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15TH INTERNATIONAL PRODUCT DEVELOPMENT MANAGEMENT CONFERENCE


HAMBURG, GERMANY, JUNE 29-JULY 1ST, 2008
BACKGROUND AND PURPOSE

Product innovation is increasingly considered to be a central source for competitive advantage and a crucial driver for economic growth. Corporations are trying to face the challenges of global competition by launching new products that better satisfy explicit and latent user needs and desires, and that have improved performance, superior functionality, lower cost, higher symbolic and emotional value, and sustainable impact on the environment.

In this scenario, companies are seeking to understand how new products may be conceived and developed successfully. Managing product development is a major challenge because of its inherent uncertain, complex and multidisciplinary nature. Product development requires the management of creative resources and experimental processes with uncertain outputs. Also, it requires the management of many different types of interfaces: both interactions between different units within a firm (marketing, research, manufacturing, etc.) and interactions with external actors, being them users, suppliers, partners, designers, or universities. The interfaces today cross the borders of countries and continents. Different types of knowledge, competencies, attitudes and values have to work together.

In the last years the list of challenges has been extended by the emergence of communities of experts who are developing new ideas and even products beside traditional firms. It becomes more important to understand how they work and how companies can cooperate with them .

Research on product development management is challenged by this uncertain, complex and multidisciplinary nature. In order to understand the dynamics of new product conception and development, scholars have increasingly to operate across different disciplines: strategy, management of innovation, technology and R&D management, project management, research policy, marketing, design, anthropology, sociology, organization, operations management, etc.

WHO SHOULD ATTEND ?

The conference is a unique opportunity for researchers of different backgrounds, but with a common interest on management of product development, to up-date and exchange views. The conference will provide ample opportunities for both formal and informal discussions of the work presented, as well as opportunities for discussions about future international and interdisciplinary research co-operation.

Participants are encouraged to present results of their own work (although presenting is not a requirement for attendance and active participation). The focus of the conference is on management issues. Priority is given to research, which has an empirical basis. The theoretical base must be made clear, and references to already-existing research in the field must be made explicit.

CONFERENCE THEMES AND AREAS

The papers presented in this conference are expected to fit broadly – but not exclusively – into one of the following categories: 

A. Organizing for product development
- Teamworking
- Managing cross-functional interfaces
- Project management and multi-project strategies
- Human resources capacities – Motivation and goals
- PD in Small and Medium Enterprises

B. Knowledge and IT resources in PD
- Knowledge development
- Learning and continuous  improvement in PD
- Internet support in product development
- Advanced design technologies and groupware
- Experimentation and prototyping

C. Product development strategy and performance
- Linking product development to business strategies
- Business models and PD
- Technology strategies and policies
- Product line planning and product strategy
- Product platforms and shelf innovation
- Sustainable product development
- Performance measurement of PD

D. Leadership and creativity in PD
- Leadership styles and impact on PD
- Creative and innovative climate
- Understanding the role of managers in PD
- Managing creative talents, specialists and professionals
- Innovation culture in PD

E. Creativity and Design Management and Busisness Performance
- Design driven strategies for PD
- The interaction between design and PD
- Applied Ethnography, empathy and design scenarios
- Emotional and experience design
- Strategic design
- Human factors in NPD

F. Product development in a global context
- Virtual and global PD management
-  Integrating localization and standardization
- Cross-cultural PD

G. Networks and alliances in PD
- Alliances, joint ventures and forms of collaboration
- Role of suppliers and customers in PD
- PD and the supply-chain
- Outsourcing of PD
- Networks of innovators and virtual organizations
- Industry-university collaboration

H. Radical product innovation
- Developing new products in highly uncertain contexts
- Understanding pre-emerging markets
- Developing disruptive technologies
- Setting product standards
- Patenting
- User Centered Product Innovation

I. Product development process
- Flexible and iterative development processes
- Risk management in PD integrating research and development
- Technology selection and integration
- Idea handling and concept generation
- Product-life cycle analysis and management
- Concurrent engineering, QFD,DFM
- Environmentaly driven design

J. Product development in services and software
- New service development
- Service blueprint and interaction design
- Integration of ICT in traditional products
- Software development
- Development of web-based services

K. Marketing, users and product development
- Marketing and PD
- Brand management and PD
- Analysis of user needs
- Analysis of socio-cultural trends
- The role of lead users

L. Entrepreneurship and PD
- Product development in new ventures
- Product innovation and academic spin-offs
- Financing product development

Additionally the Conference Board decided to offer three new tracks at the IPDMC 2008 which are :

M. Product Development in SME


N. Open Innovation – Product  Development in communities and in cooperation with Communities

O. Teaching Innovation and New Product Development Management

The aim of this new track is to start a discourse on the teaching of innovation management, that will raise the standard of pedagogy in our area 

Topics of interest include: 

  • Surveys on how innovation is taught at different schools 
  • Measuring the effectiveness of innovation teaching 
  •  Approaches for teaching engineering, design or business school students 
  •  Different approaches for teaching undergraduates, masters-level students, and executives 
  •  Executive education on innovation 
  •  Innovation in service industries: the implications for teaching

As is the tradition of the Conference, priority will be given to research that has an empirical basis.

