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EMAC 22ND DOCTORAL COLLOQUIUM



NANTES, FRANCE, MAY 24-26, 2009
Faculty
TAMMO BIJMOLT
ELIZABETH COWLEY
MARION DEBRUYNE
BENEDICT G.C. DELLAERT
DAVID FARO
ROSANNA GARCIA
ZEYNEP GÜRHAN-CANLI
ANDREAS HERRMANN
AJAY KOHLI
DAVY LEROUGE
TOM MEYVIS
KOEN PAUWELS
JAIDEEP PRABHU
DEMETRIOS VAKRATSAS
PETER VERHOEF
FLORIAN VON WANGENHEIM
LUK WARLOP
CAROLINE WIERTZ
CHAIRPERSONS & FACULTY

Chair:  

Tammo Bijmolt, University of Groningen, the Netherlands

Co-Chairs :

Tammo Bijmolt, University of Groningen, the Netherlands (Advanced track, Models and methods)
Zeynep Gürhan-Canli, Koc University, Istanbul, Turkey (Beginners track, Consumer behavior)
Andreas Hermann, University of St. Gallen, Switzerland (Advanced track, Marketing management and theory)
Jaideep Prabhu, Imperial College, London, UK (Beginners track, Marketing management and theory)
Peter Verhoef, University of Groningen, the Netherlands (Beginners track, Models and methods)
Luk Warlop, KU Leuven, Belgium (Advanced track, Consumer behavior)

Faculty: 

Advanced tracks:

Marketing management & theory:
Andreas Herrmann, University of St. Gallen, Switzerland (track chair)
Caroline Wiertz, Cass Business School, City University, London, UK
Benedict Dellaert, Erasmus University Rotterdam, the Netherlands

Consumer Behavior:
Luk Warlop, KU Leuven, Belgium (track chair)
Elisabeth Cowley, University of Sydney, Australia
Davy Lerouge, Tilburg University, the Netherlands

Models & methods:
Tammo Bijmolt, University of Groningen, the Netherlands (track chair)
Florian von Wangenheim, Technical University Munich, Germany
Demetrios Vakratsas, McGill University, Canada

Beginners tracks:

Marketing management & theory:
Jaideep Prabhu, Imperial College, UK (track chair)
Marion Debruyne, Vlerick Leuven Gent Management School, Belgium
Ajay Kohli, Georgia Tech College of Management, USA


Consumer Behavior:
Zeynep Gürhan-Canli, Koç University, Turkey (track chair)
David Faro, London Business School, UK
Tom Meyvis, New York University, USA

Models & methods:
Peter Verhoef, University of Groningen, the Netherlands (track chair)
Rosanna Garcia, Northeastern University, USA
Koen Pauwels, Ozyegin University, Turkey & Dartmouth, USA

Key-note speaker:
Ajay Kohli, Georgia Tech College of Management, USA

BACKGROUND AND TARGET STUDENTS

The European Institute for Advanced Studies in Management (EIASM) and the European Marketing Academy (EMAC) in collaboration with Audencia School of Management, are organising the 22nd Colloquium for doctoral students in marketing. The colloquium will be held in Nantes, France from Sunday, May 24 until Tuesday, May 26, 2009, immediately prior to the EMAC Conference 2009.
The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the broad field of marketing will be considered.
The colloquium will mostly proceed in parallel tracks based on the topical and/or methodological angle of participants' work as well as on the stage of the dissertation process. Students will discuss their work with their fellow students and with three track faculty, who are renowned experts in the field.
Doctoral students in different stages of their dissertation process can apply for participation in the doctoral colloquium.
There will be:

• Three tracks for students in an intermediate or advanced stage of their dissertation process. Students in these tracks should have a good knowledge of the literature in their domain of study and clear research questions. They should be in the process of starting the data collection or have already finished this. Students in these tracks will have 90 minutes to present and discuss their dissertation work. They can benefit from the colloquium by subjecting the positioning of their research to a critical review, refining their data collection approach, and/or receiving suggestions for translating their work into papers that can be submitted to excellent journals.

The 3 tracks are the following:

- MARKETING THEORY AND MANAGEMENT
- CONSUMER BEHAVIOUR
- MARKETING MODELS AND METHODS 

• Three tracks for students in an early stage of their dissertation process. Students in these tracks should have a (tentative) proposal for the topic they want to study, the method they want to use, and the potential contribution. They will have 60 minutes to present and discuss their dissertation work, and will receive suggestions on how to focus and position their work. In addition there will be faculty presentations designed to help students plan and manage their dissertation process.
The 3 tracks are the following:

- MARKETING THEORY AND MANAGEMENT
- CONSUMER BEHAVIOUR
- MARKETING MODELS AND METHODS

The doctoral colloquium will be held in a collaborative, open and friendly atmosphere. In respect to this philosophy, participants are required to attend the entire colloquium. All participants will receive a certificate of attendance.

