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3RD WORKSHOP ON 'COOPETITION' STRATEGY - STRETCHING THE BOUNDARIES OF 'COOPETITION'


MADRID, SPAIN, FEBRUARY 7-8, 2008
HOSTED BY

CHAIRPERSONS

Daniela Baglieri
Dept. of Business Administration
University of Messina - Italy

Giovanni Battista Dagnino
Dept. of Business Economics & Management
University of Catania - Italy

Marco S. Giarratana
Dept. of Business Administration
Universidad Carlos III de Madrid

Isabel Gutiérrez
Dept. of Business Administration
Universidad Carlos III de Madrid

INVITED SPEAKERS

Javier Gimeno, INSEAD
Micheal A. Hitt, Mays Business School at Texas University
David Hsu, Wharton School
Joan Enric Ricart, IESE

BACKGROUND AND CALL FOR PAPERS

The concept of Coopetition, inaugurated by the 1996 Adam Brandenburger and Barry Nabeluff’s celebrated executive book, proposes a new speculative approach in which competitive and cooperative standpoints are no more intended as separated strategies. Usually, competitive models mainly focus on rent appropriation strategies while cooperation frameworks ground on cooperative strategies for rent generation. Conversely, coopetition depicts a more complex scenario where firms alternate and integrate strategically the two conventional managerial paraphernalia in the same context.

Accordingly, coopetition strategy highlights the need to overcome an oversimplified approach and asks for a more integrated and fine-grained analysis of market structures and competitors. Accordingly, coopetition challenges the traditional views and paves the way for new perspectives as regards the firm actors’ roles, strategies, objectives, processes and rent seeking behaviours.

Over ten years after the introduction of the concept, we assist to a growing importance of coopetition strategy in a wide range of business activities and sectors and to an unexpected diffusion and extension to different management fields, such as Technology and Innovation Management, Marketing Strategy, Governance, Organizational Design, Entrepreneurship and Social Networks. Notwithstanding that, the search for additional conceptual developments, empirical support and practical illustrations appears a required call for all academic scholars, managers and consultants genuinely interested in developing coopetition investigation and application.

To advance investigation on coopetition strategies and to expand its theoretical and practical bases and boundaries, we need to explore, apply and confront both conceptual and empirical wisdom and scholarship stemming from different perspectives. Therefore, both business practitioners and academics are invited to submit their contributions, which may be consistent with the following eight themes (in your paper submission, please specify the theme you wish to position in):

a) Market Evolution and Coopetition 

* How does coopetition inter-win with industry standard battles and network externalities? 
* Does coopetition influence the level of modularity in industries? 
* Does coopetition affect the management of open standard strategies? 
* How does coopetition change according to industry evolution?

b) Technology and Innovation Management and Coopetition 

* How does coopetition foster the development process of innovation? 
* How is coopetition related with the management of external and internal firm knowledge? 
* Is coopetition related to the growing markets for technologies?

c) Entrepreneurship and Coopetition 

* How can entrepreneurs and entrepreneurial managers take profit from the use of coopetitive strategies? 
* What is the relationship between coopetitive and spin-off strategies? 
* Does coopetition reinforce the new venture’s ability to grow and create wealth? 
* How do coopetition strategies evolve according to the firm’s life-cycle?

d) Firm Governance and Coopetition 

* How does coopetition influence the firms’ governance choice? 
* Does coopetition affect the behaviour of the firms’ Upper Echelons? 
* How does coopetition interact to the creation and maintenance of trust?

e) Organizational Identity and Coopetition 

* Does coopetition spur from a particular organizational identity? 
* How does coopetition relate to the inertia and the evolution of an organization’s identity?

f) Coopetition and Social Networks 

* Is coopetition rooted in the social network of economics actors? 
* How internal and external social networks affect coopetition? 
* Do some sociological fundaments of coopetition exist?

g) Geographical and Spatial Advantages and Coopetition: Clusters and Districts 

* Is coopetition a useful category in helping explain the creation of geographical and spatial advantages? 
* How could we explain industrial clusters and districts through the lens of coopetition? 
* What are the Marshallian sources of coopetition? Knowledge spillovers, labour mobility or firm collaboration?

h) Ethics in Business and Coopetition 

* Do business ethic practices are reinforced by coopetition? How is it so? 
* Do coopetition favour the importance of social responsibility?


