Marketing Research - Beginner's Track
Marketing Strategy - Intermediate/Advanced Track
Marketing Strategy - Beginner's Track
Consumer Behavior - Intermediate/Advanced Track
Consumer Behavior - Beginner's Track
The European Institute for Advanced Studies in Management (EIASM) and the European Marketing Academy (EMAC) in collaboration with Norwegian Business School, are organising the 29th Colloquium for doctoral students in marketing. The colloquium will be held in Oslo, Norway from Sunday, 22 May until Tuesday, 24 May 2016, immediately prior to the EMAC Conference 2016.
The deadline for submission is January 26, 2016 at 12 (noon) CET.
Candidates should submit an abstract of the (planned) doctoral research, outlining the research problem against the existing literature, discussing the methodology and showing some initial empirical results (if applicable).
Abstracts must be no shorter than 5 pages, and may go up to 7 pages maximum for the most advanced projects. Cover/title page, references, tables, figures if any are included in the maximum number of pages mentioned here. Please note that the name of the candidate and of the thesis advisor(s) (if already known) and contact details should appear on the first page of the abstract.
In order to allocate papers to the most appropriate track in terms of topic and advancement stage, candidates will be requested to send additional information by filling out this form: download here. Submit this document online where your CV is asked. No submission will be processed without it. NO CV required!
Papers will be grouped in three tracks by the faculty. Students are not requested to select a track upon submission.
- MARKETING RESEARCH. This track focuses on research methodologies and their applications to better understand marketing phenomena. Papers in this track will typically be more quantitative in nature, and will rely on the analysis of secondary data, field studies, or simulations.
- MARKETING STRATEGY. Research in this track will mostly focus on firms’ decision-making and how to help managers optimize their marketing strategy. Papers in this track will typically be more managerial in nature, and will include, but are not restricted to, surveys, field studies, analysis of secondary data, meta-analysis, etc.
- CONSUMER BEHAVIOR. This track focuses on consumers’ decision-making and the understanding of the psychological processes underlying such decisions. Papers in this track will typically involve lab experiments and/or qualitative studies.
The submissions will be evaluated by the chair-person and co-chairs of the Doctoral Colloquium.
The admitted proposals in each track will be made available to all participants in the corresponding track to allow everyone to prepare for the discussions.
Submission deadline: 26 January 2016 (12.00 noon CET)
The Colloquium fee is 260 Eur and it includes:
Please keep in mind that the Colloquium and the Main Conference are separate events, with each one its submission deadline, registration fee and procedure. However, students accepted to participate in the colloquium and wishing to attend the EMAC Conference only have to pay 50% of the conference fee. The remaining 50% are covered by EMAC (details on how to benefit from this special discount will be available later).
For more information on the 45th EMAC Conference, please visit : http://www.emac2016.org/
The programme can be downloaded HERE
Practical details: tba.
ADMINISTRATIONMs. Cristina Setyar - EIASM Conference Manager
EIASM - RUE FOSSÉ AUX LOUPS - 38 - BOX 3 - 1000 BRUSSELS - BELGIUM
Tel: +32 2 226 66 69 - Fax: