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2ND EUROPEAN FORUM ON MARKET-DRIVEN SUPPLY CHAINS
FROM SUPPLY CHAINS TO DEMAND CHAINS

MILAN, ITALY - APRIL 5-6, 2005
HOSTED BY

CHAIRED BY

Professor Martin CHRISTOPHER
Professor of Marketing & Logistics
Cranfield University - Cranfield School of Management, U.K.

BACKGROUND

Following the success of the first European Forum on Market-Driven Supply Chains held at Cranfield University in November 2003, a second Forum is to be held on 5th & 6th April 2005.

The theme of the Forum is the emerging concept of Demand Chain Management. There is a growing recognition that supply chains should be designed from ‘the customer backwards’ rather than from ‘the company outwards’. The general tendency in the past has been for organisations to take a ‘supply-centric’ view of supply chain design rather than a ‘customer-centric’ perspective. In other words supply chain decisions have traditionally been taken with the objective of maximising the supplying company’s efficiencies with the aim of providing an acceptable level of service at least cost. In today’s marketplace, this approach is becoming less viable as customers move into the driving seat with increasing demands for a tailored logistics response.

The idea behind the forum is to provide academics from a broad spectrum of background with an opportunity to share new ideas in the development of market-driven supply chains. Previous participants have had a variety of backgrounds including operations management, logistics and supply chain management and marketing.

THE FORMAT

The intention is that the Forum will be a highly interactive workshop with the emphasis on disseminating and discussing new thinking in the area of supply chain responsiveness. To achieve this objective, the formal presentations will be brief and more time is given for facilitated discussions in small groups to explore and challenge the items contained in the papers.

ACCEPTED PAPERS

FINDING THE OPTIMAL POSTPONEMENT APPROACH FOR DEMAND CHAIN MANAGEMENT
BLECKER THORSTEN - WOLFGANG KERSTEN, HAGEN SPÄTH

SUPPLY CHAIN PERFORMANCE MEASUREMENT: LITERATURE REVIEW AND A NEW MODEL
BRUN ALESSANDRO - RAFFAELLA CAGLIANO, FEDERICO CANIATO, KAMAL FAHMY SALAMA, ANDREA SIANESI, GIANLUCA SPINA

SUPPLY CHAIN MANAGEMENT ASSUMPTIONS: CASE STUDIES IN THE AUTOMOTIVE ENGINE INDUSTRY
CERRA ALINE - JONAS MAIA - PATRICIA BONADIO

IMPROVING VALUE DELIVERY: CHALLENGES IN ESTABLISHING VALUE CHAIN THINKING
CRUTE VALERIE - RICHARD JOHNS, ANDREW GRAVES

HOW SALES PROMOTION AFFECTED STORE CHOICE
CUNHA SUSANA - JOSÉ CRESPO DE CARVALHO

SUPPLY CHAIN MANAGEMENT: A CHAIN OF VALUE EXCHANGES
DAPIRAN PETER 

USING THE DEMAND CHAIN TO ENABLE PRODUCT LIFECYCLE MANAGEMENT
GODSELL JANET - UTA JUETTNER - MARTIN CHRISTOPHER

DEMAND DRIVEN SUPPLY CHAINS - CONTRACTUAL RELATIONSHIPS AND THE MANAGEMENT OF PERCEIVED RISK
HORNIBROOK SUE

SUPPLY CHAIN PARTNERING: THE IMPACT OF INTERORGANIZATIONAL ADAPTATION ON SUCCESS
KNOPPEN DESIRÉE - ELLEN CHRISTIAANSE

DEMAND LED SUPPLY CHAIN MANAGEMENT IN THE UK FASHION INDUSTRY.
MASSON RON - LAURA IOSIF, JUNE FERNIE & GRANT MACKERRON.

HOW THE INTERNET ENABLES CONSUMER EXPERIENCE IN THE SUPPLY CHAIN
MICHELINO FRANCESCA - DONATELLA FORTUNA, RICCARDO RESCINITI

SUPPLY CHAIN COORDINATION THROUGH SUPPLY CONTRACTS: A NEW SIMULATION APPROACH
MIRAGLIOTTA GIOVANNI - STEFANO RONCHI

CUSTOMER-CENTRIC DEMAND AND SUPPLY CHAIN SIMULATION: AN AGENT-BASED INTERACTIVE DISTRIBUTED PLATFORM
MONTREUIL BENOIT - CAROLINE CLOUTIER

