For full information on the EDEN concept and benefits, please click here.
The programme in Marketing will include seminars on :
- Research Methods in Marketing and Management
- Consumer Research
- Building Models for Marketing Decisions
- Strategic Marketing Research
- Interpretive Research Methods
- Advanced Model Building in Marketing
- Meta-Analysis for Management Research
- Research Traditions in International Sales Management
|PROGRAMME COORDINATOR & FACULTY
The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of consumer research: self-control, social identity, consumer decision making, and consumer culture theory.
The course asks for quite some active involvement: you will be divided in research teams for several assignments. With your team you will discuss and critique research papers, develop and present research ideas, and learn about the review process. The faculty will provide guidance, comments, and help you on the way with some presentations to get you started in each of the covered fields. All ideas developed during the week will be kept and displayed.
On the last day teams reform and choose one of the developed ideas, in order to develop it further into a full-fledged research proposal.
The course requires a considerable amount of preparation, primarily to read the assigned papers, and active involvement throughout the week. All readings will be made available one month before the start of the course.
Application deadline: 20 September 2023
Notification: to be announced
Full attendance is required to obtain the certificate.
4 ECTS will be assigned upon completion of the seminar.
- "This EDEN seminar is a great way to understand the historical root of consumer behavior. The mix of experimental and qualitative research topics is also quite beneficial."
- "I participated and loved the EDEN PhD Doctoral Seminar on Consumer Research. I received many good advices for my topic, and established many lasting friendships thanks to the event. I am sure that you will love it too!"
Interested doctoral students should register online (and add the required documents) no later than September 20, 2023. Besides doctoral students, other researchers may participate. The number of participants will be limited to create a stimulating environment. The selection among the applicants will be conducted by the Institute’s Faculty. They will review the following documents which should necessarily complement each application form:
- the applicant’s curriculum vitae demonstrating his/her capabilities of doing research ;
- a letter of recommendation of his/her local faculty supporting the application ;
- a two-page description of his/her doctoral research, indicating the general objectives.
1 – Apply for the seminar by submitting all necessary documents online by the announced deadline.
2 – EIASM will notify you of the selection results. If you are accepted to participate, the Institute will inform you at this point if you are eligible for a scholarship and will confirm the amount of scholarship.
3 – EIASM will ask you to confirm your participation and once this confirmation is received, you will be invoiced for your attendance.
The participation fee is 1250 € (VAT exempt).
This fee includes participation to the seminar, access to documents, the planned coffe breaks and lunches, plus a group dinner.
EIASM provides 3 scholarships per EIASM Academic Council Member for this seminar (50% of the registration fee).
(Allocation of the scholarships is entirely at the discretion of the European Institute.)
Important: please double check the validity of your university’s membership. It may run until a specific month of a given year and thus only make you eligible for a discount until the end of that month. For the complete list of members click here.
Requests for registration cancellations must be received in writing by the EDEN Team (firstname.lastname@example.org) before 30 October 2023. Cancellations received before this date are eligible for 90% refund. Cancellations received on or after 31 October 2023 are not eligible for a refund.
TIME AND LOCATION
The seminar will be held in central Brussels, Belgium. Exact location - to be announced.
The programme will start on November 27, 2023 in the morning and is scheduled to end December 1, 2023 in the afternoon.
TO APPLY CLICK ON THE LINK BELOW
For more information, please contact:
The EDEN Team
EIASM - Rue FOSSÉ AUX LOUPS - 38 - BOX 3 - 1000 BRUSSELS - BELGIUM
Tel: +32 2 226 66 69