The European Institute for Advanced Studies in Management (EIASM) and the European Marketing Academy (EMAC) in collaboration with KU Leuven and Vlerick Business School, are organising the 28th Colloquium for doctoral students in marketing. The colloquium will be held in Leuven, Belgium from Sunday, May 24 until Tuesday, May 26, 2015, immediately prior to the EMAC Conference 2015.
The deadline for submission is January 26, 2015.
Candidates should submit an abstract of the (planned) doctoral research, outlining the research problem against the existing literature, discussing the methodology and showing some initial empirical results (if applicable).
Abstracts must not be longer than:
In the submission process, candidates will also be asked to give some information about their vitae, following a specific format (the template to be used can be downloaded here). On this form, students should also indicate whether they apply:
- For the intermediate/advanced or for the beginners’ track based on the stage of their dissertation process.
The three tracks are:
- MARKETING RESEARCH. This track focuses on research methodologies and their applications to better understand marketing phenomena. Papers in this track will typically be more quantitative in nature, and will rely on the analysis of secondary data, field studies, or simulations. Target journals include Journal of Marketing Research (JMR), Marketing Science (MkS), International Journal of Research in Marketing, (IJRM), Management Science (MS), etc.
- MARKETING STRATEGY. Research in this track will mostly focus on firms’ decision-making and how to help managers optimize their marketing strategy. Papers in this track will typically be more managerial in nature, and will include, but are not restricted to, surveys, field studies, analysis of secondary data, meta-analysis, etc. Target journals include Journal of Marketing (JM), International Journal of Research in Marketing (IJRM), Journal of Service Research (JSR), etc,
- CONSUMER BEHAVIOR. This track focuses on consumers’ decision-making and the understanding of the psychological processes underlying such decisions. Papers in this track will typically involve lab experiments and/or qualitative studies. Target journals include Journal of Consumer Research (JCR), Journal of Consumer Psychology (JCP), Psychology and Marketing, etc.
Please pay attention to select the correct track when submitting!
The submissions will be evaluated by the chair-person and co-chairs of the Doctoral Colloquium.
The admitted proposals in each track will be made available to all participants in the corresponding track to allow everyone to prepare for the discussions.
Submission deadline: 26 January 2015
The Colloquium fee is 260 Eur and it includes:
Please keep in mind that the Colloquium and the Main Conference are separate events, with each one its submission deadline, registration fee and procedure. However, students accepted to participate in the colloquium and wishing to attend the EMAC Conference only have to pay 50 % of the conference fee. The remaining 50 % are covered by EMAC (details on how to benefit from this special discount will be available later).
For more information on the 44th EMAC Conference, please visit : http://www.emac2015.eu
Click HERE to download the EMAC 2015 DC Final Programme.
ADMINISTRATIONMs. Cristina Setyar - EIASM Conference Manager
EIASM - PASSAGE DU NORD - 19 - 1000 BRUSSELS - BELGIUM
Tel: +32 2 226 66 69 - Fax: +32 2 512 19 29