Wojciech Czakon, University of Katowice, Poland
Maria Bengtsson, Umeå University
We welcome you to participate in the upcoming 6h EIASM Workshop on Coopetition Strategy that will be held in Umeå, Sweden in May 22-23, 2013. This is the sixth workshop on coopetition and it is arranged by the Global Coopetition Research Network (GCRN) on coopetition. The workshop was first held in Catania, Italy in 2004, and celebrates its tenth anniversary in 2014.
Firms increasingly engage in various types of collaborative relationships in order to create value that can not be achieved by operating alone. Integrating and leveraging supplementary and complementary resources with other actors fosters the creation of many types of collaborative advantages in terms of operational efficiency, co-marketing, and innovation, (e.g. Das & Teng, 2000). Therefore, firms need increasingly to take into account their relational context when formulating their business strategies. It is noteworthy, however, that the benefits linked to a certain collaborative relationships are not always completely aligned with the individual, firm-specific strategic objectives (see e.g., Khanna et al. 1998). This is especially pinpointed in relationships that involve simultaneous competition and collaboration, i.e. coopetition (Brandenburger & Nalebuff, 1996; Bengtsson & Kock, 2000; Gnyawali & Park, 2001). Thus, firms need to take into account the “relational strategy” that maximizes the benefits of the collaborative relationships (Dyer & Singh, 1998), they also simultaneously need to follow their own strategic goals in order to remain competitive as an individual entity. To effectively deal with such contradictions, tensions, and paradoxes the need for a “coopetition strategy” is created.
The upcoming workshop aims to increase the understanding of the aforementioned context in both theory and practice perspectives. Coopetition strategy is still an emergent construct, although often mentioned as a relational strategy, a strategic dilemma, or an emergent strategy (e.g. Dagnino & Padula, 2002; Bentsson et al., 2003; Mariani, 2007; Chin et al., 2008; Ritala, 2012). In fact, coopetition studies have contributed much to our understanding on its conceptual and theoretical nature, but studies showing how coopetition strategy appears in concrete business practice is still much absent. As a remedy to this research gap, the main theme of this workshop is titled “Coopetition strategy and practice”.
In putting forward this theme, we especially refer to the recent discussions on strategy as practice To understand organizational strategies and capabilities, the importance of approaching strategy as something which organizational members do, rather than as something which the organization holds, has been highlighted (Jarzabkowski & Whittington 2008: 101). Such reasoning acts as a basis in the strategy-as-practice stream for approaching strategy as a “pattern in a stream of goal-directed activity” (Jarzabkowski 2005: 40) which continuously forms and reforms through social interactions between actors at multiple organizational levels and in the external environment (Golsorkhi, Rouleau, Seidl & Vaara 2010: 7; Regnér 2008: 568; Whittington 2006: 621). In view of such notions, the practice approach has outlined the complexity of strategy and strategizing, as well as, deviated from a traditional view of strategy as a top-down stream of managerial decisions. Instead, the simultaneous existence of multiple and potentially contrasting streams of goal-oriented activities, favored and maintained differently by actors across the organization, has been put forth to underlie strategy as a concept (Jarzabkowski 2005: 64; see also Regnér 2003: 78).
We welcome contributions discussing coopetition strategy and practice from multiple perspectives and using different methodologies. We invite contributions that focus especially, but not exclusively, to the following themes:
Theoretical and conceptual contributions
Methodological & empirical contributions
Practical & managerial contributions
THE SUBMISSION DEADLINE IS OVER !!!
This Doctoral Tutorial will take place during the first half day.
THE SUBMISSION DEADLINE IS OVER
The fees include participation to the workshop, lunches, Workshop Dinner, morning and afternoon refreshments.
Cancellations made before May 1, 2014 will be reimbursed minus 20% of the total fee. No reimbursement will be possible after that date.
Payments should be made by :
ADMINISTRATIONMs. Graziella Michelante - EIASM Conference Manager
EIASM - PLACE DE BROUCKÈRE-PLEIN - 31 - 1000 BRUSSELS - BELGIUM
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