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Prof. Dr. Manfred Schwaiger
Institute for Market-based Management (IMM)
Fakultät für Betriebswirtschaft / Munich _ School of Management
Ludwig-Maximilians-Universität Munich

Prof. Dr. Robert Obermaier
Chair of Accounting and Control Wirtschaftswissenschaftliche Fakultät
University of Passau

Prof. Dr. Stefano Zambon
Dipartimento di Economia e management
University of Ferrara


Prof. Baruch Lev
Stern School of Business, New York University, USA
Keynote speech title:
"Intangibles and Their Social Consequences"


Prof. Jan Mouritsen
Copenhagen Business School, Denmark


EIASM is proud to announce the 14th Interdisciplinary Conference on “Intangibles and Intellectual Capital – Value Creation, Integrated Reporting and Governance" in collaboration with the University of Munich, the University of Passau and the University of Ferrara.

The Workshop will be held on 20th and 21st September 2018 in Munich (Germany) at the Ludwig-Maximilians-Universität München.

This event is intended to represent a new step in the EIASM long standing tradition in creating a forum for academic exchange on theoretical and empirical, qualitative or quantitative research in the area of Intangibles and Intellectual Capital. This Conference will also provide an opportunity for investigating the value creation dynamics and deepening the subject areas of “Intangibles and Public Sector “ and “Intellectual Capital, Digitalisation and Information Systems” (cf. Special Tracks below)

The measurement, reporting and management of Intangibles and Intellectual Capital at a micro, meso and macro level is becoming a focal topic for the theory and practice of various disciplines (accounting, valuation, marketing, organisation behaviour, strategy, non-financial reporting, investor relations, human resource, sustainability, etc.). More recently, the debate has been further energized by the Integrated Reporting initiative, whose focus on the value creation processes has revealed new research and practical perspectives on the complex and multifaceted role of Intangibles and Intellectual Capital in and around organizations.

It is felt that today there is a risk that the gap between the theory and practice of intangibles management, measurement and reporting may gain momentum and, therefore, there is a strong need for the development of an innovative and challenging research agenda with reference to it.


The 14th EIASM Conference aims to bridge the gap between theory and practice in the concerned field by fostering reflections and “prognoses” on Intangibles, Intellectual Capital and Integrated Reporting and Governance and, thus, to favour an osmosis between knowledge creation and knowledge application. In this perspective, topics of particular interest include (but they are not limited to) the following: 

  • Accounting for and reporting on intellectual capital: advances in financial accounting and business valuation;
  • Advances in the management accounting and control of intangibles and intellectual capital;
  • The role and the impact of Integrated Reporting and Integrated Governance in private and public organizations;
  • Connectivity of information and organization actions and outcomes;
  • Intangibles, intellectual capital and value creation;
  • Intangible liabilities;
  • Human resource management and accounting;
  • Customer capital management and accounting;
  • Relationships with strategic stakeholders: measurement and management;
  • Innovation and intellectual capital;
  • Production and consumption of intellectual capital measurements;
  • The perspectives offered by Business Models in measuring, managing and reporting intellectual capital and intangibles;
  • Intangibles and governance;
  • Conceptual underpinnings of intellectual capital and intangibles’ research;
  • Intangibles and risk management;
  • Intellectual capital reporting and disclosure: frameworks, benefits and drawbacks;
  • Intangibles and gender issues;
  • Non-financial information and the needs of analysts and investors;
  • Non-financial information and Integrated Reporting assurance;
  • Socio, Environmental and Economic Sustainability: reporting and governance issues.

We invite papers on any of the aforementioned topics without any specific constraints in terms of theoretical perspectives and methodological approaches.

In order to contribute to bridging the above mentioned gap between theory and practice, speeches and presentations from academics and practitioners as well as roundtables will be organized to stimulate discussions regarding the “state of the art” and future avenues. Details will be announced later on.


