


Final programme HERE.

The biennial EIASM Interpretive Consumer Research Workshop will be held in Liverpool. The workshop attracts established and emerging scholars mainly, but not exclusively, from Europe. We are interested in examining the symbolic, socio-cultural, historical, ideological and experiential aspects of consumption and we draw our theoretical inspiration from a wide variety of research traditions from the social sciences, arts and humanities. A key feature of the event, that makes it different from a typical conference, is that we strive to maintain the workshop spirit. This means that it is relatively small and intimate and offers an opportunity to discuss ideas in an informal, friendly and supportive atmosphere. Our hope is to run a fully in person face-to-face event.
To foster dialogue and debate, the focus will continue to be theoretical and methodological innovation in interpretive consumer research; that is, we are not overly concerned with empirically grounded papers. We are inviting papers, videographies, and special sessions (a series of three papers focused around a specific theoretical or methodological issue). In addition, we welcome suggestions for roundtable discussions from a group of scholars focused on a substantive theme.
We invite submissions, special sessions and roundtables that address (but are not limited to) the following themes:
- Methodological innovation in interpretive consumer research;
- Theoretical approaches that provide new or alternative ways of understanding consumers, consumption and consumer culture (PhD students can submit the theoretical frameworks that underpin their doctoral theses);
- Concepts that help us reimagine consumption within an increasingly unsettled global landscape;
- Recognition of how Covid encouraged a rethink of our research priorities towards ‘phenomena that matter’;
- New developments in theoretical/philosophical approaches that have relevance to consumer researchers in light of larger societal challenges (inequality, sustainability etc.)
- New ideas that are at the early stage of conceptual/ theoretical development;
- The examination of under theorised domains of consumer action and experience;
- Critical reviews of existing theoretical/methodological approaches.

SUBMISSION GUIDELINES & DEADLINES |
- For papers, 1 page abstract (excluding references), 12pt Times New Roman, single spaced;
for videographies, 1 page abstract similarly together with Vimeo link and password to your video element of max. 10 min in length;
for special sessions 2 pages with 1 section that introduces the theme and three short abstracts of each paper in the session;
or roundtables 1 page abstract plus a list of roundtable discussants.
- Papers to be submitted via the EIASM website. by 28th Feb 2022 (new deadline 6th March)
- Notification of acceptation: as of 31st March 2022 . Due to the workshop nature of the event rather than sending papers out for review the conference co-chairs will review and select papers on the basis of their innovation, contemporary relevance and likelihood to promote discussion and debate.
- For accepted abstracts, 5 page papers, including front page, references and appendix must be sent by 16th May 2022
- Registration deadline for authors: 8th May 2022.
ABSTRACT SUBMISSION CLOSED

Here is the procedure to upload your final paper (PDF only):
* go on the EIASM web site (https://www.eiasm.net )
* click on "Workshops & conferences / Event administration"
* enter your login (which is your e-mail)
* add your password (in case you have forgotten one of these items, please follow the procedure indicated).
* at that stage, you will see that the final version of your paper is needed. Clicking on "details" enables you to upload it
- In case the title is different from the title of the abstract you submitted, please modify it.
* once it’s done, don't forget to click on the "SAVE" button.

VENUE
University of Liverpool Management School
Chatham Street
Liverpool
L69 7ZH
United Kingdom
RECOMMENDED HOTELS
Hilton Liverpool City Centre
3 Thomas Steers Way, L1 8LW
(4 star chain hotel opposite the Albert Docks, views over river Mersey, 25min walk from the Management School)
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Quest Liverpool City Centre
Distance 20 min walk / 10 min drive.
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Pullman Liverpool
Distance 30 min walk / 10 min drive.
ONLINE REGISTRATION
Fees include: participation to the workshop, documents, 2 lunches, coffee breaks, 1 group dinner, 1 welcome reception.
Registration will close on May 31st, 2022
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For participants affiliated with an institution that is member or associate member of the EIASM's
Academic Council |
360,00 € (including 60,00 € VAT) |
For participants coming from another academic institution |
456,00 € (including 76,00 € VAT) |
Cancellations made before June 1, 2022 will be reimbursed minus 20% of the total fee. No reimbursement will be possible after that date.
Payments should be made by :
- The following credit cards: Visa or Eurocard/Mastercard/Access

ADMINISTRATION
Ms. Cristina Setyar - EIASM Conference Manager
EIASM -
RUE FOSSÉ AUX LOUPS - 38 - BOX 3 - 1000 BRUSSELS - BELGIUM Tel: +32 2 226 66 69 - Fax:
Email: setyar@eiasm.be

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