Other interesting work on coopetition strategy that is not closely related to the themes above will be taken into consideration.

As follows to the preceding successful experiences of the venues of Catania (2004) and Milan’s SDA Bocconi (2006), this is the third biannual workshop in a row that EIASM organizes on the scrutiny coopetition strategies.
In addition, EURAM tracks on Coopetition have been held on the occasion of the Annual EURAM Conferences in Stockholm (2002) and in Paris (2007).

You may find the information concerning the 2004 and 2006 EIASM Workshops in the websites that follow: http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=336 (Catania 2004) and http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=433 (Milan 2006).

You may find find the information that regards the EURAM Conferences respectively on: http://www.aegionline.it/euram/track.htm (Stockholm 2002) and http://www.euram2007.org/UserFiles/File/tracks%202007/Track%2010.pdf (Paris 2007).

Consequently, in our capacity of workshop convenors we have high hopes for the current advancement of coopetition theory and practice as we expect that the quality and the quantity of the submissions that will be forwarded for this workshop may be consistent with the premises we have collectively laid heretofore.

The selection of the papers will be made by the Workshop Organizers and is scheduled for the autumn 2007 (see the deadline table below).

For the first time, a workshop Best Paper Award will be bestowed.

The best papers presented at the Madrid Workshop will have the chance to be selected for a special issue of Management Research.

WORKSHOP PROGRAMME

Please click HERE to download the final workshop programme.

MADRID LINKS

Airport 
Public Transportations 
General Tourism 
Museums...

 

 

PRACTICALITIES

LOCATION :

The workshop will be hosted in the campus of Getafe of the Carlos III University in Madrid.

During the following weekend days, Workshop participants are encouraged to visit the City of Madrid, the capital of Spain and one of the most fast-growing and recognized European centres of industry and finance, and its spectacular surrounding area.

HOW TO REACH THE UNIVERSIDAD CARLOS III  :

Please click HERE to download information & maps

ACCOMMODATION :

Here are 3 accommodation  suggestions, you are requested to contact the hotel DIRECTLY to make your reservation.

___________________________________________
Hotel Agumar****
Paseo de la Reina Cristina, 7
28014 Madrid.
España
Tel. (+34)915526900
Fax. (+34)914336095
http://www.h-santos.es/
___________________________________________

___________________________________________
NH Sur***
Paseo Infanta Isabel, 9
28014 Madrid-España
TEL. +34.91.5399400
FAX. +34.91.4670996
www.nh-hoteles.com
Contact email: a.abascal@@nh-hotels.com
___________________________________________ 

There are some rooms available at the "Fernando de los Rios" Carlos III
University's Student House, located at one block from venue.

Apartment (two single beds) 58 euros/night Single room
40 euros/night
Double room 27 euros/night per person
Double room single occupancy 48 euros/night

Reservations will be made on first come first served basis.

For more information please look at the web page:
http://www.fundacion.uc3m.es/Residencias/INGLES/uc3m_index.htm 

contact: Mrs. Pilar Blasco, pblasco@fund.uc3m.es


 

FEE :

 
The fees include participation to the Workshop, documents, lunches, the workshop dinner, morning and afternoon refreshments.

   Fees will be posted shortly

Cancellations made before January 25, 2008 will be reimbursed minus 20% of the total fee. No reimbursement will be possible after that date.

Payments should be made by :

  • The following credit cards: Visa or Eurocard/Mastercard/Access

DOWNLOAD LIST OF PARTICIPANTS

DOWNLOAD ACCEPTED PAPERS

ADMINISTRATION

Ms. Graziella Michelante - EIASM Conference Manager
EIASM - PLACE DE BROUCK√ąRE-PLEIN - 31 - 1000 BRUSSELS - BELGIUM
Tel: +32 2 226 66 62 - Fax: +32 2 512 19 29
Email: michelante@eiasm.be