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The programme in Marketing will include seminars on :
Professor Peter Verhoef, University of Groningen
Peter C. Verhoef (1972) is Professor of Marketing at the Department of Marketing, Faculty of Economics, University of Groningen, The Netherlands. He obtained his Ph.D. in 2001 at the School of Economics, Erasmus University Rotterdam, the Netherlands. His research interests concern customer management, customer loyalty, multi-channel issues, category management, and buying behavior of organic products. He has extensively published on these topics. His publications have appeared in journals, such as Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, Quantitative Marketing and Economics, Marketing Letters, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Retailing. His work has been awarded with the Donald R. Lehmann award for the best dissertation based article in the Journal of Marketing and Journal of Marketing Research in 2003. He is currently an editorial board member of the Journal of Marketing, International Journal of Research in Marketing, Journal of Retailing, Journal of Service Research, and International Journal of Electronic Commerce. He has extensive teaching experience for undergraduate, graduate and Ph.D. students. He is also involved in executive teaching on customer management. He has consulting experience for several companies, such as KPN and Achmea. He is also the director and founder of the Customer Insights Center, University of Groningen. Stijn van Osselaer, (1971) is Professor of Marketing at RSM Erasmus University. Earlier, he was on the faculty at the Graduate School of Business of the University of Chicago, as an Assistant Professor (1998-2002), Associate Professor (2002-2003), and Visiting Professor (2005). In 2007, he will serve as a Visiting Professor at the London School of Business. His research on consumer learning, branding, and loyalty programs has been published in, for example, the Journal of Consumer Research, Journal of Marketing Research, Journal of Experimental Psychology: Learning, Memory, and Cognition, and the Journal of Consumer Psychology. He won the Ferber Award for best article based on a dissertation in the Journal of Consumer Research. Van Osselaer serves on the editorial review boards of the Journal of Consumer Research and the Journal of Marketing and is an Area Editor for the International Journal of Research in Marketing. He co-chaired the Consumer Behavior Track of the annual conference of the European Marketing Academy (2005 and 2007) as well as the Association for Consumer Research European Doctoral Symposium (2007). Van Osselaer’s has taught Marketing Strategy, Consumer Behavior, and Behavioral Decision Theory to undergraduate, MSc, MBA, Executive MBA, MPhil, and PhD students. Ajay Kohli, Emory University, is the Isaac Stiles Hopkins Chair in Marketing at Emory University’s Goizueta Business School. Professor Kohli has previously taught at the Harvard Business School and The University of Texas at Austin. He has also taught at the Koblenz School of Corporate Management, Germany, and Norwegian School of Management, Norway, and led executive education seminars in the U.S., Europe, Asia, and Latin America. He has been recognized several times for teaching excellence, and is the recipient of the Jack G. Taylor Teaching Excellence Award at UT-Austin. Prof. P.S.H. Leeflang (1946) studied econometrics in Rotterdam, obtaining both his MA, in 1970, and his PhD, in 1974, at the Netherlands School of Economics. During 1970 - 1975 he was assistant Professor at the Interfaculty for Graduate Studies in Management at Rotterdam/Delft. He has been appointed in 1975 as Professor of Marketing at the Department of Economics, University of Groningen. He has authored or co-authored 15 books including “Mathematical Models in Marketing” (Stenfert Kroese, Leiden, 1974) with Philippe A. Naert, “Building Implementable Marketing Models” (Martinus Nijhoff, The Hague/Boston, 1978) and with Dick Wittink, Michel Wedel, and Philippe Naert “Building Models for Marketing Decisions (2000). Other examples of his published work can be found, inter alia, in Applied Economics, The Journal of Marketing, The Journal of Marketing Research, The International Journal of Research in Marketing, Management Science, The Journal of Economic Psychology, The International Journal of Forecasting. In 1978 - 1979 he was President of the European Marketing Academy and from 1981 - 1990 Vice-President of this Academy and in charge of the organization of the annual meeting of the Academy. In 1990 and 2003 he was Guest Professor of Marketing at the University of California at Los Angeles (Anderson Graduate School of Management) where he taught marketing, planning and strategy. He also taught PhD-courses in Alicante, Helsinki, Vienna and Innsbruck. From 1997 to 2001 he was the Dean of the Department of Economics and vice-Vice Chancellor of the University of Groningen. As a Professor of Marketing he is also affiliated to the European Institute of Advanced Studies in Management (EIASM) in Brussels (Belgium). In 1999 he became a member of the Royal Netherlands Academy of Arts and Sciences.
The marketing field is changing rapidly nowadays. Important new themes, such as getting connected to customers, co-creation, and brand cultivation, are getting attention. In this course the aim to discuss the latest theoretical developments within the scientific marketing (management) literature.
Preliminary Programme Monday Nov. 26
TIME AND LOCATION PARTICIPATION FEE EIASM SCHOLARSHIPS APPLICATIONS
The EDEN Team EIASM - Rue FOSSÉ AUX LOUPS - 38 - BOX 3 - 1000 BRUSSELS - BELGIUM Tel: +32 2 226 66 69 Email: eden@eiasm.be
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