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EDEN DOCTORAL SEMINAR ON ADVANCED EXPERIMENTAL RESEARCH DESIGN


BRUSSELS, SEPTEMBER 21-23, 2022
FACULTY
BOB FENNIS
FACULTY
INTRODUCING EDEN

For full information on the EDEN concept and benefits, please click here.

PROGRAMME COORDINATOR & FACULTY

prof. dr. B.M. (Bob) Fennis

   Prof. Bob Fennis, University of Groningen
   https://www.rug.nl/staff/b.m.fennis/

SEMINAR FORMAT

At EIASM, the necessary actions and precautions are being taken to ensure a safe environment for our activities, faculty and participants.

The EDEN DOCTORAL SEMINAR ON ADVANCED EXPERIMENTAL RESEARCH DESIGN is scheduled on September 21-23,  2022, at EIASM in Brussels, Belgium.

 

PROGRAMME OBJECTIVES

This high-density, 3-day advanced course builds on the basic course “Experimental Research Design” and hence starts where that one left off. Similar to the basic course, it will focus the main stages of experimental research starting from generating interesting, and testable hypotheses, via the selection of a suitable design and the sample size that affords testing the key notions, to analyzing the data, writing up the results and developing and pursuing a program of research.

Yet, the perspective from which we do that is more advanced and is heavily influenced by the increased demands that are placed on all of us by journal editors, reviewers and the academic community at large. A key “game changer” responsible for these increased demands is the replication crisis in empirical science, that was observed first in psychology, but subsequently spread to basically all empirical social sciences including economics, management, business, and marketing.

Fortunately, psychology was also the first discipline where effective remedies to manage the crisis and improve the quality of science were developed and hence we will zoom in on several of these innovations as they are now implemented as the “gold standard” in our own disciplines.

 

LEARNING GOALS

This advanced course is decidedly practical in nature, giving participants a state-of-the-art overview of the new approaches and methods used in the development and analysis of experimental designs as they are presently published in the top-tier journals in our field, while providing many opportunities for methodological practice. In addition, the course is aimed at teaching and practicing advanced, but hands-on research skills that can be readily implemented in one’s own research program.

PROGRAMME

Preliminary Programme

In this course, a highly interactive workshop format is adopted where we discuss and practice each of the following stages in experimentation, from research question to research paper:

Revisiting the Basics: Short recap of the fundamentals of experimental design

  • Generating hypotheses
  • Basic designs
  • Basic analyses

Experimenting after the Replication Crisis: What has changed?

  • Crisis? What crisis?
  • Hypothesis generation 2.0: theory-driven or data-driven?
  • When is your contribution substantial?

Overview and Design: What kind of experiment? 

  • Sample size and power determination: Using G*Power
  • Extending the 2x2 design: Mixed designs, adding archival data  
  • Designs with continuous moderators, covariates and multiple mediators

Analysis and Results 1: The 2x2 and its alternatives

  • Recap: testing your hypothesis: moderation and mediation
  • Outliers and attention checks: IMC, MAD and ZResid
  • Analyzing mixed designs

Analysis and Results II: Beyond the interaction

  • Simple main effects analysis in SPSS
  • Spotlight and floodlight analyses in PROCESS with continuous moderators
  • Moderated mediation and mediated moderation: the classic approach
  • Moderated mediation and mediated moderation using PROCESS

General Discussion: How to write it all up and move from there

  • When to add a single paper meta-analysis to your sequence of studies?
  • Starting the journey: submitting it to a journal and dealing with reviews
  • Pursuing a research program: tips and pitfalls in the new era

 

TARGET AUDIENCE

The course is aimed at PhD students and research staff with a background in marketing, management, business, consumer behavior or psychology and with a basic understanding of the fundamentals of experimental research design

Course requisite:

- Recommend for those that have taken a basic course in Experimental Resign Design
- Participants to have a research agenda that they wish to pursue (needed for the exercises).

EVALUATION & ECTS

Full attendance is required to obtain the certificate.
3 ECTS will be assigned upon completion of the seminar

APPLICATION PROCESS

APPLICATIONS
Interested doctoral students should register online (and add the required documents) by no later July 15, 2022.  Besides doctoral students, other researchers may participate. The number of participants will be limited to create a stimulating environment. The selection among the applicants will be conducted by the Institute’s Faculty. They will review the following documents which should necessarily complement each application form:

  • the applicant’s curriculum vitae demonstrating his/her capabilities of doing research ;
  • a letter of recommendation of his/her local faculty supporting the application ;
  • a two-page description of his/her doctoral research, indicating the general objectives.

REGISTRATION & FEES

PARTICIPATION FEE
The participation fee is 850 Euros (VAT Exempt). 

EIASM SCHOLARSHIPS
The Institute offers a limited number of scholarships of 425 € each (VAT Exempt). Scholarships are strictly limited to students coming from an EIASM Institutional Member (the Academic Council). Allocation of the scholarships is entirely at the discretion of the European Institute.

CANCELLATION POLICY
Cancellations made before August 25, 2022 will be reimbursed with 10% deduction of the total fee.
No reimbursement will be possible after this date.

ADDRESS(ES)
PROF. DR. BOB FENNIS
UNIVERSITY OF GRONINGEN, DEPT. OF MARKETING, NETTELBOSJE 2, 9700 AE GRONINGEN, THE NETHERLANDS
9700 AE GRONINGEN
GRONINGEN
NETHERLANDS
b.m.fennis@rug.nl

PRACTICALITIES

TIME AND LOCATION
The seminar will be held at the EIASM.

Venue:

EIASM
Rue Fossé aux Loups 38 (2nd Floor)
1000 Brussels
Belgium

The programme will start on September 21, 2022 and is scheduled to end September 23, 2022

HOTEL ACCOMMODATION

A list of recommended hotels will be posted soon.

 

ONLINE APPLICATION


TO APPLY CLICK ON THE LINK BELOW.

For more information, please contact:
Ms. Nina Payen
EDEN Manager, EIASM -  RUE FOSSÉ AUX LOUPS - 38 - BOX 3 - 1000 BRUSSELS - BELGIUM
Tel: +32 2 226 66 61 - Fax:
Email: payen@eiasm.be