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Please note NEW APPLICATION DEADLINE: SEPTEMBER 25, 2020
Finding good and creative research ideas is a struggle for many PhD students early in their academic career. Some will find it difficult to find the right research question for their PhD, others will stop ideating after their first idea, and some will have many ideas but do not know which one to select. Ideation tools can help researchers to come with more and better research ideas. By the end of this seminar, participants will generate about 5 research ideas to discuss with their advisors, and present them in a standardized format.
To be able to do so, participants will be taught a process and a host of tools to generate more creative and impactful research ideas. Together with the instructors, participants will apply the tools to generate research ideas.
The seminar aims to help participants achieve their personal goals, which may be different, but often start with a great idea. This may include:
By the end of the seminar, participants will have learnt:
The course instructors bring together unique knowledge from academia and business. There is a long tradition in academia of work on topics such as idea quality and creativity. Many tools widely used in business, such as business model canvas, jobs to be done, and design thinking step from academic work. However, there is no concise academic work explaining the process of generating impactful research ideas.
Upon receiving the EMAC Distinguished Marketing Scholar Award 2020, the highest honor from the European Marketing Academy (EMAC), Prof. Stefan Stremersch was invited to write a paper for the International Journal of Research in Marketing (IJRM). Given the work with companies and research organizations, and the lack of work on explaining the process to follow to generate good research ideas in academia, Prof. Stremersch and his team have adapted the company process to academic purposes.
The seminar will train academics in ideation tools that have proven their value in companies, governments and academic institutions for 20+ years, adapted to the specific context of generating impactful research ideas for young scholars. Through their consulting work, the instructors have applied this process and ideation tooling in multinationals such as Air France-KLM, Michelin, Nokia, Siemens, including many science-based companies (with several PhDs working within them) such as Baxter, Merck, Novartis, and Takeda. Several tools have also been applied together with academic institutions such as Ghent University, the Netherlands Organisation for Scientific Research (NWO), and Metals Consortium.
While the process and tools are helpful in any stage of an academic career, this seminar is focused on first and second-year PhD students. We will work with a cross-disciplinary group of a maximum of 25 students.
The seminar will take place over a period of 5 weeks, to allow participants to work in between sessions to gather information and develop their research ideas. Participants will also be asked to complete some pre-work, but this will be limited in scope.
For a summary of the main components of the program and associated timing: Click on
Upon successful completion of the seminar , the participants will be given a certificate of attendance and granted 4 ECTS.
Prof.dr. Stefan Stremersch (Senior Faculty)- Programme Coordinator and Senior Faculty
Stefan holds the Desiderius Erasmus Distinguished Chair of Economics and the Chair in Marketing at the Erasmus School of Economics (ESE). He is also a visiting professor of marketing at IESE Business School, Barcelona. Professor Stremersch's research is in the areas of innovation, marketing of technology and science, healthcare and pharmaceutical marketing, and international marketing.
His research is largely situated in high technology markets (ICT, Telecom, consumer electronics, and video games) and pharmaceuticals, and led to published articles in the major scholarly journals including, among others, the International Journal of Research in Marketing, the Journal of Marketing, the Journal of Marketing Research, Marketing Science and Management Science.
Professor Stremersch has won several prestigious awards including the Harold H. Maynard Best Paper Award from the Journal of Marketing, the J.C. Ruigrok Prize for the most productive young researcher in the social sciences in the Netherlands, awarded every four years to an economist, and the Rajan Varadarajan Early Career Award from the American Marketing Association in 2008. He is recognized as one of the most productive scholars in top journals in marketing.
He was editor-in-chief of International Journal of Research in Marketing (EMAC’s flagship journal). He currently serves as associate editor at both Journal of Marketing and Journal of Marketing Research, and as a review board member of Marketing Science.
He has frequently consulted on innovation and marketing at C-suite level, advised innovation managers and innovation project teams, and offered executive education in marketing and innovation at many multinational firms (Alcatel-Lucent, Aliaxis, Baloise, Merck, Baxter, Heraeus, KLM, Michelin, Novartis, Rabobank, SABIC, SKF, Siemens, …) for senior management. In these collaborations, he acts as the lead architect of the programs and safeguards the governance of the program in the company.
He has developed award-winning innovation processes that have generated substantial business value and patent flow. For example, in 2015, the German Industry Association gave its innovation award to Merck Innospire, one of the innovation and talent-development processes designed by Stefan in 2009, together with Merck. Merck is also a Gold Stevie winner as most innovative organization of the year.
Prof.dr. Elio Keko (Coach)
Elio is professor of marketing at Ghent University, Belgium. Elio obtained his PhD at the Business Economics department of the Erasmus School of Economics, Erasmus University Rotterdam, the Netherlands. There Elio taught marketing strategy for five years. Elio is working in several high impact research topics, specializing in the effects of innovation on company performance, and studying the benefits of crowdsourcing and grassroots (employee-based) innovation.
Elio is also a Senior Associate at MTI², where he has been involved in innovation initiatives for several multinational companies and organizations including Michelin, SKF, Ghent University, Merck, Aliaxis, Baloise, etc. He has offered coaching and research to innovation teams on their way to bringing their ideas to market. He also authored several case studies with companies such as Komatsu Ltd., Babcock International and Rabobank.
dr. Bram Roosens (Coach)
Bram Roosens obtained his PhD at the marketing department of University of Antwerp. In his dissertation he focused on communication about co-creation with multiple stakeholders during innovation, and on collaboration dynamics within innovation networks. Several chapters of his dissertation are published or under review. In 2019, he won the best paper award at the ISPIM Innovation Conference. During his Ph.D. Bram supervised bachelor- and master theses on various marketing topics. He is also a visiting professor on New Product Development and Launch at the University of Namur.
Bram is also an Associate at MTI², where he is specialized in guiding idea generation processes for multi-stakeholder collaboration.
Interested doctoral students should register online (and add the required documents) no later than September 25, 2020. Besides doctoral students, other researchers may participate. The number of participants will be limited to create a stimulating environment. The selection among the applicants will be conducted by the Institute’s Faculty. They will review the following documents which should necessarily complement each application form:
TIME AND LOCATION
TO APPLY CLICK ON THE LINK BELOWFor more information, please contact:
Ms. Nina Payen
EDEN Manager, EIASM - PASSAGE DU NORD - 19 - 1000 BRUSSELS - BELGIUM
Tel: +32 2 226 66 61 - Fax: +32 2 512 19 29