Antonella CARÙ (Bocconi University, Italy)
The past twenty years of consumer research have produced a flurry of research addressing the socio-cultural, experiential, symbolic, and ideological aspects of consumption. Over the years, many epithets characterizing these research traditions have come into play (i.e., relativist, postpositivist, poststructuralist, humanistic, naturalistic, postmodern, etc.); they have been recently encapsulated into a compelling academic brand named Consumer Culture Theory (CCT). However, the very diversity of this research tradition, which is a source of richness, cannot be reduced to a sole brand name. Furthermore, the presence of different conversations, stemming from different angles of attack (i.e., phenomenology, semiotics, hermeneutics, literary theory, introspection, discourse analysis, etc.), does not preclude cross-paradigmatic engagement and enrichment.
The aim of this workshop is to provide a forum for researchers interested in all aspects of interpretive consumer research to discuss the ongoing cross-paradigm movements, analyse current developments and review the possibilities for integration and differentiation of theoretical assumptions and identification of the limitations of the approaches.
Those who are interested in presenting a paper should submit a one page abstract
Notification of acceptance: 16 January 2009
The programme starts on the 2nd in the morning and will stop on the 3rd in the afternoon, followed by a dinner for those who selected this option upon registration.
For the detailed programme PLEASE CLICK HERE
The workshop will take place at: Bocconi Unversity
The venue of the workshop is the New Classroom Building (so-called Velodromo), rooms N02 and N03 (ground floor).
For the list of recommended hotels please click here.
Please note that the closest airport is Linate Airport.
The fees include participation to the :
Please note that a dinner is planned for Friday, 3rd of April 2009 in a restaurant situated in the area of Bocconi University. During your registration process please mention in the "Remarks" area that you would like to attend the dinner and (if it's the case) that you will bring a partner.
Cancellations made before March 18, 2009 will be reimbursed minus 20% of the total fee. No reimbursement will be possible after that date.
Payments should be made by :
ADMINISTRATIONMs. Cristina Setyar - EIASM Conference Manager
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