Track leaders :

Prof. Pierluigi Catalfo, University of Catania
Prof. Sandra Cohen, Athens University of Economics and Business
Prof. Francesca Manes Rossi, University of Salerno
Prof. Emidia Vagnoni, University of Ferrara

Intangibles and intellectual capital have been developing in the public sector during the last decades. The managerial discourse enhanced by the NPM policies has pushed the public organizations to devote their efforts to implement processes and technologies to increase value creation. Therefore, the need to manage “new” factors relevant to the managerial process, to decision-making and to strategic thinking has emerged. In this arena, intellectual capital and intangibles are playing a critical role that is even more emphasized within integrated reporting frameworks.

As from literature, intellectual capital and intangibles are both at the centre of accounting theory, and practice. Considering the societal role of accounting and the public sector function in the economy, deepening the role of intangibles and intellectual capital for a better management in public sector organizations is relevant for economic development.

The studies on intangibles and intellectual capital encompass a number of areas (valuation techniques, reporting practices, the use of intellectual capital information for management and performance measurement, stakeholders’ relations, etc.), and have attracted researchers using a variety of methodological approaches (behavioural research, survey, case study, interventionist research, etc). In this frame, a deeper understanding of the relation between intellectual capital and knowledge management would be of interest in different perspectives: managerial, accounting and accountability ones. Thus, a number of research areas would contribute to enhance theoretical knowledge and the managerial practice of public sector organizations.

Papers that fall into the following categories are mostly welcome in this track:

Intellectual capital and value-creation in public sector organizations
Strategy and intellectual capital management
Intellectual capital and performance management in the public sector
Reporting Intellectual capital in public sector organizations
Integrated reporting in the public sector: challenges and applications
Intellectual capital for local development
IC, Integrated reporting and Popular Reporting
intellectual capital and knowledge management in public sector


Track leader :

Prof. Dr.  Robert Obermaier, University of Passau

Today, several innovations are involving the way in which companies use data, manage information systems and implement information and communication technologies (ICTs), to support measurement and reporting processes. In this scenario, accounting and management information systems (IS) become more integrated, opened, transparent, and shared than the past, thanks to the use of new software and sources of information (i.e. big data). We assist to a growing use of digitalised information and documents and to the spread of communication and collaboration technologies in digitalised processes (i.e. social network, digital platforms, Internet of Things, smart technologies).

The aim of this special track is to investigate and understand the implications of these changes for the management, (e)valuation and reporting of Intellectual Capital (IC) and Integrated Reporting (IR) and the associated non-financial information. The future of IC seems to be characterized by greater openness, transparency and sharing thanks to the fundamental contribution of ICTs and of new previously unknown information.

Papers, that concern the following topics related to IC and IR, are mostly welcome in this Track :

  • Accounting/Management Information systems to better understand, managing, evaluate and reporting IC, IR and non-financial information;
  • Digitalisation and information processes to support reporting;
  • ICTs to improve control activities;
  • Impact of digitalisation on measurement systems;
  • Use of social media for transparency, disclosure and openness;
  • Open and big data for measurement needs;
  • New way of visualising and disclosing information.



Track leader : 

Professor Dr. Axel Haller, University of Regensburg

Integrated Reporting is a recent concept that embraces corporate management as well as reporting. It focuses on the value creation of an entity. In contrast to the traditional management and reporting concepts it is based on a much broader value-definition, covering – apart from financial capital – different types of capital, such as e.g., natural, social, human, and intellectual capital. This holistic value concept is discussed to be a necessity in front of the global societal challenges of today and tomorrow. In order to meet these challenges entities´ managements should apply an integrated thinking that considers impacts of their decisions on different capitals as value creation or destruction and reflects on the interdependencies of these impacts. As this view of value creation is multi-dimensional and thus very complex, the major characteristics of Integrated Reporting that help to put this management concept into practice are materiality and connectivity of information as well as stakeholder relationship, future orientation, and conciseness. This holistic view of corporate value creation challenges internal and external corporate reporting considerably, in particular with regard to:

  • Measurement of changes in different capitals;
  • Information characteristics (qualitative versus quantitative);
  • Identification and quantification of connectivity;
  • Definition and measurement of materiality;
  • Management of (relevant) stakeholder relationships;
  • Adequate control and reporting instruments and tools;
  • Use and/or influence of digitalization;
  • Internal and external auditing of this type of reports;
  • Decision usefulness of particular information;
  • Balance between transparency and confidentiality;
  • External reporting channels, etc.

