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PISA, ITALY, JUNE 29 - JULY 1, 2022


We gratefully acknowledge the support of 


Scuola Superiore Sant’Anna, Pisa - Italy

Lino Cinquini is Professor of Management Accounting at the Institute of Management, Sant’Anna School of Advanced Studies of Pisa (Italy). His research areas are Management Accounting, Cost management, Strategic Management Accounting and Performance measurement in private and public sector. He is Editor-in-Chief of Journal of Management and Governance and currently a member of the Editorial Board of Journal of Accounting and Organizational Change and Qualitative Research in Accounting and Management. He is also Research Board Member of the Chartered Institute of Management Accountants (CIMA: UK).

Personal Homepage: https://www.santannapisa.it/it/lino-cinquini


Scuola Superiore Sant’Anna, Pisa - Italy

Andrea Tenucci is Associate Professor of Management Accounting at the Institute of Management, Sant’Anna School of Advanced Studies of Pisa (Italy). He got the Ph.D. in Business Economics at the University of Pisa in 2007. He has been visiting the University of Edinburgh (Scotland) and Aarhus School of Business (Denmark). His main fields of research are cost accounting and management in servitizing contexts, strategic management accounting, performance measurement and accounting history. He is furthermore doing research on the interface between management accounting and Integrated Reporting.

Personal Homepage: https://www.santannapisa.it/en/andrea-tenucci



Professor, Chair in Operations Strategy, Aston Business School - UK

Title of his talk at the MSAR conference:
'Servitization: Strategy, Busines Models and Decision Making'

Professor Baines is a leading international authority on servitization and spends much of his time working hands-on with both global and local manufacturing companies to understand servitization in practice and help to transform businesses. At Aston Professor Baines holds responsibility for leading the Aston Centre for Servitization Research and Practice. This is a global activity pioneering research, community development, and education on servitization. He is also the Head of the Operations and Information Management Group, and member of the Business School Executive. Prior to joining Aston he led the Manufacturing Systems Centre at Cranfield; the Product-Service Systems (PSS) theme of the EPSRC sponsored IMRC (Innovative Manufacturing Research Centre); and was a co-creator and Technical Director of the Boeing Centre in IVHM (technology systems for asset management).

Source: https://www2.aston.ac.uk/aston-business-school/research/departments/oim/department-members/tim-baines


Professor of Management Accounting, London School of Economics and Political Science - UK

Title of his talk at the MSAR conference:
'How Digitalization is  Disrupting Management Accounting' 

Professor Alnoor Bhimani is a Professor of Management Accounting, and the Founding Director of ‘LSE Entrepreneurship’ at the London School of Economics (LSE). He holds an Undergraduate degree from King’s College London UK, an MBA from Cornell University USA. He has also obtained a PhD from London School of Economics UK. He is a Chartered Professional Accountant from Canada. His academic work and research interests include management accounting in the digital economy, international comparative financial management, strategic finance, the socio-cultural analysis of accounting systems and aspects of globalisation, governance and financial management, entrepreneurship and economic growth. He has authored over 100 publications including bestselling books in financial management, technology and digitisation.


Christopher D. ITTNER
EY Professor of Accounting, The Wharton School, University of Pennsylvania - USA

Title of his talk at the MSAR conference:
'The Digitalization of Cost Management in the Covid and Post-Covid Eras'

Professor Ittner received his BS from California State University, Long Beach, his MBA from UCLA, and a Doctorate in Business Administration from Harvard University. Professor Ittner’s research focuses on the design, implementation, and performance consequences of performance measurement, cost management, and enterprise risk management systems. His articles have been published in the Harvard Business Review and leading academic accounting, marketing, and operations management journals. He is an editor of The Accounting Review, and has served as senior editor at Production and Operations Management and associate editor for Accounting, Organizations and Society, Management Science, and several other academic journals. His work on the association between customer satisfaction measures and financial performance received the American Accounting Association’s Notable Contribution to Management Accounting Literature Award.