COORDINATION IN NETWORKED SUPPLY CHAINS
OGULIN ROBERT 

THE ENABLERS OF DEMAND CHAIN MANAGEMENT: EVIDENCE FROM A SYSTEMATIC REVIEW OF LITERATURE
QIAO HONG - DR. RICHARD WILDING

EXTENDING AGILITY TO DEMAND NETWROKS; A MULTIDIMENSIONAL APPROACH.
SHARIFI HOSSEIN - H S ISMAIL

IMPROVED TRANSPARENCY IN SUPPLY CHAINS: SOME ORGANIZATIONAL PROBLEMS AND CONSEQUENCES
THEUVSEN LUDWIG

LEAGILE ICT IN DEMAND DRIVEN CHAINS: A REFERENCE MODEL APPROACH VERDOUW COR N. - ADRIE J.M. BEULENS, JACQUES H. TRIENEKENS, JACK G.A.J. VAN DER VORST

DEMAND CHAIN + SUPPLY CHAIN = EFFECTIVE CASH FLOW MANAGEMENT.
WALTERS DAVID

PARTNERING ALONG THE DEMAND CHAIN: COLLABORATION IN NEW PRODUCT DEVELOPMENT PROCESS
ZAMBONI SILVIA - ENZO BAGLIERI

PRELIMINARY PROGRAMME

Please click HERE to download the preliminary programme.

PRACTICALITIES

LOCATION :

The Forum will take place in the premises of DIG (Department of management, Economics and Industrial Engineering), Politecnico di Milano. DIG is located in the "Città Studi" quarter of Milan. All the DIG buildings are on the Colombo Campus of Politecnico di Milano, a 5 minutes walk from the historical site of Politecnico di Milano (Leonardo Campus).

JOINING INSTRUCTIONS :

To get here from the Linate airport, take a taxi to the Department (approximately 15 minutes drive, some 12 EUR).

To get here from the Malpensa airport, either:
- take a taxi to the Department (approximately one hour drive, some 60 EUR),
- take the shuttle train to Stazione Nord Cadorna (the last stop) in Milano. Then, you can either take a taxi to the Department (some 10 EUR) or take the subway (Green n.2 line, direction Gessate or Cologno Nord, urban ticket price 1 Euro), get off at Piola stop and take a 5 minutes walk through Piazza Leonardo da Vinci and Via Giuseppe Colombo. The whole trip takes approximately 1 hour.

To get here from the Central Railway Station, either:
- take the subway (Green n.2 line, direction Gessate or Cologno Nord, urban ticket price 1 EUR), get off at Piola stop and take a 5 minutes walk through Piazza Leonardo da Vinci and Via Giuseppe Colombo;
- take the tramway n. 5 (urban ticket price 1 EUR) and get off at Beato Angelico-Colombo stop, just a 1-minute walk from the gate of the Colombo Campus (via G.Colombo 40).
In both cases, the whole trip takes approximately 20-30 minutes.

ACCOMMODATION

In case you need a hotel reservation, here are some suggestions. You are requested to contact the hotel directly to make your booking.

Residenza Universitaria Falciola-Rubattino (number of rooms limited)
Mila - Via Caduti di Marcinelle
- double room (single guest): 88€ per night incl. breakfast
- double room (2 guests): 111€ per night incl. breakfast

Hotel Citta' Studi Srl *** (located next to the conference location - 30 meters)
24, Via Saldini Cesare - 20133 Milano
tel: +39 02 713122
tel: +39 02 744666
http://www.hotelcittastudi.it
Special rate :
- double room (single guest): 88€ per night incl. breakfast
- double room (2 guests): 111€ per night incl. breakfast

Hotel Demidoff*** (walking distance : 5-10 minutes)
2, Via Plinio - 20129 Milano
tel: +39 02 29513889
fax: +39 02 29405816
http://demidoff.hotel-milano.it/

Hotel Zefiro *** (walking distance : 5-10 minutes)
12, Via Gallina Giacinto - 20129 Milano
tel: +39 02 70005654
http://zefiro.hotel-milano.it/

Grand Hotel Puccini **** (walking distance : 10-15 minutes)
33, C.so Buenos Aires - 20124 Milano
tel: +39 02 29521344
fax +39 02 2047825
http://www.italyhotelink.com/f_M_hotelink.php?Id=65

 Fees will be posted shortly

Cancellations made before March 29, 2005 will be reimbursed minus 20% of the total fee. No reimbursement will be possible after that date.

Payments should be made by :

  • The following credit cards: Visa or Eurocard/Mastercard/Access

DOWNLOAD LIST OF PARTICIPANTS

DOWNLOAD ACCEPTED PAPERS

ADMINISTRATION

Ms. Graziella Michelante - EIASM Conference Manager
EIASM - PASSAGE DU NORD - 19 - 1000 BRUSSELS - BELGIUM
Tel: +32 2 226 66 62 - Fax: +32 2 512 19 29
Email: michelante@eiasm.be