Papers dealing with one or several of these issues of Integrated Reporting are very welcome at this special track. They may be analytical, normative or empirical. They may also cover specific companies´ experiences with the application of Integrated Reporting.



Track leader :

Professor Thomas Günther, TU Dresden

Management Accounting and Management Control Systems are typically based on cost accounting and financial accounting information whereas cost accounting information is derived from financial accounting information. In contrast, empirical research in management, financial accounting and management control has shown that Non-Financial such as brands, process, product and management innovations, environmental issues, human capital, patents, knowledge etc. play a crucial role for the further development of a firm but also for equity valuation. These non-financials are typically difficult to recognize or evaluate within financial accounting or not allowed to be considered following legislation and financial accounting standards in most countries.

Therefore, management accounting and management control is challenged how to adequately consider these Non-Financials in its systems and processes. Scholars are invited to contribute to this special track of the conference by topics, such as:

  • the relationship of creativity and management control
  • adequate control for product, process or management innovation
  • new metrics to improve HR management and its control
  • better reflecting marketing and market research metrics in management control
  • the design of adequate metrics to capture non-financials
  • the role of performance measurement systems for non-financials within management control
  • the connection of special reports (e.g., integrated, sustainability or CSR reports) and management control
  • improving management accounting systems by integrating non-financials in recognition and valuation
  • the integration of management controls and special functions such as sustainability management, HR, marketing or R&D which are in charge of non-financials
  • the future role of the management accountant or the controller in the light of non-financials

The track is open for different methods (field studies, surveys, archival analysis, analytical and conceptual papers etc.).

The Journal of Management Control invites submissions to this special track for a special fast track of the journal. The editor in chief of the Journal of Management Control, Thomas W. Guenther, will chair this special track of the conference.


Track leader :

Prof. Dr. Manfred Schwaiger, Ludwig-Maximilians-Universität Munich 

Strong brands and a fine corporate reputation both are considered as most valuable intangible assets, sometimes exceeding a company’s tangible assets by far. However, unlike financial or physical assets, these intangibles are hard to assess and to quantify. Conceptualizations and operationalizations differ, resulting in a variety of measurement approaches. While in principle there is a common understanding of the positive effects of brand strength and corporate reputation, less is known about their impact on performance and little is known about how to effectively manage those assets and report about them.

Therefore, the aim of this special track is to contribute to a better understanding of the management of these intangible assets from a marketer’s perspective. The marketing perspective puts (corporate) brands and corporate reputation in the centre of attention. Even if not limited to the following topics, submissions may address

  • Brand valuation procedures
  • Brand management
  • Reputation building
  • Reputation risk management
  • Reporting on brands and reputation





Submission of the 2 page abstract

May 31, 2018

Review finalized & responses to the submitters by

June 30, 2018

Accepted authors will then be asked to send their full paper by

August 30, 2018

Registration for accepted authors
(condition for insertion into programme)

July 23, 2018




The ISSN number for the workshop papers is


The Conference will take place in the premises of 

Munich (Hauptgebäude/ main building)
Geschwister-Scholl-Platz 1
80539 München


Arrival by plane at Munich Airport (MUC)

Option 1: Taxi

The airport is located about 35 km from the city center. A taxi is the most convenient transportation possibility, but also expensive. Expect between 70‐80 Euros for transportation from the airport to the city center.