SUBMITTING FINAL PAPERS

Only accepted abstracts can be further developed into full papers for publication in the Proceedings/CD.

In order to be included in the book of abstracts, in the CD, the conference program and the conference web site (only available to registered participants), accepted papers must be received by April 12, 2008 and conditionally accepted papers must be received by April 05, 2008.

Guidelines :
Full papers : Please click HERE to upload a template and the instructions to prepare the full paper
Abstract : Please click HERE to upload the template and instructions.

CONFERENCE PROGRAMME

Please CLICK HERE to download the conference programme

 

DOCTORAL WORKSHOP

The doctoral workshop is introduced as an integrated part of the IPDMC conferences starting in Hamburg in 2008.  It will start on Saturday June 28 around 3pm and will continue on Sunday morning.

To stimulate academic scholarship, discussions of ideas and dialogue among students and researchers from different countries, in the field of Product Development Management research, we would like to invite doctoral students to attend this doctoral workshop.

PhD students in early and middle stages of their PhD research project are particularly encouraged to participate and present their research proposals, preliminary results and their reflexions on issues related to theory, methods and analysis. In case the PhD dissertation is not a monograph and is made of a series of articles on a common theme, the candidate should present a working paper and a two-page summary of the overall dissertation theme.

Sessions will be organized in smaller groups based on the submitted material with one senior researcher in each group, but there will also be plenary sessions on topics of general interest, e.g. on how to get your research into journals and methodology issues.

Research proposals and project material presented will be discussed by senior researchers as well as by younger researchers experienced in the specific field of the research presented.

The submission deadline is over !!!

The chairmen for the PhD workshop will assess the submitted descriptions and select those who will attend the workshop. The number of participants is limited to 20 Ph.D. students.

There is no extra fee for participation in the Doctoral Seminar, but registration for the IPDMC is compulsory

Chairmen for PhD workshop:

Professor John K. Christiansen, Copenhagen Business School.
&
Professor Armand Hatchuel, Ecole de Mines, Paris


Faculty members:

Senior researchers within the area

Important dates for the PhD workshop:

- Submission of project description, research proposal or preliminary observations and so on [the deadline for abstracts to IPDMC].

- Acceptance to participate in PhD Workshop start of January 2008.

- Submission of material to be presented at workshop by May 15, 2008.

- PhD workshop starting on Saturday June 28, 2008, 15,00 - 18,30, with networking activities in the evening and Sunday June, 29, 9,00 - 12,00.

Contact regarding this workshop: Professor John K. Christiansen, Copenhagen Business School, e-mail: johnc@cbs.dk

CONFERENCE BOARD - ORGANISING COMMITTEES

Conference Chair :

Hans KOLLER, Helmut Schmidt University, Hamburg, Germany
Cornelius HERSTATT, Hamburg University of Technology, Germany
Thorsten TEICHERT, Hamburg University, Germany

Conference Board :

Christer KARLSSON, Copenhagen Business School, Denmark, and EIASM - Chairman
Harry BOER, Aalborg University, Denmark
John CHRISTIANSEN, Copenhagen Business School, Denmark
Paul COUGHLAN, University of Dublin, Trinity College, Ireland
Koenraad DEBACKERE, Catholic University of Leuven, Belgium
Petra DE WEERD-NEDERHOF, University of Twente, the Netherlands (2009 Organizer)
Antonio FERNANDES – University of Porto, Portugal (2007 Organizer)
Keith GOFFIN, Cranfield School of Management, U.K.
Abbie GRIFFIN, University of Illinois, Urbana-Champaign, U.S.A.
Armand HATCHUEL, Ecole des Mines de Paris, France
Eric Jan HULTINK, Delft University of Technology, the Netherlands
Thomas HUSTAD, Indiana University, U.S.A.
Marco IANSITI, Harvard Business School, USA
Alan MACCORMACK, Harvard Business School
Roberto VERGANTI, Politecnico di Milano, Italy


Conference steering committee :

Abbie GRIFFIN, University of Illinois, Urbana-Champaign, U.S.A.
Eric Jan HULTINK, Delft University of Technology, The Netherlands
John CHRISTIANSEN, Copenhagen Business School, Denmark

CHRISTER KARLSSON BEST PAPER AWARD

The winners of the traditional

Christer Karlsson Best Paper Award are
:

Jennie Björk and Mats Magnusson
(Center for Business Innovation, and RIDE, Department of Technology Management and Economics, Chalmers University of Technology, SE-412 96 Göteborg, Sweden)

For the paper entitled:

"WHERE DO GOOD INNOVATION IDEAS COME FROM? - EXPLORING THE INFLUENCE OF NETWORK CONNECTIVITY ON INNOVATION IDEA QUALITY"

