Homepage Contact us Sitemap
EDEN DOCTORAL SEMINAR ON RESEARCH METHODS IN MARKETING AND MANAGEMENT


BRUSSELS, APRIL 24-28, 2023
INTRODUCING EDEN

For full information on the EDEN concept and benefits, please click here.

EDEN IN MARKETING

The programme in Marketing will include seminars on :

  • Research Methods in Marketing and Management
  • Consumer Research
  • Building Models for Marketing Decisions
  • Strategic Marketing Research
  • Interpretive Research Methods
  • Advanced Model Building in Marketing
  • Meta-Analysis for Management Research
  • Research Traditions in International Sales Management

PROGRAMME COORDINATOR & FACULTY

Prof. Hans BAUMGARTNER, Pennsylvania State University (Programme Coordinator & Faculty)
Prof. Tammo BIJMOLT, University of Groningen
Prof Adamantios DIAMANTOPOULOS, Universität Wien

PROGRAMME OBJECTIVES

The purpose of this seminar is to introduce students to important issues in the design, analysis and interpretation of behavioral research in marketing and management.

Topics covered in the seminar include:

  • measurement theory and construction of reliable and valid measurement instruments;
  • testing for mediator and moderator effects;
  • exploratory and confirmatory factor analysis and structural equation modeling;
  • and hierarchical linear models and latent class analysis.

After taking this course, participants should be able to:

(1) better understand the methodological aspects of other people’s research and
(2) conduct methodologically sound research of their own.

EVALUATION & ECTS

Full attendance is required to obtain the certificate.
4 ECTS will be assigned upon completion of the seminar

REGISTRATION & FEES

PARTICIPATION FEE
The participation fee is 1100 €. This fee includes participation to the seminar, the documents, lunches and one group dinner.

EIASM SCHOLARSHIPS
The Institute offers a limited num
ber of scholarships of 550 € each. Scholarships are strictly limited to students coming from an EIASM Institutional Member (the Academic Council). Allocation of the scholarships is entirely at the discretion of the European Institute.

CANCELLATION POLICY
Cancellations made before March 27, 2023 will be reimbursed with 10% deduction of the total fee. No reimbursement will be possible after this date.

 

APPLICATION PROCESS

APPLICATIONS
Interested doctoral students should register online (and add the required documents) no later than February 20, 2023. Besides doctoral students, other researchers may participate. The number of participants will be limited to create a stimulating environment. The selection among the applicants will be conducted by the Institute’s Faculty. They will review the following documents which should necessarily complement each application form:

  • the applicant’s curriculum vitae demonstrating his/her capabilities of doing research ;
  • a letter of recommendation of his/her local faculty supporting the application ;
  • a two-page description of his/her doctoral research, indicating the general objectives.

PRACTICALITIES

TIME AND LOCATION
The seminar will be held at the EIASM.
The programme will start on April 24, 2023 and is scheduled to end April 28, 2023

Venue:

EIASM
Rue Fossé aux Loups 38 (2nd Floor)
1000 Brussels
Belgium

HOTEL ACCOMMODATION

A list of recommended hotels will be posted in due course.

 

ONLINE APPLICATION


TO APPLY CLICK ON THE LINK BELOW.

REGISTER ONLINE

For more information, please contact:
Ms. Nina Payen
EDEN Manager, EIASM -  RUE FOSSÉ AUX LOUPS - 38 - BOX 3 - 1000 BRUSSELS - BELGIUM
Tel: +32 2 226 66 61 - Fax:
Email: payen@eiasm.be