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|PROGRAMME COORDINATOR & FACULTY
Prof. Bob Fennis, University of Groningen
This high-density 3-day seminar focuses on the design, data-collection, analysis and write-up of experimental research. It is geared towards marketing, but can be applied to other empirical fields as well. It is decidedly practical in nature, giving participants a state-of-the-art overview of the approaches and methods used in the development and analysis of experimental designs, while providing many opportunities for methodological practice. In addition, the course is aimed at teaching and practicing advanced, but hands-on research skills starting with generating interesting and testable hypotheses, via designing and running studies in the lab to analyzing experimental data and reporting them in a research paper.
In this seminar, a highly interactive workshop format is adopted where we discuss and practice each of the following stages in experimentation, from research question to research paper:
Introduction: To experiment or not to experiment?
- Type of questions: causality vs correlations
- Types of effects
- Generating testable –and interesting- hypotheses
Overview and Design: What kind of experiment?
- Between participant designs
- Within participant designs
- Mixed designs
Independent and Dependent Variables: Operationalizations
- Tasks, paradigms and measures
- Varying IV’s and moderators: manipulating states, measuring traits
- Measuring DV’s and mediators; (explicit vs. implicit measures)
Procedure: Conducting experiments in the lab or field:
- Paper-and-pencil studies
- programming experiments in Authorware, Qualtrics, Medialab or E-Prime
- Collecting the data from the lab or field
Analysis and Results
- Importing the data in SPSS
- Testing your hypotheses: Moderation, mediation and beyond (i.e., testing mediated moderation/moderated mediation)
- From results to publications
- Pitfalls and tips in pursuing a focused research program
The course is aimed at PhD students and research staff with a background in marketing, consumer behavior, management, HRM/OB or psychology and with a research agenda that they wish to pursue.
Requirements and evaluation:
Written assignment 100%
One week after the final day of the seminar, students must hand in a research proposal (no more than 3 full text pages), which should include:
- Manipulation of IV’s
- Measurement of DV’s type of analysis
- Interpretation of results
Full attendance is required to obtain the certificate.
3 ECTS will be assigned upon completion of the seminar
Interested doctoral students should register online (and add the required documents) no later than July 15, 2021. Besides doctoral students, other researchers may participate. The number of participants will be limited to create a stimulating environment. The selection among the applicants will be conducted by the Institute’s Faculty. They will review the following documents which should necessarily complement each application form:
- the applicant’s curriculum vitae demonstrating his/her capabilities of doing research ;
- a letter of recommendation of his/her local faculty supporting the application ;
- a two-page description of his/her doctoral research, indicating the general objectives.
The participation fee is 850 Euros (VAT Exempt). This fee includes participation to the seminar, the documents, lunches and one group dinner
The Institute offers a limited number of scholarships of 425 € each. Scholarships are strictly limited to students coming from an EIASM Institutional Member (the Academic Council). Allocation of the scholarships is entirely at the discretion of the European Institute.
Cancellations made before August 25, 2021 will be reimbursed with 10% deduction of the total fee. No reimbursement will be possible after this date.
TIME AND LOCATION
The seminar will be held at the EIASM, Brussels, Belgium.
The programme will start on September 20, 2021 and is scheduled to end September 22, 2021
Passage du Nord 19
Joining instruction: https://www.eiasm.net/howtoreachus
TO APPLY CLICK ON THE LINK BELOW
For more information, please contact:
Ms. Nina Payen
EDEN Manager, EIASM -
PASSAGE DU NORD - 19 - 1000 BRUSSELS - BELGIUM
Tel: +32 2 226 66 61 - Fax: +32 2 512 19 29