CALL FOR PAPERS

The deadline for submission is January 26, 2009.

Candidates should submit an abstract of the (planned) doctoral research, outlining the research problem against the existing literature, discussing the methodology and showing some initial empirical results (if applicable).
Abstracts should be no longer than 3 pages (plus figures, tables, and references).
Please note that the name of the candidate and of the thesis advisor(s) (if already known) and contact details should appear on the abstract.

In the submission process, candidates will also be asked to give some information about their vitae, following a specific format (the template to be used can be downloaded here). On this form, students should also indicate whether they apply for the intermediate/advanced or for the beginners’ track based on the stage of their dissertation process. In addition, they should indicate one of the following areas as the main focus of their research:

- MARKETING THEORY AND MANAGEMENT
- CONSUMER BEHAVIOUR
- MARKETING MODELS AND METHODS 

The submissions will be evaluated by the chair-person and co-chairs of the doctoral colloquium.

The admitted proposals in each track will be made available to all participants in the corresponding track to allow everyone to prepare for the discussions.

The submission deadline is over (January 26, 2009).

PRACTICALITIES

The Doctoral Colloquium will take place at Audencia School of Management, Nantes, France.

There are no hotels close to Audencia. It  is about 15 minutes from the city centre and is easily accessible by public transport.
Hence we would recommend that you book a room in a hotel in the city centre: with the tramway line 2 (which is a direct line to Audencia – It takes about 15 mn (at rush hours, there's a tramway every 3 minutes).
We can recommend the Jules Verne hotel (3-star hotel), which is both very close to the tramway line 2.

• Online payment by credit card
Via the Nantes International Convention CentreCLICK HERE
Website: http://registration.congres-nantes.fr/iebms/reg/reg_p1_form.aspx?oc=10&ct=PROFILGB&eventid=18560 

(Mastercard, Visa and CB only):

Each registrant is free to book the hotel of his/her choice.

• Payment by cheque or credit card (by fax or post)

Please download the hotel registration form and send it before 27th April to:

Cité Internationale des Congrès
5, rue de Valmy
BP24102
44041 NANTES

Fax: 0033 (0)2 51 88 20 43

For the Hotel registration form, please click HERE

Map where you can check your hotel location , please click HERE
Transport map: please click HERE
Link to download the tramway maps
: please click HERE
 

PRESENTATION GUIDELINES

The participants of the DC 2009 will find HERE some important guidelines on their presentation.

 

PROGRAMME

Please CLICK HERE to download the programme.

LIST OF PARTICIPANTS

Please CLICK HERE to download the list of participants.

COLLOQUIUM FEE AND REGISTRATION

The colloquium fee is 230 Eur and should be paid to the EMAC in Brussels once students are notified of their participation in the colloquium. This fee includes :

* participation in the doctoral colloquium
* coffee breaks and lunches
* an evening dinner.

Payments should be made by :

Transfer into the EMAC bank account: 424-5533331-83 - (IBAN: BE14 4245 5333 3183) with the KBC bank, Avenue Marnix 31, 1000 Brussels, Belgium, BIC/SWIFT-address: KREDBEBB. (In case of bank charges, they should be paid by the payor).
 
The following credit cards: Visa or Mastercard
By accepting our invitation, you commit yourself to attend the entire colloquium. Cancellations will not be reimbursed unless a valid reason will be given which will be discussed with the colloquium chairs. It is also crucial to maintain interactions among the same set of participants throughout the colloquium. As such, it is important that you do not opt out of sessions during the colloquium.

Registration is required for students to participate in the colloquium.      

REGISTER ONLINE

EMAC MAIN CONFERENCE

Please keep in mind that the colloquium and the main conference are separate events, with each one its registration fee and procedure. However, students accepted to participate in the colloquium and wishing to attend the EMAC Conference only have to pay 50 % of the conference fee. The remaining 50 % are covered by EMAC.

