• INTRODUCING EDEN
• EDEN IN MARKETING
• PROGRAMME COORDINATOR & FACULTY
• PROGRAMME OBJECTIVES
• EVALUATION
• APPLICATION PROCESS
• REGISTRATION FEES
• PRACTICALITIES

For full information on the EDEN concept and benefits, please click here.

The programme in Marketing will include seminars on :

• Research Methods in Marketing and Management
• Consumer Research
• Building Models for Marketing Decisions
• Strategic Marketing Research
• Interpretive Research Methods
• Advanced Model Building in Marketing
• Meta-Analysis for Management Research
• Research Traditions in International Sales Management

Luk Warlop, KU Leuven & BI Norwegian Business School  Programme Coordinator & Faculty
Stefano Puntoni, Rotterdam School of Management, The Netherlands
Simona Botti, London Business School, U.K.
Özlem Sandıkcı, Istanbul Şehir University, Turkey

The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of consumer research: self-control, social identity, consumer decision making, and consumer culture theory.

The course asks for quite some active involvement: you will be divided in research teams for several assignments. With your team you will discuss and critique research papers, develop and present research ideas, and learn about the review process. The faculty will provide guidance, comments, and help you on the way with some classroom presentations to get you started in each of the covered fields. All ideas developed during the week will be kept and displayed.
On the last day teams reform and choose one of the developed ideas, in order to develop it further into a full-fledged research proposal.

The schedule includes morning, afternoon and evening sessions. Evening sessions are reserved for team work.

The course requires a considerable amount of preparation, primarily to read the assigned papers, and active involvement throughout the week. All readings will be made available one month before the start of the course.

Full attendance is required to obtain the certificate.
4 ECTS will be assigned upon completion of the seminar

Interested doctoral students should register online (and add the required documents) no later than October 10, 2016 (New Deadline). Besides doctoral students, other researchers may participate. The number of participants will be limited to create a stimulating environment. The selection among the applicants will be conducted by the Institute’s Faculty. They will review the following documents which should necessarily complement each application form:

• the applicant’s curriculum vitae demonstrating his/her capabilities of doing research ;
• a letter of recommendation of his/her local faculty supporting the application ;
• a two-page description of his/her doctoral research, indicating the general objectives.

PARTICIPATION FEE
The participation fee is 1100 € (VAT no included). This fee includes participation to the seminar, the documents, and one group dinner.

EIASM SCHOLARSHIPS
The Institute offers a substantial reduction of the participation fee per member institution (one scholarship per member institution). These scholarships are strictly limited to students coming from an EIASM Institutional Member (the Academic Council). Allocation of the scholarships is entirely at the discretion of the European Institute.

CANCELLATION POLICY
Cancellations made before November 1, 2016 will be reimbursed with 10% deduction of the total fee. No reimbursement will be possible after this date.

TIME AND LOCATION
The seminar will be held at the Hotel NH Collection Brussels Centre, Brussels, Belgium.
Venue:
Hotel NH Collection Brussels Centre
Boulevard Adolphe Max, 7
1000 Brussels, Belgium

The programme will start on November 28, 2016 and is scheduled to end December 2, 2016

HOTEL ACCOMMODATION
You are requested to make your own hotel arrangement.

NH Collection Brussels Centre (former NH Atlanta)  (Seminar Venue)
Boulevard Adolph Max 7 - 1000 Brussels
Tel 00800 0115 0116 (free of charge) - reservations@nh-hotels.com

Standard room for single use : €155,00,-/night
Standard double room : €170,-/night
Including breakfast. Not including the city tax of €7,58 per room per night.

To take advantage of these special rates, please mention “EIASM” when making your reservation.

Hotel Métropole ***** (2 mins walk from seminar venue)
Place de Brouckère 31 - 1000 Bruxelles
http://www.metropolehotel.com

During the week :
Superior Single room at € 160 ,-/ night
Superior Double room at € 190,-/night
Including buffet breakfast / Not including the city tax (€ 9.28 per room per night)

During the week-end : (Night of Friday/Saturday & Sunday) :
Superior Single room at € 140 ,-/ night
Superior Double room at € 170,-/night
Including breakfast / Not including the city tax (€ 9.28 per room per night)

To take advantage of these special rates, please mention “EIASM” when making your reservation. However, according to the period of the booking, some better rates could be offered by contacting the hotel directly. We advice you to check prices on the internet too !!

Tel. : + 32 2 214 24 25 or + 32 2 214 24 26 or + 32 2 2142424 - Fax : 32 2 2180240
Email : info@metropolehotel.be

* Hotel Marivaux (very close - 3 mins walk from Seminar venue)
Boulevard Adolph Max 98 - 1000 Brussels - www.hotelmarivaux.be

Monday-Thursday incl.: € 135.00/night (breakfast and city tax included )  - single Club room
Friday, Saturday, Sunday: € 85.00/night (breakfast and city tax included ) - single Club room

There is a supplement of € 10.00/night for a double Club room (breakfast and city tax included )
There is a supplement of € 20.00/night for a Harmony room (breakfast and city tax included )

To book a room: please use the reservation form available HERE or reservations@hotelmarivaux.be  (please mention EIASM).

* Citadines Sainte-Catherine Brussels, property of the « Citadines Apart’Hotel » group : (10 minutes walk)  
51 Quai au Bois à Brûler. B-1000 Brussels

Room types & rates :     
Studio (+/- 25 sqm) – for 1 to 2 persons - 119.-€ / room-night
One-Bedroom Apartment (+/- 50 sqm) – for 1 to 4 persons : 158.-€ / room-night
Internet access and city tax included .
Full housekeeping service once a week included. Breakfast: excluded – at 14.-€ /person.

To book a room : Direct e-mail to stecatherine@citadines.com  and/or to coralie.carels@citadines.com  - Mention “EIASM” to get the preferential rates

ONLINE APPLICATION

TO APPLY CLICK ON THE LINK BELOW