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ONLINE, NOVEMBER 24, 2021 - JANUARY 12, 2022

For full information on the EDEN concept and benefits, please click here.

The maximum number of participants has been reached.
Please contact the EDEN manager.


Please note the new dates:

November 24, 2021 – January 12, 2022 ( session will be scheduled on Wednesdays)

Nov 24th
Dec. 1st
Dec. 8th
Dec. 15th
Jan. 12th

Application Deadline: October 10, 2021


  Prof.dr. Elio Keko (Program Coordinator & Faculty)

Elio is visiting professor of marketing at Ghent University, Belgium. Elio obtained his PhD at the Business Economics department of the Erasmus School of Economics, Erasmus University Rotterdam, the Netherlands. There Elio taught marketing strategy for five years. Elio is working in several high impact research topics, specializing in the effects of innovation on company performance, and studying the benefits of crowdsourcing and grassroots (employee-based) innovation.

Elio is also a Senior Associate at MTI², where he has been involved in innovation initiatives for several multinational companies and organizations including Michelin, SKF, Ghent University, Merck, Aliaxis, Baloise, etc. He has offered coaching and research to innovation teams on their way to bringing their ideas to market. He also authored several case studies with companies such as Komatsu Ltd., Babcock International and Rabobank.

   Prof.dr. Stefan Stremersch (Additional Faculty)

Stefan is professor of marketing at IESE Business School, Barcelona. Professor Stremersch's research is in the areas of innovation, marketing of technology and science, healthcare and pharmaceutical marketing, and international marketing.

His research is largely situated in high technology markets (ICT, Telecom, consumer electronics, and video games) and pharmaceuticals, and led to published articles in the major scholarly journals including, among others, the International Journal of Research in Marketing, the Journal of Marketing, the Journal of Marketing Research, Marketing Science and Management Science.

Professor Stremersch has won several prestigious awards including the Harold H. Maynard Best Paper Award from the Journal of Marketing, the J.C. Ruigrok Prize for the most productive young researcher in the social sciences in the Netherlands, awarded every four years to an economist, and the Rajan Varadarajan Early Career Award from the American Marketing Association in 2008. He is recognized as one of the most productive scholars in top journals in marketing.

He was editor-in-chief of International Journal of Research in Marketing (EMAC’s flagship journal). He currently serves as associate editor at both Journal of Marketing and Journal of Marketing Research, and as a review board member of Marketing Science.

Stefan has guided several high performing PhD students, placed at universities such as Penn State University, Erasmus University Rotterdam, University of Grenoble, with dissertation work published in top journals such as Journal of Marketing, International Journal of Research in Marketing, and Marketing Science. He also teaches to two PhD courses at IESE business school on (1) research methodology and (2) marketing.

He has frequently consulted on innovation and marketing at C-suite level, advised innovation managers and innovation project teams, and offered executive education in marketing and innovation at many multinational firms (Alcatel-Lucent, Aliaxis, Baloise, Merck, Baxter, Heraeus, KLM, Michelin, Novartis, Rabobank, SABIC, SKF, Siemens, …) for senior management. In these collaborations, he acts as the lead architect of the programs and safeguards the governance of the program in the company.

He has developed award-winning innovation processes that have generated substantial business value and patent flow. For example, in 2015, the German Industry Association gave its innovation award to Merck Innospire, one of the innovation and talent-development processes designed by Stefan in 2009, together with Merck. Merck is also a Gold Stevie winner as most innovative organization of the year.  

 Prof.dr. Isabel Verniers (Additional Faculty)

Isabel is visiting professor of marketing at Ghent University, Belgium. She obtained her PhD at Ghent University in Belgium on science-based innovation and launch of innovations (international market access in the life science industry). She has previously been Assistant Professor Marketing at Erasmus University Rotterdam (where she taught Marketing Strategy of the Life Sciences) and a visiting scholar at Duke University (US) where she focused her education on pharmaceutical marketing. Her work has been published in leading academic journals such as Journal of Marketing and International Journal of Research in Marketing.

Isabel is also Senior Principal at MTI2 and has led many end-to-end marketing strategy and innovation projects, across a diverse set of industries such as pharmaceuticals and life sciences, automotive, chemicals, construction, engineering, financial services, and telecommunications, to name just a few. Specifically, Isabel co-designed and deployed processes for clients such as Baloise Insurance, Boehringer-Ingelheim, Merck, Baxter, KLM, MAHLE, Michelin, Novartis, SABIC, Agentschap voor Ondernemersvorming (Flemish Government) and University of Ghent. The processes she helped to implement at such firms have led to clear and visible results in business value. In these projects, she provides business training and coaching for employees. She also engages in online learning, in the fields of marketing, innovation, ideation, and intra/entrepreneurship. Finally, she acts as a coach to entrepreneurs and innovation teams, both in small firms and large firms. Isabel has coached more than 500 innovation teams on making business plans for their innovation project or getting ready for market launch.

