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GLASGOW, U.K, MAY 27-29, 2018


Arnaud De Bruyn (ESSEC Business School, France)


Marketing Research - Intermediate/Advanced
Chair: Arvind  Rangaswamy (PennState University, USA)
Co-chairs: Els Gijsbrechts (Tilburg University, Netherlands)
                P. K. Kannan (University of Maryland, USA)

Marketing Research - Beginner
Chair: Kapil Tuli (Singapore Management University, Singapore)
Co-chair(s): Katrijn Gielens (UNC Kenan-Flagler Business School, USA)
                  Girish Mallapragada (Kelley School of Business, Indiana University (Bloomington))

Marketing Strategy - Intermediate/Advanced
Chair: Ajay Kohli (Georgia Institute of Technology, USA)
Co-chairs: Raji Srinivasan (University of Texas at Austin, USA)
                Michael Haenlein (ESCP Europe, Germany)

Marketing Strategy - Beginner
Chair: Stefan Wuyts (Koç University, Turkey)  
Co-chairs: Kenneth Wathne (Stavanger University, Norway)
                Steven Seggie (ESSEC Business School, France)
Consumer Behavior - Intermediate/Advanced
Chair: Stijn van Osselaer (Johnson at Cornell University, USA)
Co-chairs: Vicki Morwitz (NYU, USA)      
                Eileen Fischer (York University, Canada) 
Consumer Behavior - Beginner
Chair: Steven Sweldens (Erasmus University, Netherlands)
Co-chairs: Elizabeth Cowley (University of Sydney, Australia)
                Bart De Langhe (ESADE, Spain)                  


The European Institute for Advanced Studies in Management (EIASM) and the European Marketing Academy (EMAC) in collaboration with the University of Strathclyde, are organising the 31th Colloquium for doctoral students in marketing.

The Colloquium will be held in Glasgow, UK, on May 27-29, 2018 prior to the 47th EMAC Annual Conference.

The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the broad field of marketing will be considered.

The Colloquium will mostly proceed in parallel tracks based on the topical and/or methodological angle of participants' work as well as on the stage of the dissertation process. Students will discuss their work with their fellow students and with three track faculty, who are renowned experts in the field. Doctoral students in different stages of their dissertation process can apply for participation in the doctoral colloquium.

The Doctoral Colloquium will be held in a collaborative, open and friendly atmosphere. In respect to this philosophy, participants are required to attend the entire Colloquium.

Certificate of attendance should be requested by sending an e-mail to Anne-Laure Marteaux


Candidates should submit an abstract of the (planned) doctoral research, outlining the research problem against the existing literature, discussing the methodology and showing some initial empirical results (if applicable).

Abstracts must be no shorter than 5 pages, and may go up to 7 pages maximum for the most advanced projects. Cover/title page, references, tables, figures if any are included in the maximum number of pages mentioned here.

The name of the candidate and of the thesis advisor(s) (if already known) and contact details should appear on the first page of the abstract.

Papers will be grouped in three different tracks by the faculty (Marketing Research, Marketing Strategy, Consumer Behavior). Each track will be divided into a Beginner’s and an Intermediate/Advanced Track.

In order to allocate papers to the most appropriate track in terms of topic and advancement stage, and to better balance the number of submissions across tracks, candidates will be requested to send additional information by filling out a questionnaire.

Application Process:

  1. In case you do not have an EIASM profile, create it HERE
  2. Complete the questionnaire HERE
  3. Submit your abstract via the EIASM paper submission page (the link is also indicated at the end of the above questionnaire)

No submission will be processed without the questionnaire filled out and the abstract. NO CV is required.

The submissions will be evaluated by the chair-person and co-chairs of the Doctoral Colloquium.

The admitted proposals in each track will be made available to all participants in the corresponding track to allow everyone to prepare for the discussions.

Students selected for the Beginner’s Tracks will have an hour to present their work and research ideas, whereas students selected for the Intermediate/Advanced Track will have an hour and a half.


Submission deadline: January 24, 2018 15:00 CET Time
Notification: Mid-March 2018


The Colloquium fee is 260 Euros and includes:

* participation in the doctoral colloquium
* coffee breaks and lunches
* one group dinner.

Participants have to register to the Colloquium via a special link that will be communicated after notification of acceptance.

Registration is required for students to participate in the Colloquium. The Colloquium is a closed event. Only the students who submitted a paper and whose paper has been accepted for presentation are allowed to attend.


Please keep in mind that the Colloquium and the Main Conference are separate events, with each one its submission deadline, registration fee and procedure.

However, students accepted to participate in the colloquium and wishing to attend the EMAC Conference only have to pay 50% of the conference fee. The remaining 50% are covered by EMAC (details on how to benefit from this special discount will be sent to the accepted students).

For more information on the 47th EMAC Conference, please visit the conference website: http://www.emac-2018.org




DC Venue

Strathclyde Business School (SBS)
Stenhouse Wing, Level 1
University of Strathclyde
199 Cathedral Street
G4 0QU






Ms. Anne-Laure Marteaux - EIASM Conference Manager
Tel: +32 2 226 66 67 - Fax:
Email: anne-laure.marteaux@eiasm.be