****

The Runners Up Best Papers are from  :


Salomo Soeren, Katrin Talke and Antje Lutz 

For the paper entitled: 

"INVESTIGATING THE PERFORMANCE IMPACT OF NEWNESS FROM A DESIGN PERSPECTIVE "

and

Jarno Poskela and Miia Martinsuo

For the paper entitled:

"MANAGEMENT CONTROL AND STRATEGIC RENEWAL IN THE FRONT-END PHASE OF THE INNOVATION PROCESS"

The Award has been sponsored by Wiley Blackwell on behalf of the
Journal Creativity and Innovation Management
and
Journal of Product Innovation Management

WATCH THE CONFERENCE: WHETHER PLANNING TO ATTEND FOR THE FIRST TIME OR RETURNING AGAIN

Follow this link to a video covering the 10th anniversary conference. See the ambiance, the formats, the participants, the activities, keynotes, and more. You will also learn about important ideas behind the conference and the advantages of participating as well as relations to journal publishers. If you are considering attending for the first time or simply wish to rekindle your memories, click the link for 27 minutes of enjoyment. 

CLICK HERE FOR THE VIDEO 

The tabs to the left of the image allow you to jump to various sections, like chapters in a DVD, so that you do not need to view the video in a single session. If the video does not immediately begin to play, just move the slider control slightly to the right, and then back to the left, before clicking play. 

IPDM CONFERENCE : REVIEW PROCESS

The goal of the review process is to select a number of papers that will stimulate discussion and the development of new knowledge, with preference given to empirical research. Some of the papers will inevitably be more fully developed than others; however, it is hoped that each author will gain insights during the conference that will strengthen their research and introduce them to other scholars who share their interests.

The review process examines over 250 submissions each year. Authors submit an extended abstract about 500 words in length. This abstract should identify the central research question, introduce the most important references and describe the methodology, empirical base, analysis, and results. Each abstract is evaluated by two or three members of the conference board. All are senior professors who are well positioned internationally in the field. Each abstract is evaluated using most of the following points.

• Quality of the proposed contribution to theory and practice
• Originality and appropriateness of the research method, with a preference for empirical research
• Technical competence in the development and execution of the research
• Value of the findings in contributing to knowledge and managerial practice

The organizing committee responds to the author(s) with an overall assessment. The overall assessment scale is graded using the following scale:

• Rejected
• Develop and resubmit
• Conditional acceptance, either Accepted with demanded changes or Accepted with minor requested changes
• Accepted

When the reviewers request resubmission of an extended abstract, the conference chair examines the revision if the changes are minor but consults the reviewers in other cases. A resubmitted abstract can either be accepted or reject at this point.

Authors of accepted abstracts are expected to submit final papers. Conference participation (full registration) is a further condition for publication in the conference proceedings.

If you are considering submitting an abstract to this conference for the first time, you should view the video that describes the conference and includes portions of actual presentations. Scroll down on this page to the heading “Watch the Conference” to see the link to the video.

PRACTICALITIES

The Conference will start on Sunday afternoon June 29  with registration (details will be announced soon) 

The academic program of the Conference will start formally at 09.00 a.m. on Monday June 30th and is scheduled to end at approximately 17.00 on Tuesday July 1st, 2008

LOCATION 

The Conference will take place at the Helmut-Schmidt University (HSU), University of the Federal Armed Forces Hamburg.

Address : Holstenhofweg 82 - 22043 Hamburg


ACCOMMODATION

For your accommodation during the conference we suggest nine hotels where you get special rates, if you refer to the keyword “IPDMC”. The room availibility and the special rates are guaranteed until April 30th 2008. Some of these hotels offer their arrangements even until the end of May.
Please click HERE to download the list of suggested hotels.

We are going to organize a bus transfer between the recommended hotels and the conference location on Monday and Tuesday morning. If you chose another hotel, you are requested to organize the transportation to the conference location on your own or to come to one of the recommended hotels.

Please contact the hotel DIRECTLY to make your reservation

FEES

The fees include participation to conference, the conference book of abstracts, the CD, the 2 lunches the welcome reception, the conference dinner and the morning and afternoon refreshments.

  
   
For participants affiliated with an institution that is member or associate member of the EIASM's
Academic Council
410 €
For participants coming from another academic institution 490 €

Cancellations made before June 5, 2008 will be reimbursed minus 20% of the total fee. No reimbursement will be possible after that date.

Payments should be made by :

  • The following credit cards: Visa or Eurocard/Mastercard/Access

DOWNLOAD LIST OF PARTICIPANTS

DOWNLOAD ACCEPTED PAPERS

ADMINISTRATION

Ms. Graziella Michelante - EIASM Conference Manager
EIASM - PLACE DE BROUCK√ąRE-PLEIN - 31 - 1000 BRUSSELS - BELGIUM
Tel: +32 2 226 66 62 - Fax: +32 2 512 19 29
Email: michelante@eiasm.be