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Tammo H.A. Bijmolt, University of Groningen, The Netherlands
In all fields within Management and Economics, the body of research findings is growing continuously. Hence, numerous effects have been studied multiple times, and summarizing the existing empirical findings would be an important scientific contribution. For example, one could determine the overall effects of marketing instruments (price, advertising, etc) on sales and whether the effects depend on market characteristics, study design, or other moderators. Meta-analysis encompasses a set of statistical methods to conduct a systematic, quantitative review of the literature in order to derive empirical generalizations. As such, conducting a meta-analysis might be an excellent project for a PhD student or other (junior) researcher having to review the literature on a particular topic.
This four-day EDEN seminar will deal with methods and techniques for conducting a meta-analysis. The purpose is to train the participants to conduct a high-quality scientific meta-analysis within the broad field of management and economic research. The seminar will focus on the meta-analysis research process, from problem formulation, literature search, coding of the effects, analysis, to reporting the findings.
The emphasis is on knowledge and skills needed to conduct a meta-analysis, not on the statistical details. All steps of the meta-analysis process (including the statistical analyses) will be demonstrated and practiced in assignments during the sessions. In addition, all topics will be illustrated by means of actual meta-analysis examples from various management and economic disciplines. Participants will be informed about relevant literature (textbooks and journal articles) and software supporting meta-analysis projects.
Issues that will be covered include:
Role of empirical generalizations in science
TIME AND LOCATION
A list iof recommended hotel will be posted soon.
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For more information, please contact:
Ms. Anne-Laure Marteaux
EDEN Manager, EIASM - PASSAGE DU NORD - 19 - 1000 BRUSSELS - BELGIUM
Tel: +32 2 226 66 67 - Fax: +32 2 512 19 29