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MADRID, SPAIN, MAY 23-25, 2021

For 2021, EMAC DC will feature parallel tracks for each of the Beginners Tracks


Kapil Tuli (Singapore Management University, Singapore)


Marketing Research - Beginner
Chair: Katrijn Gielens (UNC Kenan-Flagler Business School, USA)
Co-chair(s): Renana Peres (The Hebrew University of Jerusalem, Israel)
                   Kelly Hewett (
The University of Tennessee,USA)

Marketing Research- Beginner
Chair: Yakov Bart (Northeastern University, USA)
Christian Schulze (Frankfurt School of Finance and Management)
                Aurélie Lemmens (Erasmus University Rotterdam)

Marketing Research - Intermediate/Advanced
Chair: Els Gijsbrechts (Tilburg University, the Netherlands)
P. K. Kannan (University of Maryland, USA)
                Thomas Otter (Goethe University Frankfurt, Germany)                  

Marketing Strategy - Beginner
Chair: Stefan Wuyts (The Pennsylvania State University, USA) 
Co-chairs: Kenneth Wathne (Stavanger University, Norway)
                 Steven Seggie (ESSEC Business School, France)

Marketing Strategy- Beginner
Gaia Rubera (University of Bocconi, Italy)
 Deepa Chandrashekaran (The University of Texas at San Antonio, USA)
  Abhishek Borah (INSEAD, France)

Marketing Strategy - Intermediate/Advanced
Chair: Ajay Kohli (Georgia Institute of Technology, USA)
Jenny van Doorn ( University of Groningen, Netherlands)
Detelina Marinova (University of Missouri, USA)

Consumer Behavior - Beginner
Chair: Steven Sweldens (Erasmus University, Netherlands)
Co-chairs: Alixandra Barash (NYU Stern School of Business & INSEAD)
Robert Smith (Tilburg University)

Consumer Behavior- Beginner
Chair: Mario Pandelaere (Virginia Tech, USA)
Nailya Ordabayeva (Boston College, USA)
Christoph Fuchs (Technical University of Munich)                                           

Consumer Behavior - Intermediate/Advanced
Chair: Stijn van Osselaer (Johnson at Cornell University, USA)
Co-chairs: Vicki Morwitz (Columbia University, USA)      
                 Eileen Fischer ( York University, Canada) 



The European Institute for Advanced Studies in Management (EIASM) and the European Marketing Academy (EMAC) in collaboration ESIC Business and Marketing School, are organising the EMAC 2021 Colloquium for doctoral students in marketing.

The Colloquium will be held in online in Madrid, Spain, on May 23-25, 2021 prior to the online EMAC Annual Conference 2021.

The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the broad field of marketing will be considered.

The Colloquium will mostly proceed in parallel tracks based on the topical and/or methodological angle of participants' work as well as on the stage of the dissertation process. Students will discuss their work with their fellow students and with three track faculty, who are renowned experts in the field. Doctoral students in different stages of their dissertation process can apply for participation in the doctoral colloquium.

The Doctoral Colloquium will be held in a collaborative, open and friendly atmosphere. In respect to this philosophy, participants are required to attend the entire Colloquium. 

Certificate of attendance should be requested by sending an e-mail to Anne-Laure Marteaux


Candidates should submit an abstract of the (planned) doctoral research, outlining the research problem against the existing literature, discussing the methodology and showing some initial empirical results (if applicable).

Abstracts must be in English, font size 11 or 12 and no shorter than 5 pages, and may go up to 7 pages maximum for the most advanced projects. Cover/title page, references, tables, figures if any are included in the maximum number of pages mentioned here.

The name of the candidate and of the thesis advisor(s) (if already known) and contact details should appear on the first page of the abstract.

Papers will be grouped in three different tracks by the faculty (Marketing Research, Marketing Strategy, Consumer Behavior). Each track will be divided into a Beginner’s and an Intermediate/Advanced Track.

In order to allocate papers to the most appropriate track in terms of topic and advancement stage, and to better balance the number of submissions across tracks, candidates will be requested to send additional information by filling out a questionnaire.

Application Process:

In order to submit your abstract, please go to the EMAC Doctoral Colloquium 2021 submission page

Before submitting, please follow the instructions on how to submit your abstract to the EMAC Doctoral Colloquium 2021.

The submissions will be evaluated by the chair-person and co-chairs of the Doctoral Colloquium.

The admitted proposals in each track will be made available to all participants in the corresponding track to allow everyone to prepare for the discussions.

Students will have an hour to present their work and research ideas (Beginners and Advanced Tracks)


Submission deadline: 20 January 2021 (15:00 CET Time)

Notification: Mid-March 2021


Doctoral Colloquium Fee:150€ (VAT  included)

Registration is required for students to participate in the Colloquium. The Colloquium is a closed event. Only the students who submitted a paper and whose paper has been accepted for presentation are allowed to attend.

Cancellation policy

  • Cancellation requests must be sent by e-mail to the Conference Secretariat: emac@eiasm.be
  • Cancellations received by July 20, 2021 (midnight CET Time)  will be refunded, minus an administration fee of 80€.  After July 20, 2021 no refunds will be granted.
  • Delegates who do not cancel and do not attend will not be refunded.



Please keep in mind that the Colloquium and the Main Conference are separate events, with each one its submission deadline, registration fee and procedure.

However, students accepted to participate in the colloquium and wishing to attend the EMAC Conference only have to pay 50% of the conference fee. The remaining 50% are covered by EMAC (details on how to benefit from this special discount will be sent to the accepted students).

For more information on the EMAC 2021 Conference, please visit the conference website: http://www.emac2021conference.org





Ms. Anne-Laure Marteaux - EIASM Conference Manager
Tel: +32 2 226 66 67 - Fax: +32 2 512 19 29
Email: anne-laure.marteaux@eiasm.be