Option 2: Airport Bus (“Lufthansa Airport Bus”)

The Airport Bus is an easy (and fast) way to reach the city. A one way ticket costs 10.50 Euro, a return ticket 17 Euro (cash ONLY!). You buy the ticket from the driver. The bus departs every 20 minutes at three departure points at the airport (see the map below). The final stop is Munich Center / Central Station (German: Hauptbahnhof). Travel time to Munich Center / Central Station: approx. 40 minutes. Airport bus stops at Munich Airport : Terminal 1, Terminal 2, Munich Airport Center (MAC) Munich Center bus stop: Main train station / Hauptbahnhof / Arnulfstraße

Time tables and more information: https://www.airportbus-muenchen.de/

Option 3: S‐Bahn (City Train) [Ähnliches Foto]

Additionally, a non‐stop train connection exists from the airport to the city (S‐Bahn). You can take both lines S1 or S8 starting at the airport (departure every 10 minutes). Travel time to Munich Center/ Central Station ‐ approx. 40 minutes. Both lines stop at Central Station.

Both lines depart from the train station at terminal area Z. Follow the green “S” signs to reach the station. You have to buy a ticket and stamp it in a machine before you board the train. In area Z you will find a ticket office (sometimes long queues) and many blue ticket machines (credit cards and cash). You should buy a “one‐day single journey ticket (adult)”, which costs 11.20 Euro (valid until 6am the following day and also valid for Munich subway; in German: “Single‐Tageskarte Gesamtnetz”).

Public Transportation during the week:

1 day “Single‐Tageskarte Innenraum” € 5 (valid until 6am the following day)
3 days “Single‐Tageskarte Innenraum” € 15 (valid until 6am the fourth day)

These tickets are valid within the white area displayed on the public transportation overview below. The tickets would not suffice to get to the airport. To reach the airport you need a ticket that is valid for the green, yellow and red areas, as well, i.e. a ‘Single‐Tageskarte Gesamtnetz‘ rather than a ‘Single‐Tageskarte Innenraum‘.


!!!!! Oktoberfest September 22nd - October 7th 2018 !!!!!!!

Please note that "Oktoberfest" are taking place from September 22nd to  October 7th 2018.


Discover Munich



Top Sightseeing Sites:






Dinner recommendations and event calendar:


City map including museums:


Latest information on museums and events:




The local organizers have negotiated a special deal with a number of hotels and reserved a limited number of hotel rooms.

Please be aware that the Oktoberfest is going to start on September 22nd 2017, therefore we highly recommend an early booking of the accommodation!


Please find below the list of hotels. You are requested to contact the hotel directly and mention EIASM in your request.

das HOTEL***_
8 min walk from the conference site (650m)
Single/ double room basic for single use: 72€
Double room individual for single use: 90 €
Breakfast, VAT and city taxes included

Carlton Astoria Hotel***_
8 min walk from the conference site (650m)
Single room: 125€
Breakfast, VAT and city taxes included

H’Otello H’09 Munich***_
15 min walk from the conference site (1,2 km)
Business room for single use: 205€
LMU Res.Nr. 1301423
Breakfast, VAT and city taxes included

Hotel Hauser***_
5 min walk from the conference site (450m) 
Standard single room: 165€
Breakfast, VAT and city taxes included

Hotel ADRIA***S_
20 min walk from the conference site (1.6km) https://www.adria-muenchen.de/hotel-muenchen-lehel.html
Standard single room: 220€ (excluding breakfast)
VAT and city taxes included

Koenigswache München***
20 min walk from the conference site (1.6km) 
Standard single room: 130€
Standard double room: 140€
Breakfast, VAT and city taxes included 



The fees include participation to the conference, documents, lunches, conference dinner, morning and afternoon refreshments.


For participants affiliated with an institution that is member or associate member of the EIASM's
Academic Council
261,80 € (including 41,80 € VAT)
For participants coming from another academic institution 321,30 € (including 51,30 € VAT)

Cancellations made before September 1, 2018 will be reimbursed minus 20% of the total fee. No reimbursement will be possible after that date.

Payments should be made by :

  • The following credit cards: Visa or Eurocard/Mastercard/Access




Ms. Graziella Michelante - EIASM Conference Manager
Tel: +32 2 226 66 62 - Fax: +32 2 512 19 29
Email: michelante@eiasm.be