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5TH WORKSHOP ON INTERPRETIVE CONSUMER RESEARCH


MILAN, APRIL 2-3, 2009
HOSTED BY

CHAIRPERSONS

Antonella CARÙ (Bocconi University, Italy)
Bernard COVA (EUROMED Marseilles, France)
Avi SHANKAR (University of Bath, U.K.)

 

BACKGROUND

The past twenty years of consumer research have produced a flurry of research addressing the socio-cultural, experiential, symbolic, and ideological aspects of consumption. Over the years, many epithets characterizing these research traditions have come into play (i.e., relativist, postpositivist, poststructuralist, humanistic, naturalistic, postmodern, etc.); they have been recently encapsulated into a compelling academic brand named Consumer Culture Theory (CCT). However, the very diversity of this research tradition, which is a source of richness, cannot be reduced to a sole brand name. Furthermore, the presence of different conversations, stemming from different angles of attack (i.e., phenomenology, semiotics, hermeneutics, literary theory, introspection, discourse analysis, etc.), does not preclude cross-paradigmatic engagement and enrichment.

CALL FOR PAPERS

The aim of this workshop is to provide a forum for researchers interested in all aspects of interpretive consumer research to discuss the ongoing cross-paradigm movements, analyse current developments and review the possibilities for integration and differentiation of theoretical assumptions and identification of the limitations of the approaches.

We think that the academic dispute is essential for the advancement of knowledge, but  the format of such discussion is also important for the quality of the outcome. Disagreements and differences need to be accompanied by mutual respect and reverence. The friendly and informal style of this conference offers a very good and productive setting for this. Abstracts containing a point of disagreement with some established position accompanied by a set of supporting arguments are welcome.


We invite papers addressing the following themes:

• Methods and practices in interpretive consumer research and interpretive marketing research
• Critical reviews of theory and practice
• Retrospects and prospects in interpretive consumer research
• Regional approaches (Baltic, Celtic, Latin, Nordic, etc.) are welcome.

Those who are interested in presenting a paper should submit a one page abstract
(12 pt Times New Roman, single spaced)

by

November 30, 2008

Notification of acceptance: 16 January 2009

For accepted abstract, 5 pages paper (without including front page, references and appendix) must be sent before March 17th 2009.



PROGRAMME

The programme starts on the 2nd in the morning and will stop on the 3rd in the afternoon, followed by a dinner for those who selected this option upon registration.

For the detailed programme PLEASE CLICK HERE

LOCATION

The workshop will take place at: Bocconi Unversity 
                                                           Piazza AngeloSraffa 13
                                                           21036 Milano, Italy

 

The venue of the workshop is the New Classroom Building (so-called Velodromo), rooms N02 and N03 (ground floor).
For a map please click here.

ACCOMMODATION

For the list of recommended hotels please click here.
(To recieve the rates listed, please mention in your e-mail that you are attending a Bocconi event.)

TRANSPORTATION

Please note that the closest airport is Linate Airport.
Also be aware that a taxi ride from Malpensa Airport to the city of Milan costs around 100 Euros.

For more information please click here.

PRACTICALITIES

FEES

The fees include participation to the :

  • workshop/conference/seminar
  • tutorial documents
  • lunches
  • morning and afternoon refreshments

Please note that a dinner is planned for Friday, 3rd of April 2009 in a restaurant situated in the area of Bocconi University.  During your registration process please mention in the "Remarks" area that you would like to attend the dinner and (if it's the case) that you will bring a partner.


The price of the dinner per person is 60 Euros. (This amount is NOT included in the conference fee).

 

   
For participants affiliated with an institution that is member or associate member of the EIASM's
Academic Council
290 €
For participants coming from another academic institution 340 €

Cancellations made before March 18, 2009 will be reimbursed minus 20% of the total fee. No reimbursement will be possible after that date.

Payments should be made by :

  • The following credit cards: Visa or Eurocard/Mastercard/Access

DOWNLOAD LIST OF PARTICIPANTS

DOWNLOAD ACCEPTED PAPERS

ADMINISTRATION

Ms. Cristina Setyar - EIASM Conference Manager
EIASM - PLACE DE BROUCK√ąRE-PLEIN - 31 - 1000 BRUSSELS - BELGIUM
Tel: +32 2 226 66 69 - Fax: +32 2 512 19 29
Email: cristina.setyar@eiasm.be