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PISA, ITALY, JUNE 29 - JULY 1, 2022


We gratefully acknowledge the support of 


Scuola Superiore Sant’Anna, Pisa - Italy

Lino Cinquini is Professor of Management Accounting at the Institute of Management, Sant’Anna School of Advanced Studies of Pisa (Italy). His research areas are Management Accounting, Cost management, Strategic Management Accounting and Performance measurement in private and public sector. He is Editor-in-Chief of Journal of Management and Governance and currently a member of the Editorial Board of Journal of Accounting and Organizational Change and Qualitative Research in Accounting and Management. He is also Research Board Member of the Chartered Institute of Management Accountants (CIMA: UK).

Personal Homepage: https://www.santannapisa.it/it/lino-cinquini


Scuola Superiore Sant’Anna, Pisa - Italy

Andrea Tenucci is Associate Professor of Management Accounting at the Institute of Management, Sant’Anna School of Advanced Studies of Pisa (Italy). He got the Ph.D. in Business Economics at the University of Pisa in 2007. He has been visiting the University of Edinburgh (Scotland) and Aarhus School of Business (Denmark). His main fields of research are cost accounting and management in servitizing contexts, strategic management accounting, performance measurement and accounting history. He is furthermore doing research on the interface between management accounting and Integrated Reporting.

Personal Homepage: https://www.santannapisa.it/en/andrea-tenucci



Professor, Chair in Operations Strategy, Aston Business School - UK

Professor Baines is a leading international authority on servitization and spends much of his time working hands-on with both global and local manufacturing companies to understand servitization in practice and help to transform businesses. At Aston Professor Baines holds responsibility for leading the Aston Centre for Servitization Research and Practice. This is a global activity pioneering research, community development, and education on servitization. He is also the Head of the Operations and Information Management Group, and member of the Business School Executive. Prior to joining Aston he led the Manufacturing Systems Centre at Cranfield; the Product-Service Systems (PSS) theme of the EPSRC sponsored IMRC (Innovative Manufacturing Research Centre); and was a co-creator and Technical Director of the Boeing Centre in IVHM (technology systems for asset management).

Source: https://www2.aston.ac.uk/aston-business-school/research/departments/oim/department-members/tim-baines


Professor of Management Accounting, London School of Economics and Political Science - UK

Professor Alnoor Bhimani is a Professor of Management Accounting, and the Founding Director of ‘LSE Entrepreneurship’ at the London School of Economics (LSE). He holds an Undergraduate degree from King’s College London UK, an MBA from Cornell University USA. He has also obtained a PhD from London School of Economics UK. He is a Chartered Professional Accountant from Canada. His academic work and research interests include management accounting in the digital economy, international comparative financial management, strategic finance, the socio-cultural analysis of accounting systems and aspects of globalisation, governance and financial management, entrepreneurship and economic growth. He has authored over 100 publications including bestselling books in financial management, technology and digitisation.


Andrea GOMBAC 
CTO at Ricoh - Italy
Andrea Gombac leads the end-to-end Customer Service Delivery and Professional Services for RICOH’s lines of business in Italy, including Office Printing, IT Services, Commercial and Industrial Printing. Andrea is an innovation driven executive with over 20 years of experience in business development, presale, customer service and digital transformation with industry leaders in the ICT market. In the last few years, Andrea has focussed on data-driven approaches to manage Service Operations and has collaborated with the University of Florence and Lucerne University of Applied Sciences and Arts (Hochschule Luzern) to apply the Data-2-Action framework on printing operations. Current areas of interest include reshaping the role of a service organization in the context of platform business models, servitization of product-centric business models, and applying blockchain technologies and digital twins to augment service capabilities.

Source: https://www.linkedin.com/in/andreagombac/?originalSubdomain=it

Christopher D. ITTNER
EY Professor of Accounting, The Wharton School, University of Pennsylvania - USA

Professor Ittner received his BS from California State University, Long Beach, his MBA from UCLA, and a Doctorate in Business Administration from Harvard University. Professor Ittner’s research focuses on the design, implementation, and performance consequences of performance measurement, cost management, and enterprise risk management systems. His articles have been published in the Harvard Business Review and leading academic accounting, marketing, and operations management journals. He is an editor of The Accounting Review, and has served as senior editor at Production and Operations Management and associate editor for Accounting, Organizations and Society, Management Science, and several other academic journals. His work on the association between customer satisfaction measures and financial performance received the American Accounting Association’s Notable Contribution to Management Accounting Literature Award.

Source: https://accounting.wharton.upenn.edu/profile/ittner/

Professor of Management Control, Copenhagen Business School - Denmark

Jan Mouritsen’s research is oriented towards understanding the role of Management Technologies and Management Control in various organisational and social contexts. He focuses on empirical research and attempts to develop new ways of understanding the role and effects of controls and financial information in organisations and society. He is interested in translations and interpretations made of (numerical) representations (e.g. as in budgets, financial reports, non-financial indicators and profitability analysis) throughout the contexts they help to illuminate. His interests include Intellectual Capital and Knowledge Management, Technology Management, Operations Management, New Accounting and Management Control. Jan Mouritsen is currently editorial board member of a series of academic journals in the various areas of management and business research including accounting, operations management, IT and knowledge management.

