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The EDEN Doctoral Seminar on Experimental Research Design is currently scheduled in an ONLINE format. Sessions will take place from Monday, September 20, 2021 to Friday, September 24, 2021 from 14.00 h to 18.00 h. (CET)
Prof. Bob Fennis, University of Groningen
This high-density seminar focuses on the design, data-collection, analysis and write-up of experimental research. It is geared towards marketing, but can be applied to other empirical fields as well. It is decidedly practical in nature, giving participants a state-of-the-art overview of the approaches and methods used in the development and analysis of experimental designs, while providing many opportunities for methodological practice. In addition, the course is aimed at teaching and practicing advanced, but hands-on research skills starting with generating interesting and testable hypotheses, via designing and running studies in the lab to analyzing experimental data and reporting them in a research paper.
In this seminar, a highly interactive workshop format is adopted where we discuss and practice each of the following stages in experimentation, from research question to research paper: Introduction: To experiment or not to experiment?
Overview and Design: What kind of experiment?
Independent and Dependent Variables: Operationalizations
Procedure: Conducting experiments in the lab or field:
Analysis and Results
General Discussion:
The course is aimed at PhD students and research staff with a background in marketing, consumer behavior, management, HRM/OB or psychology and with a research agenda that they wish to pursue.
Requirements and evaluation: Written assignment 100% One week after the final day of the seminar, students must hand in a research proposal (no more than 3 full text pages), which should include:
Full attendance is required to obtain the certificate.
APPLICATIONS
PARTICIPATION FEE EIASM SCHOLARSHIPS CANCELLATION POLICY
TIME AND LOCATION Sessions will take place from Monday, September 20, 2021 to Friday, September 24, 2021 from 14.00 h to 18.00 h. (CET) APPLICATION TO APPLY CLICK ON THE LINK BELOW For more information, please contact:The EDEN Team EIASM - Rue FOSSÉ AUX LOUPS - 38 - BOX 3 - 1000 BRUSSELS - BELGIUM Tel: +32 2 226 66 69 Email: eden@eiasm.be |