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“Design to deliver”. The phrase captures succinctly a key objective of product development management: the art and science of deploying and applying design, marketing, engineering and manufacturing expertise in order to deliver functionality to customers and profitability to developers. Behind the phrase are well-recognised management techniques such as platform thinking, design for manufacturability and target costing. Individually and collectively, such techniques help to structure and to integrate responses to new opportunities in the market place or arising along a technology trajectory. This, in one sense, is the science of product development management. The art, and the need for art, emerges from differing origins: the creativity demanded when considering new design solutions, the responsiveness required when facing sophisticated customers and suppliers in a global marketplace, and the sensitivity required when structuring organisational arrangements and interventions.

Managing customer relationships and supplier capability can require a global presence, the ability to overcome the barriers of distance, and the transfer of knowledge between partners who may also be competitors. Customers can expect integrated design solutions and, often, customisation in an increasingly standardised world. Such integration is achievable through interconnectedness between both product and process technologies and corresponding integration of suppliers and functional groups within the firm. However, a shift of focus from component to complete system solutions can signal reductions in numbers of suppliers but increasing dependence on supplier capabilities. In addition, shifting from an in-house design solution to one outsourced requires consideration of the implications for manufacturing and logistical issues over the product life.

With the continuing evolution of product and process technologies, new design solutions are both enabled and required. Technology trends are driving engineered, manufactured products towards tighter integration of, often competing, performance objectives such as low weight, compactness and noise reduction. Further, cost reduction pressures are driving product structures towards easy mounting and faster assembly, while development interval reduction pressures are leading to progressive production part approval rather than to system design freeze.

Product development management also involves managing processes, which are characterised by many stages, activities, decisions and uncertainties. Managing these processes requires a capacity to manage both for today and for tomorrow. Decisions taken during the design of a product will have an impact on the decisions taken during the design of the process which produces that product and vice versa. All these challenges have been addressed in previous IPDM conferences and are well-established research areas where progress has to be maintained and reported. The purpose of this conference is to bring together and to reflect on all relevant research related to these challenges as well as to traditional issues of the field.

Who should attend?

Product development management has become an established area of research in the management field. This conference is the 11th in the series which started in Brussels in 1992. It is aimed primarily at those who are engaged in research on New Product Development from a broad managerial perspective. The conference is aimed primarily at those who are engaged in research on New Product Development from a broad managerial perspective. The conference is aimed also at those who take a more disciplinary point of view and are interested in broadening the scope of their research. Although participants are encouraged to present results of their own work, this is not a requirement for attendance and active participation. The conference will provide ample opportunities for both formal and informal discussions of the work presented, as well as opportunities for discussions about future international and interdisciplinary research co-operation.


The particular focus of this 11th conference is captured by the theme Design to Deliver: the Challenge of International Integration. The papers presented in this conference are expected to fit broadly into one of the following categories:

A. PD and international integration F Competencies and facilities in PD
  • Global innovation and product flows
  • Regional barriers to product development
  • Reconciling localisation and standardisation
  • Cross-cultural NPD
  • Information and communication infrastructure
  • Advanced design technologies
  • Knowledge management
  • Technical standards and protocols
B. Research, innovation and PD G. Marketing in PD
  • Research management
  • PD for innovative products
  • Innovation culture
  • Design methodologies in PD
  • Customer response and market potential
  • Brand management and PD
  • Product-life cycle analysis
C Firm strategy and performance management H. PD in services
  • Performance measurement
  • Operationally effective and strategically flexible PD
  • Recycling and reuse
  • Best practices in PD
  • Business Strategy and PD
  • PD in face to face services
  • Users involvement strategies
  • Prototyping and diffusion of new services
D. Radical technology & undefined markets I. Organising for PD
  • Understanding pre-emerging markets
  • Developing disruptive technologies
  • Setting product standards in emerging markets
  • Estimating potentials under high uncertainty
  • Sustainable product development
  • Multi-functional, global and virtual teams
  • "Platform" development
  • Flexible structures
  • Leadership styles
  • Process-based project management
  • Dynamic networks and virtual
  • organisation
  • Co-development
E Entrepreneurship, business creation & PD
  • NPD in art ups
  • Business models and PD management
  • PD and financial analysis of the firm
  • Industry-university collaboration


Only accepted abstracts can be further developed into full papers for publication in the Proceedings.

In order to be included in the Proceedings book, the conference programme and the conference web site (only available to registered participants), accepted papers must be received by April 24, 2004 and conditionally accepted papers must be received by April 16, 2004 .

Authors are requested to follow the guidelines (downloadable HERE) and sample (downloadable HERE) for the presentation of their final paper


Papers must fulfill the following requirements:

1. The theoretical base must be made clear, and references to already-existing research in the field must be made explicit.

