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|PROGRAMME COORDINATOR & FACULTY
Professor Peter Verhoef, University of Groningen (Programme Coordinator)
Professor Stefan Wuyts, Tilburg University
Professor Thorsten Wiesel, University of Muenster
The marketing field is changing rapidly nowadays. Important new themes, such as getting connected to customers, co-creation, and brand cultivation, are getting attention. In this course the aim is to discuss the latest theoretical developments within the scientific marketing (management) literature.
The course is divided into five general themes: (1) Marketing Strategy, (2) Customer Management and Models, and (3) Innovation, (4) Networks, and (5) Competition.. In the first theme Prof. Verhoef will discuss topics such as market orientation and marketing’s influence within the firm. In the second theme Prof. Verhoef, will discuss marketing’s role within the firm and several topics within customer management, such as customer metrics, customer lifetime value, modeling customer behavior, and multi-channel customer management. Dr. Wuyts will discuss the extant literature on innovation in a marketing context and the role of interrelationships with firms and customers. In the fourth theme, he will discuss the role of networks and the analysis of these networks.
The course will consist of both lectures and discussions of scientific assigned articles from leading marketing journals. During the lectures, there will be a variety of assignments and workgroup breaks. You are asked to read the articles up-front in order to get more vivid class discussions.
At the end of each day, we will have a discussion of research of the PhD.-students. Based on their research interests, we have assigned students to the specific days/ professors. Students who will be presenting are asked the following:
- Provide a presentation of no more than 7-8 minutes.
- Use a maximum of 4 slides, where you lay-out your main research problem, your assumed contribution to the literature, the (conceptual) model, and the research methodology/design.
We will discuss your research in the class with the aim to improve your planned research
Full attendance is required to obtain the certificate.
4 ECTS will be assigned upon completion of the seminar
Interested doctoral students should register online (and add the required documents) no later than September 16, 2015. Besides doctoral students, other researchers may participate. The number of participants will be limited to create a stimulating environment. The selection among the applicants will be conducted by the Institute’s Faculty. They will review the following documents which should necessarily complement each application form:
- the applicant’s curriculum vitae demonstrating his/her capabilities of doing research ;
- a letter of recommendation of his/her local faculty supporting the application ;
- a two-page description of his/her doctoral research, indicating the general objectives.
The participation fee is 1100 €. This fee includes participation to the seminar, the documents, lunches and one group dinner.
The Institute offers a substantial reduction of the participation fee per member institution. These scholarships are strictly limited to students coming from an EIASM Institutional Member (the Academic Council). Allocation of the scholarships is entirely at the discretion of the European Institute.
Cancellations made before October 26, 2015 will be reimbursed with 10% deduction of the total fee. No reimbursement will be possible after this date.
TIME AND LOCATION
The seminar will be held in Groningen, The Netherlands..
The programme will start on November 16, 2015 and is scheduled to end November 20, 2015
You are requested to make your own hotel arrangement.
A list of recommended hotel for students will be posted shortly.
TO APPLY CLICK ON THE LINK BELOW
For more information, please contact:
Ms. Nina Payen
EDEN Manager, EIASM -
PASSAGE DU NORD - 19 - 1000 BRUSSELS - BELGIUM
Tel: +32 2 226 66 61 - Fax: +32 2 512 19 29