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CRANFIELD, U.K. - NOVEMBER 17-18, 2003


Professor Martin CHRISTOPHER
Professor of Marketing & Logistics
(Cranfield University - Cranfield School of Management, U.K.)


Professor Dan JONES
Professor of Logistics & Operations Management
(Cardiff University – Cardiff Business School, U.K.)


It is now increasingly recognised that supply chain decisions are critical to business success. Companies whose supply chain strategies are designed to support the value proposition of the business tend to be more successful than those where there is no connection.

As an academic subject as well as a business practice, Supply Chain Management has now become a focal point for detailed study.

The Inaugural Meeting of the European Forum on Market-driven Supply Chains will be held at Cranfield School of Management, Cranfield University on 17th & 18th November 2003.

The event will be co-chaired by Professor Martin Christopher and Professor Dan Jones. The theme is ‘Creating the Responsive Supply Chain” and the focal point is the search for practical ways in which the so-called ‘lean’ and ‘agile’ paradigms can become mutually supportive.

The idea behind the Forum is that academics and researchers in supply chain management need a vehicle through which new ideas can be tested, challenged and developed.


The intention is that the Forum will be a highly interactive workshop with the emphasis on disseminating and discussing new thinking in the area of supply chain responsiveness. To achieve this objective, the formal presentations will be brief and more time is given for facilitated discussion in small groups to explore and challenge the ideas contained in the papers.

There will be two categories of presentations : “20 minute” papers and “10 minute” papers. All papers will be issued to participants. Delegate numbers are limited to 45 to ensure an informal and participative environment.


Monday, 17th November
Chairman : Professor Martin Christopher

10.30 Registration

11.00 Welcome and background to the Forum
“Setting the Scene : Market-Driven Supply Chains”
Professor Martin Christopher

11.45 “Fundamentals of Responsiveness”
Professor Dan Jones

12.30 Lunch

13.30 Plenary presentations of “20 minute” papers :

1. “Leagility : Integrating the lean and agile manufacturing paradigms in the total supply chain”
Mo Naim, Cardiff University - Ben Naylor, Danny Berry

2. "From Supply to Demand Chain Management: Efficiency and Customer Satisfaction"
Jussi Heikkila, Helsinki Institute of Technology.

3. “Lean and agile : appropriate at different points in the chain?”
Douglas Macbeth, University of Glasgow

4. “Implementing Leagile supply chains by sharing logistics information - a case study”
Poul Erik Christiansen, Copenhagen Business School

15.00 Break

15.30 Group Discussion

16.30 Feedback from the groups

18.30 Plenary Presentations of 10 minute papers :

1. “Creating responsive supply chains”
Louis Brennan & Geoffrey MacKechnie Trinity College, Dublin

2. “Measuring Lean and agile doctrines in supply chains"
Felipe Villegas-Moran - Manchester Business School

3. “Managing heterogeneity in supply chain networks”
Emanuela Todeva - University of Surrey

4. “Competitive business positioning for manufacturers”
Tim Baines, Martin Higson, Cranfield University & Melanie Bostock, LCP Consulting

5. “Developing an enterprise simulator to support a supply chain design methodology”
Pavel Albores et.al. Aston University

6. “Facilitating shared understanding amongst network actors”
Jukka Vesalainen and Marko Kohtamaki - University of Vaasa

7. “Critical success factors of responsive supply chains”
Hilmi Yuksel - Dokoz Eylul University

8. “Supply chain complexity management”
Nicola Saccani and Marco Perona - University of Brescia

19.30 for
20.00 Dinner

Tuesday, 18th November
Chairman : Professor Dan Jones

09.00 Plenary presentation of “20 minute” papers

1. “Developing fast-response networks : exploring the Zara model”
Kasra Ferdows, Georgetown University - Michael Lewis, Warwick University - Jose Machuca, University
of Sevilla

2. “Supply chain communities and their role in an agile supply chain”
Luise Noring Marguerre and Herbert Kotzab - Copenhagen Business School

3. “Creating dynamic supply chains to facilitate mass customisation in the fashion industry”
Philip Schiegg, Amit Garg and Robert Roesgen - Aachen University

4. "Customer Responsiveness and Customer Control"
Janet Godsell - Cranfield University, Caroline Emberson - The open University Business School.

10.30 Break

11.00 Group discussions

12.00 Feedback from the groups

12.30 Lunch

13.30 Plenary presentations of “20 minute” papers

1. “A framework to assess a supply chain’s readiness to increase responsiveness”
Alesandro Brun & Andrea Sianesi - Politecnico di Milano

2. “Lean and agile supply chain design”
Tim Waddington - University of Durham

3. “Innovation management and supply chain management : the same combination between leanness and agility ”
Annick Castiaux - University of Namur

4. “Responsiveness and hypercompetition – consequences for supply chain management”
David Grant, Heriot-Watt University , Arni Halldorsson -Copenhagen University , Herbert Kotzab, Copenhagen University , Christoph Telle, Vienna University of Economics and Business Administration

15.00 Break

15.30 Group discussions

16.30 Feedback from the groups

17.00 Chairman’s summary
“The Agenda Going Forward”
Martin Christopher & Dan Jones


Please note that the maximum number of participants is LIMITED. It is advised to register as quickly as possible !!


The conference will take place at the Cranfield School of Management, Cranfield in the United Kingdom.

Cranfield is conveniently located in a quiet rural setting just 5 miles from junctions 13 and 14 of the M1 motorways, 8 miles from Central Milton Keynes and 10 miles from Bedford

Cranfield University is one of Western Europe’s largest academic centres for strategic and applied research, development and design. It is unique in its almost entirely postgraduate focus. The university is made up of three campuses Cranfield, Silsoe and Shrivenham (The Royal Military College of Science).

For joining instructions, please have a look on : http://www.cranfield.ac.uk/visit/

FOR PRACTICAL INFORMATION over the conference center,
please click HERE



In case you need a hotel reservation, here are 2 hotels suggested. You are requested to contact the hotel directly to make your booking.

  • Cranfield Management Development Centre
    Cranfield, Bedford
    England MK43 0HG
    Tel: +44-(0)1234-751122
    Fax: +44-(0)1234-751707
    Rate: B&B @ £99.75 pp

    A block booking of 40 bedrooms has been made. Room bookings will be a on first come, first served basis. Please refer to the “European Supply Chain Forum”.

  • The Courtyard Marriott Hotel
    London Road
    Newport Pagnell
    Milton Keynes MK16 0JA
    Tel: +44-(0)1908-613688
    Fax: +44-(0)1908-617335
    Rate: B&B @ £95 pp

    This hotel is located at about 10 minutes away from the Cranfield campus.
    A block booking of 20 bedrooms has been made.
    Please refer to the “Cranfield European Supply Chain Forum”.
 Fees will be posted shortly

Cancellations made before November 7, 2003 will be reimbursed minus 20% of the total fee. No reimbursement will be possible after that date.

Payments should be made by :

  • The following credit cards: Visa or Eurocard/Mastercard/Access




Ms. Graziella Michelante - EIASM Conference Manager
Tel: +32 2 226 66 62 - Fax:
Email: michelante@eiasm.be