For more information on the 38th EMAC Conference, please visit :
http://www.emac2009.org

COLLOQUIUM ADMINISTRATION

Ms. Marion HEBBELYNCK
EMAC c/o EIASM - Place de Brouckère-plein 31 - 1000 Brussels - Belgium
Tel: +32 2 226 66 60 - Fax: +32 2 512 19 29
E-mail: emac@eiasm.be

ADDRESS(ES)
PROF. DR. TAMMO BIJMOLT
FACULTY OF ECONOMICS AND BUSINESS,
UNIVERSITY OF GRONINGEN,
PO BOX 800
9700 AV GRONINGEN
NETHERLANDS
t.h.a.bijmolt@rug.nl
PROF. ELIZABETH COWLEY
FACULTY OF ECONOMICS AND BUSINESS
UNIVERSITY OF SYDNEY
NSW2006 SYDNEY
AUSTRALIA
elizabeth.cowley@sydney.edu.au
PROF. DR. MARION DEBRUYNE
VLERICK LEUVEN GENT MANAGEMENT SCHOOL
REEP 1
9000 GENT
BELGIUM
marion.debruyne@vlerick.com
PROF. BENEDICT G.C. DELLAERT
ERASMUS UNIVERSITY,
DEPARTMENT OF BUSINESS ECONOMICS, MARKETING SECTION, H 15-07
ERASMUS SCHOOL OF ECONOMICS
P.O. BOX 1738
3000 DR ROTTERDAM
NETHERLANDS
dellaert@ese.eur.nl
DR. DAVID FARO
LONDON BUSINESS SCHOOL
SUSSEX PLACE, REGENT’S PARK
NW1 4SA LONDON
U.K.
dfaro@london.edu
DR. ROSANNA GARCIA
NORTHEASTERN UNIVERSITY
01930 BOSTON
MA
U.S.A.
r.garcia@neu.edu
DR. ZEYNEP GÜRHAN-CANLI
KOC UNIVERSITY
RUMELI FENERI YOLU
34450 SARIYER
ISTANBUL
TURKEY
zcanli@ku.edu.tr
PROF. DR. ANDREAS HERRMANN
UNIVERSITY OF ST. GALLEN
CENTER FOR CUSTOMER INSIGHT
BAHNHOFSTRASSE 8
9000 ST.GALLEN
SWITZERLAND
andreas.herrmann@unisg.ch
AJAY KOHLI
GEORGIA INSTITUTE OF TECHNOLOGY
SCHELLER COLLEGE OF BUSINESS
800 WEST PEACHTREE STREET, NW
30308 ATLANTA
GA
U.S.A.
ajay.kohli@scheller.gatech.edu
DR. DAVY LEROUGE
TILBURG UNIVERSITY
DEPARTMENT OF MARKETING
PO 90153
5000 LE TILBURG
NETHERLANDS
d.lerouge@uvt.nl
TOM MEYVIS
NEW YORK UNIVERSITY
STERN SCHOOL OF BUSINESS
TISCH HALL
40 WEST 4TH STREET, ROOM 8-15
10012 NEW YORK
NY
U.S.A.
tmeyvis@stern.nyu.edu
DR. KOEN PAUWELS
OZYEGIN UNIVERSITY
NISANTEPE MAH. ORMAN SK.
NO: 13
34794 ALEMDAG CEKMEKOY
ISTANBUL
TURKEY
koen.pauwels@ozyegin.edu.tr
PROF. JAIDEEP PRABHU
TANAKA BUSINESS SCHOOL
IMPERIAL COLLEGE LONDON
SOUTH KENSINGTON CAMPUS
SW7 2AZ LONDON
U.K.
j.prabhu@imperial.ac.uk
PROF. DEMETRIOS VAKRATSAS
MCGILL UNIVERSITY
DESAUTELS FACULTY OF MANAGEMENT
1001 SHERBROOKE STREET WEST
H3A 1G5 MONTREAL, PQ, H3A 1 G5
CANADA
demetrios.vakratsas@mcgill.ca
PROF. DR. PETER VERHOEF
UNIVERSITY OF GRONINGEN
SCHOOL OF ECONOMICS
DEPARTMENT OF MARKETING
OFFICE WSN329
P.O. BOX 800
9700 AV GRONINGEN
NETHERLANDS
p.c.verhoef@rug.nl
DR. FLORIAN VON WANGENHEIM
SWITZERLAND
fwangenheim@ethz.ch
PROF. LUK WARLOP
KU LEUVEN
RESEARCH CENTER FOR MARKETING AND CONSUMER SCIENCE
NAAMSESTRAAT 69
3000 LEUVEN
BE 0419.052.173
BELGIUM
luk.warlop@kuleuven.be
DR. CAROLINE WIERTZ
CASS BUSINESS SCHOOL
FACULTY OF MANAGEMENT
106 BUNHILL ROW
EC1Y 8TZ LONDON
U.K.
c.wiertz@city.ac.uk