZ
NEW YORK UNIVERSITY / LEONARD N. STERN SCHOOL OF BUSINESS
40 WEST FOURTH STREET
10012 NEW YORK
NY
U.S.A.
vmorwitz@stern.nyu.edu
DR. STEFANO PUNTONI
RSM ERASMUS UNIVERSITY
DEPARTMENT OF MARKETING MANAGEMENT,
RSM ERASMUS UNIVERSITY
BURGEMEESTER OUDLAAN 50
3062 PA ROTTERDAM
NETHERLANDS
spuntoni@rsm.nl
PROF. ARVIND RANGASWAMY
ANCHEL PROFESSOR OF MARKETING
481 BUSINESS BUILDING
THE SMEAL COLLEGE OF BUSINESS
PENN STATE UNIVERSITY
16802-3007 UNIVERSITY PARK
PA
U.S.A.
arvindr@psu.edu
DR. STEVEN SEGGIE
DEPARTMENT OF MARKETING
ESSEC BUSINESS SCHOOL

95021 CERGY
FRANCE
seggie@essec.edu
DR. ANNE TER BRAAK
KU LEUVEN UNIVERSITY,
ONDERZOEKSGROEP MARKETING,
NAAMSESTRAAT 69, BUS 3545
3000 LEUVEN
BELGIUM
anne.terbraak@kuleuven.be
PROF. KENNETH WATHNE
UNIVERSITY OF STAVANGER
BUSINESS SCHOOL
ELISE OTTESEN-JENSENS HUS
ROOM EOJ-226
4036 STAVANGER
NORWAY
kenneth.h.wathne@uis.no
PROF. DR. JAAP WIERINGA
UNIVERSITY OF GRONINGEN
FACULTY OF ECONOMICS AND BUSINESS
DEPARTMENT OF MARKETING
P.O. BOX 800
9700 AV GRONINGEN
NETHERLANDS
j.e.wieringa@rug.nl
PROF. DR. STEFAN WUYTS
KOÇ UNIVERSITY
COLLEGE OF ADMINISTRATIVE SCIENCES AND ECONOMICS
RUMELIFENERI YOLU
34450 ISTANBUL
TURKEY
swuyts@ku.edu.tr

PRACTICALITIES

Programme

Click HERE to download the EMAC 2015 DC Final Programme. 

 

DOWNLOAD ACCEPTED PAPERS

ADMINISTRATION

Ms. Cristina Setyar - EIASM Conference Manager
EIASM - PASSAGE DU NORD - 19 - 1000 BRUSSELS - BELGIUM
Tel: +32 2 226 66 69 - Fax: +32 2 512 19 29
Email: setyar@eiasm.be