• INTRODUCING EDEN
• EDEN IN MARKETING
• PROGRAMME COORDINATOR
• FACULTY
• PROGRAMME OBJECTIVE
• ADDRESS(ES)
• PRACTICALITIES

For full information on the EDEN concept and benefits, please click here.

The programme in Marketing will include seminars on :

• Research Methods in Marketing and Management
• Consumer Research
• Building Models for Marketing Decisions
• Strategic Marketing Research
• Interpretive Research Methods
• Advanced Model Building in Marketing
• Meta-Analysis for Management Research
• Research Traditions in International Sales Management

Professor Peter Verhoef, University of Groningen

Professor Peter Verhoef, University of Groningen
Professor Stefan Wuyts, Tilburg University
Professor Thorsten Wiesel, University of Groningen
 

The marketing field is changing rapidly nowadays. Important new themes, such as getting connected to customers, co-creation, and brand cultivation, are getting attention. In this course the aim is to discuss the latest theoretical developments within the scientific marketing (management) literature.

The course is divided into five general themes: (1) Marketing Strategy, (2) Customer Management and Models, and (3) Innovation, (4) Networks, and (5) Competition.. In the first theme Prof. Verhoef will discuss topics such as market orientation and marketing’s influence within the firm. In the second theme Prof. Verhoef, will discuss marketing’s role within the firm and several topics within customer management, such as customer metrics, customer lifetime value, modeling customer behavior, and multi-channel customer management. Dr. Wuyts will discuss the extant literature on innovation in a marketing context and the role of interrelationships with firms and customers. In the fourth theme, he will discuss the role of networks and the analysis of these networks. Finally Prof. Leeflang will discuss scientific research on marketing strategy and competition.

The course will consist of both lectures and discussions of scientific assigned articles from leading marketing journals. During the lectures, there will be a variety of assignments and workgroup breaks. You are asked to read the articles up-front in order to get more vivid class discussions.

Research Presentations
At the end of each day, we will have a discussion of research of the PhD.-students. Based on their research interests, we have assigned students to the specific days/ professors. Students who will be presenting are asked the following:
- Provide a presentation of no more than 7-8 minutes.
- Use a maximum of 4 slides, where you lay-out your main research problem, your assumed contribution to the literature, the (conceptual) model, and the research methodology/design.

We will discuss your research in the class with the aim to improve your planned research

TIME AND LOCATION
The seminar will be held at the EIASM, BRUSSELS.
The programme will start on November 14, 2011 and is scheduled to end November 18, 2011

PARTICIPATION FEE
The participation fee is 1500 € (VAT Excluded). This fee includes participation to the seminar, the documents, lodging and full board.
Doctoral students will be assigned rooms for two.

Should you wish a single room, an extra fee of 25 € (VAT Excluded) per night will be charged to you.

Cancellations made before October 29, 2011 will be reimbursed with 10% deduction of the total fee. No reimbursement will be possible after this date.

EIASM SCHOLARSHIPS
The Institute offers a limited number of scholarships of 700 € each. Scholarships are strictly limited to students coming from an EIASM Institutional Member (the Academic Council). Allocation of the scholarships is entirely at the discretion of the European Institute.

APPLICATIONS
Interested doctoral students should register online (and add the required documents) no later than September 14, 2011. Besides doctoral students, other researchers may participate. The number of participants will be limited to create a stimulating environment. The selection among the applicants will be conducted by the Institute’s Faculty. They will review the following documents which should necessarily complement each application form:

• the applicant’s curriculum vitae demonstrating his/her capabilities of doing research ;
• a letter of recommendation of his/her local faculty supporting the application ;
• a two-page description of his/her doctoral research, indicating the general objectives.