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Arnaud De Bruyn (ESSEC Business School, France)


Marketing Research - Intermediate/Advanced
Chair: Arvind Rangaswamy (Penn State University, USA)
Co-Chairs: P.K. Kannan (University of Maryland, USA); Fred Selnes ((BI Norwegian Business School, Norway)

Marketing Research - Beginner
Chair: Kapil Tuli (Singapore Management University, Singapore)
Co-Chairs: Katrijn Gielens (University of North Carolina, USA) ; Aurélie Lemmens (Tilburg University, The Netherlands)

Marketing Strategy - Intermediate/Advanced
Chair: Gary Lilien, (Penn State University, USA)
Co-Chairs: Raji Srinivasan (University of Texas at Austin, USA) ; Christophe Van den Bulte (University of Pennsylvania, Wharton, USA); Ajay Kohli (Georgia Institute of Technology, USA)

Marketing Strategy - Beginner
Chair: Kenneth Wathne (Stavanger University, Norway)
Co-Chairs: Steven Seggie (Özyeğin University, Turkey) ; David Griffith ( Lehigh University, USA)

Consumer Behavior - Intermediate/Advanced
Chair: Stijn van Osselaer (Cornell University, Johnson, USA)
Co-Chairs: Vicki Morwitz (NYU, USA) ; Eileen Fischer (York University, Canada)

Consumer Behavior - Beginner        
Chair: Steven Sweldens (Erasmus University, The Netherlands)
Co-Chairs: Elizabeth Cowley (University of Sidney, Australia) ; Yangjie Gu (HEC Paris, France)



The European Institute for Advanced Studies in Management (EIASM) and the European Marketing Academy (EMAC) in collaboration with The University of Groningen, are organising the 30th Colloquium for doctoral students in marketing.

The Colloquium will be held in Groningen, The Netherlands, from Sunday, 21 May until Tuesday, 23 May 2017, immediately prior to the EMAC 2017 Annual Conference.

The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the broad field of marketing will be considered.

The Colloquium will mostly proceed in parallel tracks based on the topical and/or methodological angle of participants' work as well as on the stage of the dissertation process. Students will discuss their work with their fellow students and with three track faculty, who are renowned experts in the field. Doctoral students in different stages of their dissertation process can apply for participation in the doctoral colloquium.

The Doctoral Colloquium will be held in a collaborative, open and friendly atmosphere. In respect to this philosophy, participants are required to attend the entire Colloquium.

All participants will receive a certificate of attendance.


The deadline for submission is January 25, 2017 (noon CET Time)

Candidates should submit an abstract of the (planned) doctoral research, outlining the research problem against the existing literature, discussing the methodology and showing some initial empirical results (if applicable).

Abstracts must be no shorter than 5 pages, and may go up to 7 pages maximum for the most advanced projects. Cover/title page, references, tables, figures if any are included in the maximum number of pages mentioned here.

Please note that the name of the candidate and of the thesis advisor(s) (if already known) and contact details should appear on the first page of the abstract.

In order to allocate papers to the most appropriate track in terms of topic and advancement stage, and to better balance the number of submissions across tracks, candidates will be requested to send additional information by filling out a questionnaire. 

When the questionnaire is completed, candidates should submit their abstract via the submission link indicated at the end of the questionnaire. 

No submission will be processed without the questionnaire filled out and the asbtract
. NO CV is required.

Papers will be grouped in three different tracks by the faculty (Marketing Research, Marketing Strategy, Consumer Behavior). Students are not requested to select a track upon submission.

Each track will be divided into a Beginner’s and an Intermediate/Advanced Track. Students selected for the Beginner’s Tracks will have an hour to present their work and research ideas, whereas students selected for the Intermediate/Advanced Track will have an hour and a half.

The submissions will be evaluated by the chair-person and co-chairs of the Doctoral Colloquium.

The admitted proposals in each track will be made available to all participants in the corresponding track to allow everyone to prepare for the discussions.

Once you will have filled out the questionnaire, you will be redirected to the EIASM submission page and you will need to login to your EIASM profile. In case you do not have one, please create it HERE before going to the questionnaire page (below).


Submission deadline: January 25, 2017 (12.00 noon CET)
Notification: Mid-March 2017


The Colloquium fee is 260 Euros and includes:

* participation in the doctoral colloquium
* coffee breaks and lunches
* one group dinner.

Participants have to register to the Colloquium via a special link that will be communicated after notification of acceptance.

Registration is required for students to participate in the Colloquium. The Colloquium is a closed event. Only the students who submitted a paper and whose paper has been accepted for presentation are allowed to attend.


Please keep in mind that the Colloquium and the Main Conference are separate events, with each one its submission deadline, registration fee and procedure.

However, students accepted to participate in the colloquium and wishing to attend the EMAC Conference only have to pay 50% of the conference fee. The remaining 50% are covered by EMAC (details on how to benefit from this special discount will be available later).

For more information on the 46th EMAC Conference, please visit the conference website.


The programme can be downloaded HERE


DC Venue

Het Kasteel, Melkweg 1, 9718 EP Groningen, the Netherlands




Ms. Anne-Laure Marteaux - EIASM Conference Manager
Tel: +32 2 226 66 67 - Fax: +32 2 512 19 29
Email: anne-laure.marteaux@eiasm.be