Source: www.cbs.dk/en/staff/jmom



The Manufacturing and Service Accounting Research (MSAR) is a biennial conference at which worldwide scholars, researchers and practitioners debate on control, cost and performance management related issues in a wide range of business organizations, both in manufacturing and service. Previous conferences have been held in Eindhoven (1993), Bruges (1995), Edinburgh (1997), Kolding (1999), Pisa (2001), Twente (2003), Tampere (2005), Trento (2007), Münster (2009), Ghent (2010), Helsinki (2012), Copenhagen (2014), Lisbon (2016), Oslo (2018) and due to the COVID health situation, a special Webinar session in 2021.




The conference will include different types of research pertinent to the conference title. All research methodologies - either quantitative, qualitative or mixed method - are welcome.

Papers on the following topics are welcomed but not limited to:

  • The design, implementation, and use of new management accounting and management control techniques and methods;
  • The role of management control and performance management systems in enhancing servitization, innovation, and entrepreneurship and new ventures in the new economic environment after COVID-19 outbreak;
  • Management accounting and control aspects and support of existing and new business models;
  • The role of management accounting, control and performance management systems in manufacturing and service contexts characterized by digital technologies;
  • Performance metrics, management accounting and control in Industry 4.0.
  • The roles and implications of business analytics and management accounting and control techniques in e-commerce and online business models;
  • The use of management accounting and control systems in R&D, Supply Chain Management, (service) production, and the marketing and sales function;
  • The design and use of management accounting and control techniques and approaches in people businesses, not-for-profit organizations, and public-sector organizations;
  • The use of management accounting and control systems in relation to organizational behavioral change, human resource management, and knowledge management;
  • Methodological advances and novelties in researching the operational processes of manufacturing and service organizations.

All authors are expected to act as discussants for other papers.

Full papers intended for presentation at

the concurrent sessions 
the PhD and early-career track

should be submitted


April 15, 2022 (midnight GMT)

Please click HERE to submit

(You will be requested to select either "concurrent sessions" or "PhD track")  

Papers should be submitted ONLY through this website!!!


Guidelines for submission of your full paper :
12 points font size - single spaced - max file size 25 pages - 2048 KB max. - pdf format
Please indicate 3 to 6 key words as part of the abstract.
All papers need to include a Structured Abstract as mentioned HERE 


A Special Issue on the international journal Qualitative Research in Accounting & Management (QRAM) will be launched on the topics of this conference. More details about the Call for Papers will be soon available on this page. 



Sant’Anna School of Advanced Studies
Institute of Management

(Google map)
Piazza Martiri della Libertà, 33

56127 Pisa (Italy)


The academic programme of the conference will start on Wednesday, June 29, 2022 at 14:00; registration is open from 12:00. The conference is scheduled to end at approximately 13:00 on Friday, July 1.


We suggest either one of the Hotels in the city center from where it is 10-15 minute walk to reach the conference venue. Nice B&B can be found around the School.

Hotels in the surroundings are:

4 stars Hotels:

Hotel Relais dell’orologio
Hotel Bologna
Grand Hotel Duomo

3 stars Hotels:

Hotel Di Stefano
Royal Victoria Hotel
Hotel Novecento
Hotel Villa Kinzica
Hotel Verdi
Hotel Francesco
Hotel Leonardo



By plane

The Galileo Galilei International Airport of Pisa has daily connections with Milan, Rome, London, Paris and many other Italian and European cities. Alitalia and many low-cost airlines have daily flights to and from Pisa Airport.

From the airport, you can reach the School by:

  • Taxi (recommended) – in about 15 minutes.
  • PISAMOVER – The Pisamover reaches the Pisa Central Train Station in about 3 minutes (for directions from the station to the school, see the “By Train” section).
  • Bus - Line Verdi 3 reaches the Pisa Central Train Station in about 10 minutes (for directions from the station to the school, see the “By Train” section).

By train

Pisa’s Central Train Station is connected to major cities in Italy and Europe by way of the Florence, Turin-Genoa, and Rome routes.

From the station, the school can be reached by:

  • Bus – Linea 4 in about 15 minutes. The stop is “Largo San Zeno." When you get off the bus, walk down Via San Zeno, turn left for Piazza Martiri della Libertà. An alternative is Linea 13 in 10 minutes bus plus 8 minutes walk.
  • Taxi – in about 5 minutes

By car

Take Motorway A12 (Genova – Rosignano) - "Pisa Nord” Exit. Take the Strada Statale n.1 Aurelia Nord. When you reach “Madonna dell’Acqua,” take Via Aurelia. Turn left at the traffic light on to Viale delle Cascine. Continue straight on Via Contessa Matilde and Via del Brennero. Follow the signs for “Scuola Sant’Anna.” You’ll pass under the old city gate and reach Largo San Zeno, where you’ll find a parking lot (for a fee). Leave the car in the parking lot, turn left for Piazza Martiri della Libertà.

If the parking lot is full or if you’re looking for free parking, continue on Via del Brennero. After the roundabout, you’ll find a large free parking lot to your left with frequent shuttle buses to the old city center (on wednesday and saturday morning there is a market there and it is not allowed to park).



Details on fees and registration link will be available in due course.



Ms. Graziella Michelante - EIASM Conference Manager
EIASM - Passage du Nord 19 - 1000 Brussels - BELGIUM
Email: michelante@eiasm.be