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WORKSHOP ON NEW DIRECTIONS IN RELATIONSHIP MARKETING


BRUSSELS, BELGIUM, NOVEMBER 7-8, 2006
CHAIRPERSONS

Professor Martin CHRISTOPHER
Professor of Marketing & Logistics
(Cranfield University - Cranfield School of Management, U.K.)

Professor Adrian PAYNE
Professor of Services and Relationship Marketing
(Cranfield University - Cranfield School of Management, U.K.)

Professor David BALLANTYNE
Professor of Marketing
(University of Otago - New Zealand)

BACKGROUND

It is over twenty years since Len Berry first introduced the idea of Relationship Marketing in his ground breaking paper to the AMA conference in 1983. Significant developments have taken place since then in how we define Relationship Marketing and its role in what is now termed the "service dominant logic". For this reason we thought that it would be appropriate if we took "New Directions" as the theme for the 2006 Relationship Marketing Workshop.

WORKSHOP PRELIMINARY PROGRAMME

Please click HERE to download the workshop preliminary programme.

PRACTICALITIES

TIMING :

The Workshop will start at 9 am on November 7 and will end around 4pm on the following day.

LOCATION :

The whole workshop will take place in the Hotel Métropole in which the  EIASM premises are located (Place De Brouckère-plein 31, 1000 Brussels).

The Hotel Métropole is marvelously well located right in the historical centre of Brussels, just a few steps away from the “Grand-Place”, the “Bourse” and the “Theatre de la Monnaie” and close to the central and north railway stations, that each have direct connections to Brussels International airport.




 

 

ACCOMMODATION :

* Hotel Métropole *****
Place de Brouckère 31 - 1000 Bruxelles
Tel. : 32 2 2172300
Fax :  32 2 2180240

Deluxe Single room at € 139,-/ night 
Deluxe Double room at € 169,-/ night 
Privilege Single room at € 169,-/ night 
Privilege Double room at € 199,-/ night
All above room rates include buffet breakfast or continental breakfast served in room, taxes & service charges 

To book a room please upload the booking form available HERE and fax it to the hotel.

* Citadines Apart'hotel  (10 minutes walk)
51 quai au Bois à Brûler - 1000 Brussels
Tel 32 2 221 14 11 - Fax 32 2 2211599 - stecatherine@citadines.com
http://www.citadines.com
Special rates for a studio (for 1-2 pers) : 113 EUR for 1 person - 126 EUR for 2  persons - breakfast included
Appartment (for 1-4 pers) : 141 EUR for 1 person - 154 EUR for 2 persons - breakfast included 
Please mention "EIASM " when making your reservation.

* Hotel NH Atlanta (next door) ****
Boulevard Adolph Max 7
1000 Brussels
Tel 00800 0115 0116 (free of charge) - reservations@nh-hotels.com
Special rate (single or double room) 110 EUR + 19 EUR breakfast
Please mention "EIASM " when making your reservation.

RESOTEL can also help you to find a room at a competitive price : info@resotel.be (also valid for the Métropole Hotel !)
Here is the search system of the company RESOTEL : http://www.belgium-hospitality.com/



JOINING INSTRUCTIONS :

For joining instructions (EIASM / Hotel Métropole)  please have a look on :

http://www.eiasm.be/contactus/howtoreach/index.html

or on :

http://www.eiasm.be/contactus/roadmap/index.html

INTERESTING WEB SITES :

Hotel Métropole : http://www.metropolehotel.com/EN/home.cfm?Lang=EN

Brussels : http://www.brusselsdiscovery.com/wabxlint/visitor/index.jsp?lg=EN


   
   
For participants affiliated with an institution that is member or associate member of the EIASM's
Academic Council
260 €
For participants coming from another academic institution 310 €

Cancellations made before November 1, 2006 will be reimbursed minus 20% of the total fee. No reimbursement will be possible after that date.

Payments should be made by :

  • The following credit cards: Visa or Eurocard/Mastercard/Access
DOWNLOAD ACCEPTED PAPERS

ADMINISTRATION

Ms. Graziella Michelante - EIASM Conference Manager
EIASM - PLACE DE BROUCK√ąRE-PLEIN - 31 - 1000 BRUSSELS - BELGIUM
Tel: +32 2 226 66 62 - Fax: +32 2 512 19 29
Email: michelante@eiasm.be