2. Priority is given to research which has an empirical basis. This means that conceptual discussions without empirical tests or basis will be accepted only exceptionally.

3. The focus of the conference is on management issues, so we request that papers include managerial implications. To help the selection process, please clearly indicate in the extended abstract: the purpose of the paper, its reference to existing literature, the research method and empirical base, and the results and managerial implications.

Best paper award

The Organizing Committee will select one Best Paper out of the papers submitted. The author(s) will receive an award during the closing session of the conference.

Publication of papers

The organising committee will encourage selected authors to submit their papers for review to the Journal of Product Innovation Management. A special issue is planned for publication in 2005.


Conference chairman

Paul COUGHLAN, University of Dublin, Trinity College

Organising committee

Christer KARLSSON, Stockholm School of Economics, Sweden, and EIASM - Chairman
Harry BOER, Aalborg University, Denmark
John CHRISTIANSEN, Copenhagen Business School, Denmark
Paul COUGHLAN, University of Dublin, Trinity College
Koenraad DEBACKERE, Catholic University of Leuven, Belgium
Mike GREGORY, Cambridge University, UK
Armand HATCHUEL, Ecole des Mines de Paris, France
Thomas HUSTAD, Indiana University, U.S.A.
Marco IANSITI, Harvard Business School, USA
Roberto VERGANTI, Politecnico di Milano, Italy

Local Organising committee

Mairead BRADY, University of Dublin, Trinity College
Louis BRENNAN, University of Dublin, Trinity College
Paul COUGHLAN, University of Dublin, Trinity College


Please click HERE to download the conference programme.


The Conference will start on Sunday June 20 at 18.00 with registration, an informal welcome and a drink.
The academic programme of the Conference will start formally at 09.00 a.m. on Monday June 21 and is scheduled to end at approximately 16.00 on Tuesday June 22.


The Conference will be co-hosted by the School of Business Studies and by the Institute for International Integration Studies, University of Dublin, Trinity College. Trinity College is one of the oldest universities in the British Isles, and the oldest in Ireland. Founded in 1592 by Queen Elizabeth I, Trinity College continues to occupy its original 40-acre site in the heart of Ireland's capital, opposite the former parliament buildings and within walking distance of shops, theatres and museums.

The Conference will be held in the Hamilton Conference Centre at Trinity College. The Conference Dinner will take place in the Dining Hall at Trinity College, which was completed in 1761 and designed by Richard Cassels, the architect responsible for many of Dublin's noble town houses.

A map of Dublin can be accessed at http://dublin.local.ie/general/interactive/
A map of Trinity College can be accessed at http://www.tcd.ie/Maps/

To discover Dublin and surroundings :
www.visitdublin.com - www.discoverireland.com


We recommand you to arrange your accommodation in Dublin AS QUICKLY AS POSSIBLE. Demand for hotel and campus accommodation will be very high.

We succeeded in blocking a number of rooms for the period of the conference in several hotels located in the close surroundings of the Trinity College as well as accommodation at the Campus.
Because of high demand, some hotels will release their rooms to the general public by mid March. So if you want to be sure to have a room during the period of the conference please book your room NOW.

For full details on rooms, please download the document by clicking HERE.


Dublin is connected to all major centres in Europe and North America through many frequent services offered by major airlines. Dublin Airport is 9 km to the north of the City Centre.

Aer Lingus has been appointed Official Carrier to the conference. Aer Lingus offer an extensive schedule of flights from the UK, Europe and the USA. Aer Lingus offer extremely competitive fares from all destinations bookable on their website at www.aerlingus.com or through their call centres:

U.K: 0845 084 4444
GERMANY: 01805 - 975900
FRANCE: 01 - 702 000 72
NETHERLANDS: 020 - 5174747
BELGIUM: 022 - 750175
SPAIN: 91 541 42 16
ITALY: 06 481 8518
SWITZERLAND: 01-2869933
U.S.A.: 1800 – IRISH AIR (1800 474 7424)

For delegates who require a more flexible fare, Aer Lingus will provide a 10% discount on published economy and executive fares excluding Internet fares (subject to availability). Please quote the following code to avail of the special terms/conditions available to Conference delegates: IT4EISE05

To travel directly from Dublin Airport into Trinity College, it is recommended to catch the blue “aircoach" bus which leaves from outside the front of the Arrivals Building every 10-15 minutes. This coach stops at the main entrance to Trinity College. Fare and route information is available at www.aircoach.ie

 Fees will be posted shortly

Cancellations made before June 11, 2004 will be reimbursed minus 20% of the total fee. No reimbursement will be possible after that date.

Payments should be made by :

  • The following credit cards: Visa or Eurocard/Mastercard/Access




Ms. Graziella Michelante - EIASM Conference Manager
Tel: +32 2 226 66 62 - Fax:
Email: michelante@eiasm.be