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EDEN DOCTORAL SEMINAR ON EXPERIMENTAL RESEARCH DESIGN


BRUSSELS, DECEMBER 18-20, 2023
Faculty
BOB FENNIS
INTRODUCING EDEN

For full information on the EDEN concept and benefits, please click here.

PROGRAMME COORDINATOR & FACULTY

   prof. dr. B.M. (Bob) Fennis

   Prof. Bob Fennis, University of Groningen
   https://www.rug.nl/staff/b.m.fennis/

 

 

 

 

PROGRAMME OBJECTIVES

This high-density seminar focuses on the design, data-collection, analysis and write-up of experimental research. It is geared towards marketing, but can be applied to other empirical fields as well. It is decidedly practical in nature, giving participants a state-of-the-art overview of the approaches and methods used in the development and analysis of experimental designs, while providing many opportunities for methodological practice.
In addition, the course is aimed at teaching and practicing advanced, but hands-on research skills starting with generating interesting and testable hypotheses, via designing and running studies in the lab to analyzing experimental data and reporting them in a research paper.

AIMS OF THE SEMINAR

In this seminar, a highly interactive workshop format is adopted where we discuss and practice each of the following stages in experimentation, from research question to research paper:

Introduction: To experiment or not to experiment?

  • Type of questions: causality vs correlations
  • Types of effects
  • Generating testable –and interesting- hypotheses

Overview and Design: What kind of experiment? 

  • Between participant designs
  • Within participant designs
  • Mixed designs

Independent and Dependent Variables: Operationalizations

  • Tasks, paradigms and measures
  • Varying IV’s and moderators: manipulating states, measuring traits
  • Measuring DV’s and mediators; (explicit vs. implicit measures)

Procedure:  Conducting experiments in the lab or field:

  • Paper-and-pencil studies
  • programming experiments in Authorware, Qualtrics, Medialab or E-Prime
  • Collecting the data from the lab or field

Analysis and Results

  • Importing the data in SPSS
  • Testing your hypotheses: Moderation, mediation and beyond (i.e., testing mediated moderation/moderated mediation)

General Discussion:

  • From results to publications
  • Pitfalls and tips in pursuing a focused research program

 

PROGRAMME

The programme will start at 9:30 AM with on-site registration on December 18th. It will end on December 20th at 2:30 PM (Brussels time). Full attendance is mandatory.

The detailed programme will be confirmed soon together with the confirmed participants via email.

TARGET AUDIENCE

The course is aimed at PhD students and research staff with a background in marketing, consumer behavior, management, HRM/OB or psychology and with a research agenda that they wish to pursue.

EVALUATION & ECTS

Full attendance is required to obtain the certificate.
3 ECTS will be assigned upon completion of the seminar

APPLICATION PROCESS

APPLICATIONS
Interested doctoral students should register online (and add the required documents) no later than October 2, 2023. Besides doctoral students, other researchers may participate. The number of participants will be limited to create a stimulating environment. The selection among the applicants will be conducted by the Institute’s Faculty. They will review the following documents which should necessarily complement each application form:

  • the applicant’s curriculum vitae demonstrating his/her capabilities of doing research ;
  • a letter of recommendation of his/her local faculty supporting the application ;
  • a two-page description of his/her doctoral research, indicating the general objectives.

REGISTRATION & FEES

PARTICIPATION FEE
The participation fee is 850 Euros (VAT Exempt). This fee includes participation to the seminar, the documents, lunches, coffee breaks and one group dinner.

EIASM SCHOLARSHIPS
The Institute offers a limited number of scholarships. Scholarships are strictly limited to students coming from an EIASM Institutional Member (the Academic Council). Allocation of the scholarships is entirely at the discretion of the European Institute.

CANCELLATION POLICY
Cancellations made before November 30, 2023 will be reimbursed with 10% deduction of the total fee. No reimbursement will be possible after this date.

ADDRESS(ES)
PROF. DR. BOB FENNIS
UNIVERSITY OF GRONINGEN, DEPT. OF MARKETING, NETTELBOSJE 2, 9700 AE GRONINGEN, THE NETHERLANDS
9700 AE GRONINGEN
GRONINGEN
NETHERLANDS
b.m.fennis@rug.nl

PRACTICALITIES

LOCATION
The seminar will be held at the EIASM in Brussels, Belgium

Venue:

EIASM
Rue Fossé aux Loups 38 (2nd Floor)
1000 Brussels
Belgium

APPLICATION

TO APPLY CLICK ON THE LINK BELOW

For more information, please contact:
The EDEN Team
EIASM - Rue FOSSÉ AUX LOUPS - 38 - BOX 3 - 1000 BRUSSELS - BELGIUM
Tel: +32 2 226 66 69
Email: eden@eiasm.be