Source: https://accounting.wharton.upenn.edu/profile/ittner/


Professor of Management Control, Copenhagen Business School - Denmark

Title of his talk at the MSAR Conference:
'Accounting as an Engine for the Platform Economy: Evaluative Infrastructures'

Jan Mouritsen’s research is oriented towards understanding the role of Management Technologies and Management Control in various organisational and social contexts. He focuses on empirical research and attempts to develop new ways of understanding the role and effects of controls and financial information in organisations and society. He is interested in translations and interpretations made of (numerical) representations (e.g. as in budgets, financial reports, non-financial indicators and profitability analysis) throughout the contexts they help to illuminate. His interests include Intellectual Capital and Knowledge Management, Technology Management, Operations Management, New Accounting and Management Control. Jan Mouritsen is currently editorial board member of a series of academic journals in the various areas of management and business research including accounting, operations management, IT and knowledge management.

Source: www.cbs.dk/en/staff/jmom



Andrea GOMBAC 
Vice President Annuity & Service, RICOH Europe

Andrea Gombac leads Annuity & Service at RICOH Europe. In this role he’s responsible of the integrated service organisation across 24 operating companies in the EMEA Region and its transformation to support RICOH’s Digital Services portfolio. Andrea is an innovation driven executive with over 25 years of experience in business development, presale, customer service and digital transformation with industry leaders in the ICT market. In the last few years, Andrea has focussed on data-driven approaches to manage Service Operations and has collaborated with the University of Florence and Lucerne University of Applied Sciences and Arts (Hochschule Luzern) to apply the Data-2-Action framework on office printing operations. Current areas of interest include reshaping the role of a service organization in the context of platform business models, servitization of product-centric business models, and applying blockchain technologies and digital twins to augment service capabilities.

Source: https://www.linkedin.com/in/andreagombac/?originalSubdomain=it


Global Head of Innovation - CCH® Tagetik

Fabrizio Tocchini is Head of Innovation for CCH Tagetik and Head of Global Presales. Fabrizio has been with CCH Tagetik since 2006. During his career he has held several roles: consultant, service manager, global presales coordinator, Tagetik ambassador for international expansion. From 2015 to 2019 he joined CCH Tagetik Benelux and CCH Tagetik Nordic operations, becoming General Manager of both.

Source: https://www.linkedin.com/in/fabrizio-tocchini-5100518/



External Funding and Technology Development Director - Baker Hughes

Marco Ruggiero is External Funding and Technology Development Director at Baker Hughes. He graduated as Mechanical Engineer from the University of Florence in 1996 and holds a PhD in Energy Engineering from the same University. He has been working for over 22 years in the R&D space, designing complex test systems at the beginning of his career and later managing the R&D experimental verification laboratory. In his current assignment he collaborated with Universities and Research Center for the development of low maturity technology and manages Baker Hughes’ “Turbomachinery and Process Solution” business research network. 

Source: https://www.linkedin.com/in/marco-ruggiero-b39a393b/ 



The Manufacturing and Service Accounting Research (MSAR) is a biennial conference at which worldwide scholars, researchers and practitioners debate on control, cost and performance management related issues in a wide range of business organizations, both in manufacturing and service.

Previous conferences have been held in Eindhoven (1993), Bruges (1995), Edinburgh (1997), Kolding (1999), Pisa (2001), Twente (2003), Tampere (2005), Trento (2007), Münster (2009), Ghent (2010), Helsinki (2012), Copenhagen (2014), Lisbon (2016), Oslo (2018) and due to the COVID health situation, a special Webinar session in 2021.




Click HERE to download the conference programme.


A Special Issue on the international journal Qualitative Research in Accounting & Management (QRAM) has been launched on the topics of this conference.

