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ONLINE JUNE 30, 2021
Covid19 - Update

At EIASM, the necessary actions and precautions are being taken to ensure a safe environment for our activities, faculty and participants.

Consequently, we have decided to postpone the face-to-face MSAR 2021 to 2022 because of the coronavirus pandemic and instead offer a

virtual program this year.

The 2022 conference will of course take place in the very nice city of Pisa. 

The Virtual program of the 30 June online event will follow soon



Scuola Superiore Sant’Anna, Pisa - Italy

Lino Cinquini is Professor of Management Accounting at the Institute of Management, Sant’Anna School of Advanced Studies of Pisa (Italy). His research areas are Management Accounting, Cost management, Strategic Management Accounting and Performance measurement in private and public sector. He is Editor-in-Chief of Journal of Management and Governance and currently a member of the Editorial Board of Journal of Accounting and Organizational Change and Qualitative Research in Accounting and Management. He is also Research Board Member of the Chartered Institute of Management Accountants (CIMA: UK).

Personal Homepage: https://www.santannapisa.it/it/lino-cinquini


Scuola Superiore Sant’Anna, Pisa - Italy

Andrea Tenucci is Associate Professor of Management Accounting at the Institute of Management, Sant’Anna School of Advanced Studies of Pisa (Italy). He got the Ph.D. in Business Economics at the University of Pisa in 2007. He has been visiting the University of Edinburgh (Scotland) and Aarhus School of Business (Denmark). His main fields of research are cost accounting and management in servitizing contexts, strategic management accounting, performance measurement and accounting history. He is furthermore doing research on the interface between management accounting and Integrated Reporting.

Personal Homepage: https://www.santannapisa.it/en/andrea-tenucci



We gratefully acknowledge the support of 



Professor, Chair in Operations Strategy, Aston Business School - UK

Professor Baines is a leading international authority on servitization and spends much of his time working hands-on with both global and local manufacturing companies to understand servitization in practice and help to transform businesses. At Aston Professor Baines holds responsibility for leading the Aston Centre for Servitization Research and Practice. This is a global activity pioneering research, community development, and education on servitization. He is also the Head of the Operations and Information Management Group, and member of the Business School Executive. Prior to joining Aston he led the Manufacturing Systems Centre at Cranfield; the Product-Service Systems (PSS) theme of the EPSRC sponsored IMRC (Innovative Manufacturing Research Centre); and was a co-creator and Technical Director of the Boeing Centre in IVHM (technology systems for asset management).

Source: https://www2.aston.ac.uk/aston-business-school/research/departments/oim/department-members/tim-baines

Andrea GOMBAC 
CTO at Ricoh - Italy

Andrea Gombac leads the end-to-end Customer Service Delivery and Professional Services for RICOH’s lines of business in Italy, including Office Printing, IT Services, Commercial and Industrial Printing. Andrea is an innovation driven executive with over 20 years of experience in business development, presale, customer service and digital transformation with industry leaders in the ICT market. In the last few years, Andrea has focussed on data-driven approaches to manage Service Operations and has collaborated with the University of Florence and Lucerne University of Applied Sciences and Arts (Hochschule Luzern) to apply the Data-2-Action framework on printing operations. Current areas of interest include reshaping the role of a service organization in the context of platform business models, servitization of product-centric business models, and applying blockchain technologies and digital twins to augment service capabilities.

Source: https://www.linkedin.com/in/andreagombac/?originalSubdomain=it

Christopher D. ITTNER 
EY Professor of Accounting, The Wharton School, University of Pennsylvania - USA

Professor Ittner received his BS from California State University, Long Beach, his MBA from UCLA, and a Doctorate in Business Administration from Harvard University. Professor Ittner’s research focuses on the design, implementation, and performance consequences of performance measurement, cost management, and enterprise risk management systems. His articles have been published in the Harvard Business Review and leading academic accounting, marketing, and operations management journals. He is an editor of The Accounting Review, and has served as senior editor at Production and Operations Management and associate editor for Accounting, Organizations and Society, Management Science, and several other academic journals. His work on the association between customer satisfaction measures and financial performance received the American Accounting Association’s Notable Contribution to Management Accounting Literature Award.

Source: https://accounting.wharton.upenn.edu/profile/ittner/

Professor of Management Control, Copenhagen Business School - Denmark

Jan Mouritsen’s research is oriented towards understanding the role of Management Technologies and Management Control in various organisational and social contexts. He focuses on empirical research and attempts to develop new ways of understanding the role and effects of controls and financial information in organisations and society. He is interested in translations and interpretations made of (numerical) representations (e.g. as in budgets, financial reports, non-financial indicators and profitability analysis) throughout the contexts they help to illuminate. His interests include Intellectual Capital and Knowledge Management, Technology Management, Operations Management, New Accounting and Management Control. Jan Mouritsen is currently editorial board member of a series of academic journals in the various areas of management and business research including accounting, operations management, IT and knowledge management.

Source: www.cbs.dk/en/staff/jmom


The Manufacturing and Service Accounting Research (MSAR) is a biennial conference at which worldwide scholars, researchers and practitioners debate on control, cost and performance management related issues in a wide range of business organizations, both in manufacturing and service. Previous conferences have been held in Eindhoven (1993), Bruges (1995), Edinburgh (1997), Kolding (1999), Pisa (2001), Twente (2003), Tampere (2005), Trento (2007), Münster (2009), Ghent (2010), Helsinki (2012), Copenhagen (2014), Lisbon (2016) and Oslo (2018).

The virtual-2021 MSAR meeting is organized as a consequence of the COVID 19 crisis and the postponement of the face-to-face event, which originally scheduled in 2020 and now rescheduled in 2022. It continues and evolves themes established in previous conferences, and explicitly acknowledges and addresses the service dimension in business environment as a relevant area for the accounting research perspective.

The virtual-2021 MSAR meeting is a 3-hour event during which the attendees will listen keynote speeches and then will have the chance to interact, discuss and be engaged.

The virtual meeting is jointly organized by EIASM and the Institute of Management of the Scuola Superiore Sant’Anna of Pisa.



Details on fees and registration link will be available in due course.



Ms. Graziella Michelante - EIASM Conference Manager
EIASM - Passage du Nord 19 - 1000 Brussels - BELGIUM
Tel: +32 2 226 66 62 
Email: michelante@eiasm.be