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OSLO, NORWAY, MAY 22-24, 2016

Arnaud De Bruyn (ESSEC Business School, France)


Marketing Research - Intermediate/Advanced Track
Chair: Ujwal Kayande ( Melbourne Business School, Australia )
Co-Chairs: Arvind Rangaswamy ( Penn State University, USA ), Anne ter Braak ( KU Leuven, Belgium )

Marketing Research - Beginner's Track       
Chair: Jaap Wieringa ( University of Groningen, The Netherlands )
Co-Chairs: Peter Ebbes ( HEC France ), Wagner Kamakura ( Rice University, USA )

Marketing Strategy - Intermediate/Advanced Track
Chair: Ajay Kohli ( Georgia Institute of Technology, USA ) 
Co-Chairs: Fred Selnes ( BI Norwegian Business School, Norway ), Kapil Tuli (Singapore Management University, Singapore )

Marketing Strategy - Beginner's Track           
Chair: Stefan Wuyts ( Koç University, Turkey )
Co-Chairs: Steven Seggie ( Özyeğin University, Turkey ), Kenneth Wathne ( Stavanger University, Norway )        

Consumer Behavior - Intermediate/Advanced Track                 
Chair: Stijn van Osselaer ( Cornell University, Johnson, USA )
Co-Chairs: Vicki Morwitz ( NYU, USA ), Eileen Fischer ( York University, USA )

Consumer Behavior - Beginner's Track
Chair: Steven Sweldens ( Erasmus University, The Netherlands )
Co-Chairs: David Dubois  ( INSEAD, France ), Elizabeth Cowley ( University of Sydney, Australia )


The European Institute for Advanced Studies in Management (EIASM) and the European Marketing Academy (EMAC) in collaboration with Norwegian Business School, are organising the 29th Colloquium for doctoral students in marketing. The colloquium will be held in Oslo, Norway from Sunday, 22 May until Tuesday, 24 May 2016, immediately prior to the EMAC Conference 2016.

The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the broad field of marketing will be considered.

The colloquium will mostly proceed in parallel tracks based on the topical and/or methodological angle of participants' work as well as on the stage of the dissertation process. Students will discuss their work with their fellow students and with three track faculty, who are renowned experts in the field. Doctoral students in different stages of their dissertation process can apply for participation in the doctoral colloquium.

The doctoral colloquium will be held in a collaborative, open and friendly atmosphere. In respect to this philosophy, participants are required to attend the entire colloquium. All participants will receive a certificate of attendance.


The deadline for submission is January 26, 2016 at 12 (noon) CET.

Candidates should submit an abstract of the (planned) doctoral research, outlining the research problem against the existing literature, discussing the methodology and showing some initial empirical results (if applicable).

Abstracts must be no shorter than 5 pages, and may go up to 7 pages maximum for the most advanced projects. Cover/title page, references, tables, figures if any are included in the maximum number of pages mentioned here. Please note that the name of the candidate and of the thesis advisor(s) (if already known) and contact details should appear on the first page of the abstract.

In order to allocate papers to the most appropriate track in terms of topic and advancement stage, candidates will be requested to send additional information by filling out this form: download here. Submit this document online where your CV is asked. No submission will be processed without it. NO CV required!

Papers will be grouped in three tracks by the faculty. Students are not requested to select a track upon submission.

- MARKETING RESEARCH. This track focuses on research methodologies and their applications to better understand marketing phenomena. Papers in this track will typically be more quantitative in nature, and will rely on the analysis of secondary data, field studies, or simulations. 

- MARKETING STRATEGY. Research in this track will mostly focus on firms’ decision-making and how to help managers optimize their marketing strategy. Papers in this track will typically be more managerial in nature, and will include, but are not restricted to, surveys, field studies, analysis of secondary data, meta-analysis, etc. 

- CONSUMER BEHAVIOR. This track focuses on consumers’ decision-making and the understanding of the psychological processes underlying such decisions. Papers in this track will typically involve lab experiments and/or qualitative studies.

Each track will be divided into a Beginner’s and an Intermediate/Advanced Track. Students selected for the Beginner’s Tracks will have an hour to present their work and research ideas, whereas students selected for the Intermediate/Advanced Track will have an hour and a half.

The submissions will be evaluated by the chair-person and co-chairs of the Doctoral Colloquium.

The admitted proposals in each track will be made available to all participants in the corresponding track to allow everyone to prepare for the discussions.



Submission deadline: 26 January 2016 (12.00 noon CET)
Notification: as of 14 March 2016


The Colloquium fee is 260 Eur and it includes:

* participation in the doctoral colloquium
* coffee breaks and lunches
* one dinner.

Participants have to register to the Colloquium via a special link that will be communicated after notification of acceptance.

Registration is required for students to participate in the Colloquium. The Colloquium is a closed event. Only the students who submitted a paper and whose paper has been accepted for presentation are allowed to attend.


Please keep in mind that the Colloquium and the Main Conference are separate events, with each one its submission deadline, registration fee and procedure. However, students accepted to participate in the colloquium and wishing to attend the EMAC Conference only have to pay 50% of the conference fee. The remaining 50% are covered by EMAC (details on how to benefit from this special discount will be available later).

For more information on the 45th EMAC Conference, please visit : http://www.emac2016.org/


The programme can be downloaded HERE


Practical details: tba.




Ms. Cristina Setyar - EIASM Conference Manager
Tel: +32 2 226 66 69 - Fax:
Email: setyar@eiasm.be