Find the Call for paper  HERE



Notifications to the Authors (Acceptance/Rejection) May 12
Registration for authors
(condition for insertion into the conference programme)
May 19
Upload of the Final version of the accepted paper   June 10
Registration for All (non-speakers) June 15



The ISSN number for the conference papers




The conference will take place in presence in the very nice premises of the 

Sant’Anna School of Advanced Studies

Institute of Management

(Google map)
Piazza Martiri della Libertà, 33

56127 Pisa (Italy)


The academic programme of the conference will start on Wednesday, June 29, 2022 at 14:00; registration is open from 12:00. The conference is scheduled to end at approximately 13:00 on Friday, July 1.


We suggest either one of the Hotels in the city center from where it is 10-15 minute walk to reach the conference venue. Nice B&B can be found around the School.

Hotels in the surroundings are:



By plane

The Galileo Galilei International Airport of Pisa has daily connections with Milan, Rome, London, Paris and many other Italian and European cities. Alitalia and many low-cost airlines have daily flights to and from Pisa Airport.

From the airport, you can reach the School by:

  • Taxi (recommended) – in about 15 minutes.
  • PISAMOVER – The Pisamover reaches the Pisa Central Train Station in about 3 minutes (for directions from the station to the school, see the “By Train” section).
  • Bus - Line Verdi 3 reaches the Pisa Central Train Station in about 10 minutes (for directions from the station to the school, see the “By Train” section).

By train

Pisa’s Central Train Station is connected to major cities in Italy and Europe by way of the Florence, Turin-Genoa, and Rome routes.

From the station, the school can be reached by:

  • Bus – Linea 4 in about 15 minutes. The stop is “Largo San Zeno." When you get off the bus, walk down Via San Zeno, turn left for Piazza Martiri della Libertà. An alternative is Linea 13 in 10 minutes bus plus 8 minutes walk.
  • Taxi – in about 5 minutes

By car

Take Motorway A12 (Genova – Rosignano) - "Pisa Nord” Exit. Take the Strada Statale n.1 Aurelia Nord. When you reach “Madonna dell’Acqua,” take Via Aurelia. Turn left at the traffic light on to Viale delle Cascine. Continue straight on Via Contessa Matilde and Via del Brennero. Follow the signs for “Scuola Sant’Anna.” You’ll pass under the old city gate and reach Largo San Zeno, where you’ll find a parking lot (for a fee). Leave the car in the parking lot, turn left for Piazza Martiri della Libertà.

If the parking lot is full or if you’re looking for free parking, continue on Via del Brennero. After the roundabout, you’ll find a large free parking lot to your left with frequent shuttle buses to the old city center (on wednesday and saturday morning there is a market there and it is not allowed to park).



COVID-19 regulations regarding entry into Italy : 

Up to date information are available on the following web site : 




Find some information about the wonderful region on following web sites :





For guided Tours and to book visits see 





The fees include participation to the conference, the lunches, the conference dinner, morning and afternoon refreshments.

As promisted last year, in case you attended the MSAR 2021 Virtual meeting you are entitled to receive a reduction of 40 EUR.  If you are concerned, you should contact G Michelante (michelante@eiasm.be) BEFORE registering to MSAR 2022. The special invoice will then be sent to you after verification.

So, if you are concerned, please do not pay with the automatic system but contact Graziella  Michelante. Please note that no refund is possible if you register without requesting the reduced bill.


For participants affiliated with an institution that is member or associate member of the EIASM's
Academic Council
329,40 € (including 59,40 € VAT)
For participants coming from another academic institution 427,00 € (including 77,00 € VAT)

Cancellations made before June 14, 2022 will be reimbursed minus 20% of the total fee. No reimbursement will be possible after that date.

Payments should be made by :

  • The following credit cards: Visa or Eurocard/Mastercard/Access




Ms. Graziella Michelante - EIASM Conference Manager
Tel: +32 2 226 66 62 - Fax:
Email: michelante@eiasm.be