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University of Southern Denmark, Odense

Per Østergaard
Bernard Cova 
Avi Shankar

Next year marks the 10th anniversary of the biennial EIASM Interpretive Consumer Research workshop. The workshop attracts scholars mainly, but not exclusively, from Europe. We are interested in examining the symbolic, socio-cultural, historical, ideological and experiential aspects of consumption and we draw our theoretical inspiration from a wide variety of research traditions from the social sciences, arts and humanities.

A key feature of the workshop that makes it ‘special’ is that we strive to maintain it as a ‘workshop’; we don’t want it to become ‘just another conference’. This means that it’s relatively small and intimate. The upside of this is that junior and senior scholars mix together to share and discuss ideas in a friendly, supportive atmosphere.

To foster dialogue and debate the focus of ICR6 will be theoretical and methodological innovation in interpretive consumer research; that is, we are not overly concerned with empirically grounded papers (in fact we would prefer there to be no “data” in your papers!). This year we are inviting both single papers and special sessions (a series of three papers focused around a single theoretical or methodological theme).

We invite papers and special sessions that address (but are not limited to) the following themes:

• Methodological innovation in interpretive consumer research (e.g. new modes of representation);
• New or reassessment of existing philosophical approaches to understanding consumption;
• The examination of under theorised domains of consumer action and experience (e.g. space, nature, the mundane, consciousness etc.);
• Critical reviews of existing theoretical/ methodological approaches;

Paper guidelines:  - 1 page abstract, 12 pt Times New Roman, single spaced,
                                    - for special sessions, 2 pages with 1 section that introduces the theme and three short abstracts of each paper in the session.

SUBMIT YOUR ABSTRACT HERE

Abstract submission: Monday, 13 December 2010
Author Notification: to be announced
Final/complete papers due by: to be announced

FEES to be announced

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