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ONLINE, SEPTEMBER 22, 2023 (12:30-1:30 PM UTC)

The evolving impact of technology and Artificial Intelligence (AI) on various aspects of our lives is undeniable, prompting discussions about its potential to transform education and teaching. Integrating technology and AI into teaching practices holds promise for students; for example, it enables improved teaching and grading, progress tracking, and practical applicability through simulations. However, technology and AI can also disrupt education by altering teaching and learning dynamics in business schools. Thus, finding the right balance between technology and AI's efficiency and the essential personal connection in teaching remains pivotal. This EIBA-Webinar focuses on this balance and invites three experts in the field to share their knowledge.


Erica Kovacs

Erica Kovacs has been a Clinical Assistant Professor of International Business in the Department of Management and Entrepreneurship at Indiana University's Kelley School of Business since January 2018 and has been teaching since 1994. She was a tenured professor at UFRPE in Brazil from 2010 to 2018 and has created various international business courses and methodologies for executives and graduate and undergraduate students. She also worked as a visiting scholar at Georgia State University, in Atlanta in 2015, where she completed her post doc and is the teaching representative at the EIBA board.


Aaron F McKenny, Indiana University - Bloomington

Aaron F. McKenny is an Assistant Professor of Management and Entrepreneurship at the Kelley School of Business, Indiana University and was the recipient of the 2020 Sage Publications/RMD Lawrence R. James Early Career Award from the Academy of Management Research Methods Division. His methods research emphasizes the dissemination and advancement of text analysis in organizational research and has been published in journals such as Organizational Research Methods, Journal of Applied Psychology, Journal of Management, Annual Review of Organizational Psychology and Organizational Behavior, Research Methods in Strategy and Management, and Family Business Review. He is a co-editor of the Research Methodology in Strategy and Management series, a guest co-editor of the upcoming text analysis special issue of Organizational Research Methods, and sits on the review boards of Academy of Management Review, Organizational Research Methods, Journal of Management, Journal of Business Venturing, and Entrepreneurship Theory and Practice.
Topic: Artificial Intelligence, Machine Learning, and Language – Where have we been and where could we be going?

Within two months of launching, ChatGPT reached 100 million monthly active users making it one of the fastest growing computer applications in history. The success of this language model has drawn artificial intelligence (AI), machine learning (ML), and natural language processing (NLP) into the public spotlight. Despite this increase in awareness, many still struggle to understand the distinctions among these fields, and particularly how tools like ChatGPT work. In my presentation, I will provide an overview of the distinction between AI, ML, and NLP; a brief history of how the large language models of today (e.g., ChatGPT) emerged; and consider possible future directions for the continued evolution of these tools.

Emil Velinov, SKODA AUTO University

Emil Velinov is an Assistant Professor at SKODA AUTO University, Department of Marketing and Management in Mlada Boleslav, the Czech Republic, Adjunct Associate Professor at RISEBA University of Applied Sciences in Riga, Latvia, member of the Academy of International Business (AIB) community, member of the European Academy of International Business (EIBA) community, an active reviewer in the Journal for Eastern European Management Studies (JEEMS) and European Journal of International Management  (EJIM) and he used to serve as a Management Consultant hired by SUEZ Belgium. His research topics are Virtual learning in International Business, Diversity Management and Corporate Social Responsibility. He was among the AIB Teaching Innovation Award Finalists in 2021 and he got the best paper award for his paper in the area of Top Management Teams Digitalization and Firm Performance at the AGBRP conference in Dubai in December 2022.

Topic: The emergence of Generative AI in teaching International Business across business schools in emerging and developed countries

After the introduction of the generative AI in higher education , it became center of attention, and it triggered huge changes in how the teaching-learning processes are taking place among the universities' courses. Thus, I will show how, for example, ChatGPT is used by the students and myself at various business schools in emerging and advanced markets. The presentation includes explanations on the advantages and disadvantages of using ChatGPT in the business education.

Luther,  Kelley School of Business, Indiana University

Ray Luther, Ph.D., PCC, is a clinical assistant professor of management and the executive director for the Partnership for Coaching Excellence and Personal Leadership at the Kelley School of Business, Indiana University. He coaches senior organizational leaders to enable personal growth, drive organizational effectiveness, and increase willingness to change as required.

Ray founded and co-directs the Kelley full-time MBA Leadership Academy, and previously served as the executive director of the full-time Kelley MBA Program. Ray currently teaches graduate level business classes in personal leadership, strategic visioning, organizational behavior, and executive coaching. Ray has also developed and taught numerous executive education programs and provided coaching for 
clients including Allegion, Cook, John Deere, H&R Block, National Express, Cummins, OneAmerica, MISO, Thompson Thrift, and the NFL Players Association.

Ray’s overall work experience spans a 25-year career including executive team leadership, strategy, branding, market research, innovation and change management. Prior to his time at Kelley, Ray worked at Procter & Gamble as a director in the Health Care Business Unit including both pharmaceutical and OTC medicine categories. Ray started his professional career as a U.S. Army Officer in the 3rd Infantry Division where he was in line roles as a platoon leader and company executive officer in the Medical Service Corps.

Ray holds a BS and MBA from Indiana University, and a PhD in Leadership from The University of the Cumberlands. He is a Professional Certified Coach through the International Coaching Federation, a Certified Hudson Institute Coach, an Immunity to Change Certified Coach. Ray’s awards include the IU Trustee’s Award for Teaching Excellence, the Eyster Teaching Award, the Kelley full-time MBA Excellence in Teaching Award, and the Kelley full-time MBA Staff Member of the Year.

Topic: Artificial Intelligence (AI) has transitioned from being a mere tech curiosity to significantly impacting our lives in countless ways. While concerns about AI replacing human-centered interactions are real, there is untapped potential in the symbiosis between AI and how future leaders might use the technology to develop themselves and their organizations. For leaders with direct reports, AI's capabilities can enhance employee coaching sessions, develop self-awareness, track coachee progress, and even offer risk-free simulated environments for employee or client growth. Balancing AI's efficiencies with the deep personal connection and ethical considerations intrinsic to coaching practice will define the future of AI-augmented developmental coaching. In my presentation, I will provide a quick overview of the current state of AI in developmental coaching, highlight a small-scale classroom AI-enhanced coaching exercise I conducted with MBA students, and discuss the future possibilities of this applied technology in coaching.


EIBA Webinar "Technology and AI in IB Teaching"
September 22, 2023 (12:30-1:30 pm UTC)

The Webinar will be done via Zoom and the link will be sent out to all registered participants few days before.

There is no registration fee to participate in this EIBA Webinar. However, if you want to know more about EIBA and it's membership benefits, please look at our website. 

For any questions, please contact Anne-Laure Marteaux (eiba@eiasm.be), EIBA Executive Secretary. 

Please ignore the sentence below about payment and click on Register online


Normal price 0,00 € (VAT Exempt)

Payments should be made by :

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Ms. Anne-Laure Marteaux - EIASM Conference Manager
Tel: +32 2 226 66 67 - Fax:
Email: anne-laure.marteaux@eiasm.be