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2ND WORKSHOP ON RELATIONSHIP MARKETING
THE FUTURE OF RELATIONSHIP MARKETING

EIASM, BELGIUM, OCTOBER 4-5, 2005
CHAIRPERSONS

Professor Martin CHRISTOPHER
Professor of Marketing & Logistics
(Cranfield University - Cranfield School of Management, U.K.)

Professor Adrian PAYNE
Professor of Services and Relationship Marketing
(Cranfield University - Cranfield School of Management, U.K.)

Professor David BALLANTYNE
Professor of Marketing
(University of Otago - New Zealand)

BACKGROUND

Relationship Marketing as a philosophy and a set of practices is now widely accepted by both academics and practitioners.  However, it can be argued that it has still not become the dominant underpinning platform upon which organisations plan and implement their marketing strategies.

The focus of this workshop will be upon the ways in which the established ideas of Relationship Marketing can be built on and extended to enable their wider implementation.  The workshop will also seek to identify the enablers and the barriers to further progress in the practice of Relationship Marketing strategies.

 

CALL FOR PAPERS

Papers are invited on any aspect relating to the future of Relationship Marketing but in particular four broad themes have been identified:-

* Managing interaction amongst networks & stakeholders

* Metrics to support relationship marketing : customer value, customer equity, retention/defection

* Managing relationships across multiple channels, e.g. multi-channel integration

* Customer relationship management and integrated marketing communications

THE SUBMISSION DEADLINE IS OVER...

 


As a thought-starter, please download HERE an extract from a book written by :
Christopher, M., Payne, A. and Ballantyne, D.
"Relationship Marketing : Creating Stakeholder Value"
This book raises some of the questions and issues that may be relevant to the Workshop.

PROGRAMME

Please click HERE to upload the workshop preliminary programme.

PRACTICALITIES

LOCATION :

The workshop will take place in the premises of EIASM (Place De Brouckère-plein 31, 1000 Brussels). These are located on the second floor of the Hotel Métropole.

The Hotel Métropole is marvelously well located right in the historical centre of Brussels, just a few steps away from the “Grand-Place”, the “Bourse” and the “Theatre de la Monnaie” and close to the central and north railway stations, that each have direct connections to Brussels International airport.

For joining instructions, please have a look on :

http://www.eiasm.be/contactus/howtoreach/index.html

or on :

http://www.eiasm.be/contactus/roadmap/index.html

ACCOMMODATION :

In case you need a hotel reservation, here are 2 hotels suggested. You are requested to contact the hotel directly to make your booking.

* Citadines Apart'hotel (10 minutew walk)
51 quai au Bois à Brûler - 1000 Brussels
Tel 32 2 221 14 11 - Fax 32 2 2211599 - stecatherine@citadines.com
http://www.citadines.com
2005 Special rate for a studio (for 1-2 pers) : 87 EUR breakfast excluded.(12,5 EUR per pers)
2005 Special rate for an appartment (for 1-4 pers) : 117 EUR breakfast excluded (12,5 EUR per pers)
Please mention "EIASM " when making your reservation.

* Hotel NH Atlanta (next door)
Boulevard Adolph Max 7
1000 Brussels
Tel 00800 0115 0116 (free of charge) - reservations@nh-hotels.com
Special rate (single or double room) 110 EUR + 19 EUR breakfast
Please mention "EIASM " when making your reservation.

RESOTEL can also help you to find a room at a competitive price : info@resotel.be (also valid for the Métropole Hotel !). Mention that you are attending a workshop at EIASM - "Place de Brouckère. "
Here is the search system of the company RESOTEL : http://www.belgium-hospitality.com/

 
  Payment received
Before September 5, 2005
Payment received
After September 5, 2005
For participants affiliated with an institution that is member or associate member of the EIASM's
Academic Council
260 € 310 €
For participants coming from another academic institution 315 € 370 €

Cancellations made before September 15, 2005 will be reimbursed minus 20% of the total fee. No reimbursement will be possible after that date.

Payments should be made by :

  • The following credit cards: Visa or Eurocard/Mastercard/Access

DOWNLOAD LIST OF PARTICIPANTS

DOWNLOAD ACCEPTED PAPERS

ADMINISTRATION

Ms. Graziella Michelante - EIASM Conference Manager
EIASM - PLACE DE BROUCKÈRE-PLEIN - 31 - 1000 BRUSSELS - BELGIUM
Tel: +32 2 226 66 62 - Fax: +32 2 512 19 29
Email: michelante@eiasm.be