Guest speakers: Depending on the final group of participants, we also invite guest speakers to share their specific knowledge and experience. This may be on a specific topic (e.g. experiments in research) or area of research (e.g. finance or entrepreneurship).


PhD students, especially early in their career, often struggle to mature their ideas and accelerate their research projects. Challenges young scholars face include, for example, clearly explaining their contribution, building a clear roadmap forward, and accelerating research projects through effective project planning. It is particularly difficult to mature more research that aims to be impactful, where there may be more unknowns.

By the end of the seminar, participants will build a clear research proposal with a clear set of actions and roadmap to bring their project forward. To be able to do so, participants will be given a clear step by step process to go from an idea to a validated research project.


By the end of the workshop, participants will:

  • Learn a clear process that helps transform early-stage research ideas into validated research projects
  • Build a clear and interesting contribution statement for their research projects
  • Clarify the audience of the research projects
  • Build a clear and convincing research proposal
  • Learn to validate their main assumptions about a project’s impact and feasibility
  • Clarify the building blocks of their projects and what each entails
  • Build a clear roadmap (who, what, when) and develop a plan for a good work rhythm
  • Learn how to report on progress of their research such that feedback can be incorporated and lead to more impactful research


This seminar comes from a direct suggestion by students. Following the “EDEN doctoral seminar on generating impactful research ideas for young scholars”, now in its second edition, participants suggested a seminar on maturation of ideas. They liked our way of working and expertise, and thereby suggested that a maturation workshop could add value to PhDs.

The prior seminar focused on generating impactful research ideas for young scholars, this seminar focused on maturing and accelerating impactful research projects. Participation to the prior course is not however a requirement for this course.

The course instructors bring together unique knowledge from academia and business. The course will borrow from their academic experience working on research projects and leading PhDs, and their 20+ years working with companies worldwide. Through their consulting work, the instructors have matured ideas in multinationals such as Air France-KLM, Michelin, Nokia, Siemens, including many science-based companies (with several PhDs working within them) such as Baxter, Merck, Novartis, and Takeda. Several tools have also been applied together with academic institutions such as Ghent University, the Netherlands Organisation for Scientific Research (NWO), and Metals Consortium. 


While the process and tools are helpful in any stage of an academic career, this seminar is focused on first and second-year PhD students, who have ideas for their research project(s) and are looking to accelerate their path towards papers. We will work with a cross-disciplinary group of a maximum of 25 students.


Length:                  6 weeks (5 sessions)
Date:                    November 24, 2021 – January 12, 2022
sessions will be scheduled on Wednesday:

Nov 24th
Dec. 1st
Dec. 8th
Dec. 15th
Jan. 12th

The seminar will take place over a period of 6 weeks (total of 5 sessions), to allow participants to work in between sessions to gather information and develop their research ideas. Below, a summary of the main components of the program and associated timing.

For the main components of the program and associated timing: Click HERE


Upon successful completion of the seminar , the participants will be given a certificate of attendance and granted 4 ECTS.



Interested doctoral students should register online (and add the required documents) no later than October 10, 2021. Besides doctoral students, other researchers may participate. The number of participants will be limited to create a stimulating environment. The selection among the applicants will be conducted by the Institute’s Faculty. They will review the following documents which should necessarily complement each application form:

  • the applicant’s curriculum vitae demonstrating his/her capabilities of doing research ;
  • a letter of recommendation of his/her local faculty supporting the application ;
  • Half a page (up to a page) document indicating your discipline, area of interest, motivation/goals with taking this seminar and current progress on PhD (e.g. searching for a topic, already have an idea of the area of research, etc)


The participation fee is 900 € (VAT Exempted). This fee includes participation to the seminar, the course material.

The Institute offers a limited number of substantial reduction of the participation fee per member institution. Scholarships are strictly limited to students coming from an EIASM Institutional Member (the Academic Council). Allocation of the scholarships is entirely at the discretion of the European Institute.

Cancellations made before August 10, 2021 will be reimbursed with 10% deduction of the total fee. No reimbursement will be possible after this date.


The seminar will be held ONLINE.
The programme will start on November 24, 2021 – January 12, 2022

Sessions will be scheduled on Wednesdays:

Nov 24th
Dec. 1st
Dec. 8th
Dec. 15th
Jan. 12th

Delivery method: Digital

The seminar will take place over a period of 6 weeks (total of 5 sessions), to allow participants to work in between sessions to gather information and develop their research ideas. Below, a summary of the main components of the program and associated timing.




The maximum number of participants has been reached.
Please contact the EDEN manager.

For more information, please contact:
Ms. Nina Payen
Tel: +32 2 226 66 61 - Fax: +32 2 512 19 29
Email: payen@eiasm.be